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Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business

by Günter Umbach

Successfully Marketing Clinical Trials Results is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. The book offers you...


Senior Executive Reward: Key Models and Practices

by Sandy Pepper

Executive pay remains a contentious topic for many organizations. Unfortunately for company executives, much of the writing about it is either sensationalist or highly academic; none of it much help to the reader...


Tools for Complex Projects

by Kaye Remington & Julien Pollack

Tools for Complex Projects draws on the latest research in the areas of project management, complexity theory and systems thinking to provide a ready reference for understanding and managing the increasing complexity...


The CEO: Chief Engagement Officer: Turning Hierarchy Upside Down to Drive Performance

by John Smythe

The Chief Engagement Officer explores a management philosophy which recognises the value of opening up decision making to the right groups to improve the quality of decisions and change, accelerate execution...


Customer Relationship Management: A Global Perspective

by Gerhard Raab, Riad A. Ajami & Vidyaranya B. Gargeya

Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates...


The Employment Contract and the Changed World of Work

by Stella Vettori

The world of work has undergone major changes in the last two decades. This book examines these changes in their international context. It is argued that collective bargaining should no longer be viewed as the...


Whistleblowing and Organizational Social Responsibility: A Global Assessment

by Wim Vandekerckhove

Establishing a policy and building a culture that helps to protect organizations from financial wrong-doing, criminal or civil liability and permanent damage to corporate reputation has become a central theme...


Memorable Customer Experiences: A Research Anthology

by Adam Lindgreen, Joëlle Vanhamme & Michael B. Beverland

"Experiential marketing changes everything!" claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential...


Human Resources or Human Capital?: Managing People as Assets

by Andrew Mayo

Are people really an organisation's most important asset? Not necessarily. Some are liabilities - but some undoubtedly are the most important drivers of value that an organisation has. The question is - who...


The Globalisation of Corporate Governance: The Challenge of Clashing Cultures

by Adrian Davies

The structure of corporate governance has made significant progress in OECD countries but it remains imperfectly linked to the activities of many businesses. Its advance on the global stage will be hesitant...


A Short Guide to Fraud Risk: Fraud Resistance and Detection

by Martin Samociuk, Nigel Iyer & Helenne Doody

A Short Guide to Fraud Risk gives a concise but thorough introduction to the risk of fraud based on a six-element strategy. It includes practical steps to assess and treat fraud risks company-wide, including...


Change Leadership: Developing a Change-Adept Organization

by Martin Orridge

This concise guide explores the human aspects of change and explains how we, as leaders, can help everyone cope with change and in turn ensure our organization's long-term survival. Whether organizational change...


Bullying in the Arts: Vocation, Exploitation and Abuse of Power

by Anne-Marie Quigg

Workplace bullying has long been identified in a range of disciplines and fields, but Anne-Marie Quigg's research suggests that the arts, despite subscribing to ideas like governance by consensus, respect for...


Ageing Populations and Changing Labour Markets: Social and Economic Impacts of the Demographic Time Bomb

by Stella Vettori

Ageing populations are seen both as a threat and an opportunity. There is concern about discrimination against older workers, at the same time as there is concern about a shortage of labour. Professor Stella...


Education and Employment in the European Union: The Social Cost of Business

by Dimitris N. Chorafas

Dimitris Chorafas argues that European educational standards, from primary schools through to universities, leave much to be desired. He then turns to employment. Already affected by problems with education,...


Interactive Business Communities: Accelerating Corporate Innovation Through Boundary Networks

by Mitsuru Kodama

In Interactive Business Communities, Mitsuru Kodama shows how a new business approach can enable managers to access, share and integrate diverse knowledge both inside and outside the corporation using Boundary...


Age Discrimination: Ageism in Employment and Service Provision

by Malcolm Sargeant

Age Discrimination looks at how both young and old can be penalised by prejudice against their age group. This comprehensive new book is essential to practitioners responsible for HR issues, finance, operations,...


Alcohol at Work: Managing Alcohol Problems and Issues in the Workplace

by Clive Tobutt

In this definitive guide to the problem of alcohol at work, the author explores the nature and scale of the problem and the impact of national policy. He provides a complete range of ideas and techniques to...


Project Success: Critical Factors and Behaviours

by Emanuel Camilleri

In chapters dedicated to factors such as leadership, teams, communication, information management and risk management, the author shines a light on the key behaviours in which project managers and others engage...


The Project Risk Maturity Model: Measuring and Improving Risk Management Capability

by Martin Hopkinson

Martin Hopkinson equips you with the ability to assess the capability of your organisation's risk management process on four distinct levels. This enables you to assess whether your current level of risk management...