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Market Opportunity Analysis: Text and Cases

by Robert E. Stevens

Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing...


The Problem of Solidarity: Theories and Models

by Patrick Doreian & Thomas J. Fararo

Presently the world is undergoing tremendous social, cultural and economic transformation. For sociologists, the challenge is arriving at a sound mapping of this tumultuous world stage.

In this book, the contributing...


Economic Myths and the Mythology of Economics (Routledge Revivals)

by E. J. Mishan

First published in 1986, Economic Myths and the Mythology of Economics is a polemical study in which the author focuses on the popular myths and misconceptions that colour our understanding of economic issues....


Church and Ministry Strategic Planning: From Concept to Success

by William Winston, Robert E Stevens & David L Loudon

Spiritual management is required for spiritual organization, and yet a ministry's master plan should be the Master's plan for that ministry. Church and Ministry Strategic Planning assists readers in developing...


Residential Care Services for the Elderly: Business Guide for Home-Based Eldercare

by Doris K Williams

As the elderly population continues to increase, the need for suitable housing will continue to rise as well. This handbook is designed to help individuals and families determine the feasibility of starting...


Decision Making (Routledge Revivals): A Case Study of the Decision to Raise the Bank Rate in September 1957

by Richard A. Chapman

Originally published in 1968, Richard Chapman's pioneering work illuminates the process of decision making by analysis of a particular example: the decision to raise the Bank Rate in September, 1957. The legal...


Club Management Issues in Australia and North America

by Clayton W. Barrows & Nerilee Hing

Discover the unique challenges confronting the club industry

As a distinctive sector of the hospitality industry, private clubs have their own unique set of challenges. Club Management Issues in Australia and...


The Marketing Research Guide Second Edition

by Robert E Stevens, David L Loudon & Morris E Ruddick

Get the tools you need for effective market research—including Internet surveys!

The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes...


The Tourism and Leisure Industry: Shaping the Future

by Kaye Sung Chon

Find out how the ways we live and work are changing the ways in which we play!

As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when people travel....


Tourism Forecasting and Marketing

by Kevin Wong & Haiyan Song

Stay up to date with the most effective practices in tourism demand forecasting!

Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice and applications of tourism demand...


Social Marketing

by Michael T. Ewing

Harness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg's, Liz Claiborne, McDonald's, Reebok, and other corporations have embraced social and cause-related marketing...


Consumer Behavior in Travel and Tourism

by Kaye Sung Chon, Abraham Pizam & Yoel Mansfeld

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight...


Advanced Theory and Practice in Sport Marketing

by Eric C. Schwarz, Jason D. Hunter & Alan LaFleur

Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice...


Local Climate Change and Society

by M. A. Mohamed Salih

Although the impacts of climate change are certainly global, its manifestations and subsequent consequences begin locally. Local Climate Change and Society examines how climate change has altered society's relationship...


The Politics and Economics of Britain's Foreign Aid: The Pergau Dam Affair

by Tim Lankester

The Pergau dam in Malaysia was the most controversial project in the history of British aid. Because of its high cost, it was a poor candidate for aid funding. It was provided in part to honour a highly irregular...


Banking and Finance in Japan (Rle Banking & Finance): An Introduction to the Tokyo Market

by Kazuo Tatewaki

The Tokyo market has often been a difficult financial environment for the non-Japanese to understand. This volume, written for an international readership provides a study of the financial centre behind one...


The Multinational Banking Industry (Rle Banking & Finance)

by Neil S Coulbeck

The role of international banks within the developed economies has come under increasingly hostile public scrutiny, yet little attention has been paid to the structure and purpose of the banks themselves. Most...


Limitations on the Business of Banking (Rle Banking & Finance): An Analysis of Expanded Securities, Insurance and Real Estate Activities

by R Daniel Pace

This book is a study of how expanded bank powers could affect the banking industry in the US. Using contemporaneous measures, expanded data, a finer classification of industries, risk-reducing behavior, and...


The Role of the European Investment Bank (Rle Banking & Finance)

by Sheila Lewenhak

This volume draws together diverse sources of information from the EIB's own reports and bulletins, as well as reports of the Us Federal Reserve Board, the IMF and OECD, together with press and journal sources...


Uniting Diverse Organizations: Managing Goal-Oriented Advocacy Networks

by Angel Saz-Carranza

Networks are made up of organizations. Often a central unit, or "Network Administrative Organization" (NAO), manages an entire network of organizations that collaborate to achieve an overall network-level goal....