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CIM Coursebook 03/04 Marketing in Practice

by Mike Hyde

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...


CIM Coursebook 03/04 Marketing Environment

by Mike Oldroyd

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...


Developing Knowledge-Based Client Relationships

by Ross Dawson

The publication of this book heralds a new field of management, thought and practice. The advocates of the 'knowledge economy' have to date focused almost exclusively on how managers can increase the internal...


Operations Management in Context

by Les Galloway, Frank Rowbotham & Masoud Azhashemi

Operations Management in Context is a straightforward and accessible text which provides students with a good grounding in the theory and practice of operations management and its role within organisations.

...


Tourism Management

by Stephen Page

Tourism Management: managing change covers the fundamentals of tourism, introducing the following key concepts:

* The development of tourism

* Tourism supply and demand

* Sectors involved: transport, accommodation,...


Obscene Profits: Entrepreneurs of Pornography in the Cyber Age

by Frederick S. Lane

Sex sells. Already a ten-billion dollar business-and growing-most sex businesses require relatively low start-up costs and minimal equipment. No wonder retired porn stars, homemakers, college students, and entrepreneurs...


Organizations and the Bioeconomy: The Management and Commodification of the Life Sciences

by Alexander Styhre

The advancement of the life sciences and the technosciences has enhanced the longevity of citizens in the Western world, and half of the generation born in the first decade of the new millennium is now expected...


Tiger Management: Korean Companies on World Markets

by Martin Hemmert

Throughout the last several decades, Korean companies have entered the world markets in a wide range of manufacturing industries with great success. How did they achieve this exceptional performance? This book uncovers...


Building Society Industry (Rle Banking & Finance)

by Mark J Boleat

In this book which has become the standard work on building societies, the author takes into account both economic and regulatory changes which took place in the late 1970s and early 1980s.

The book is aimed...


Consumption and Spirituality

by Diego Rinallo, Linda Scott & Pauline Maclaran

This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing,...


Real and Financial Integration in Asia

by Shandre M. Thangavelu & Aekapol Chongvilaivan

This book investigates the impact of both real and financial integration to growth and to welfare, and to enquire whether increases in either or both forms build the linkage between the real and financial economy....


Economic History of Lower Yangzi Delta in Late Imperial China

by Billy K. L. So

Historically, the Lower Yangzi Delta (or Jiangnan), has played a key role in China's economic development. Indeed, as the prime example of a traditional Chinese market economy, the region serves as the core...


The Processes and Practices of Fair Trade: Trust, Ethics and Governance

by Brigitte Granville & Janet Dine

This book analyzes the factors behind the recent expansion of Fairtrade and questions whether the trust given to the scheme by "ethical" shoppers is warranted. It goes about this assessment by analyzing the...


Leadership as Emotional Labour: Management and the 'Managed Heart'

by Marian Iszatt-White

Even if we don't realise it, most of us are now familiar with the idea of 'emotional labour'; that 'service with a smile' which everyone from cabin crew to restaurant or call centre staff is expected to give,...


Wigs and Make-Up for Theatre, TV and Film

by Patricia Baker

This book teaches the basic skills of theatrical and media make-up and wigmaking. It is ideal for students aiming at a career in the world of entertainment - whether it be theatre, television or film - or those...


Cash Cows, Pigs and Jackpots: The Simplest Personal Finance Strategy Ever

by David Trahair

A contrarian and controversial look at personal finance, and a super simple strategy for making—and keeping—more money

Traditional financial wisdom persuades us to grow our net worth and build our assets....


Smart People, Work People Smart

by Ph.D., Larry Cole

This eBook addresses two critical leadership responsibilities: Managing Change and Improving Interpersonal Effectiveness to maximize working relationships. First, virtually every leader that I have worked with...


The Four Pillars of Profit-Driven Marketing:  How to Maximize Creativity, Accountability, and ROI

by Leslie Moeller & Edward Landry

Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in...


The Dragons' Den Guide to Assessing Your Business Concept

by John Vyge & Dianne Buckner

How to assess your business concept's potential to win customers

The Dragons' Den Guide to Assessing Your Business Concept is designed to help entrepreneurs assess whether they actually have a market for their...


Homeland Security: The Essentials

by Jane Bullock, George Haddow & Damon P. Coppola

Homeland Security: The Essentials sets a new standard for security textbooks, concisely outlining the risks facing the US today and the structures we have put in place to deal with them. The authors expertly...