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Marketing Technologies: Corporate Cultures and Technological Change

by Elena Simakova

Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and...


Unequal China: The Political Economy and Cultural Politics of Inequality

by Wanning Sun & Yingjie Guo

Economic development and a dramatic improvement in living standards in many parts of the People's Republic of China during the past three decades of economic reforms have been hailed by the Chinese Communist...


The Marketing Matrix: How the Corporation Gets Its Power - And How We Can Reclaim It

by Gerard Hastings

In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation,...


A Politics of Patent Law: Crafting the Participatory Patent Bargain

by Kali Murray

There has been much written on the impact of international treaties like the Trade Related Aspects on Intellectual Property (TRIPS), which laments the failure of patent systems to respond to the interests of...


New Paradigms in Financial Economics: How Would Keynes Reconstruct Economics?

by Kazem Falahati

The recent global financial crisis has made the inadequacies of the scientific state of economics and finance glaringly obvious, as these disciplines gave the false reassurance that such a self-destructive phenomenon...


Economic Development in the Middle East, 2nd edition

by Rodney Wilson

By examining economic development in the Middle East in the aftermath of the Arab Spring, this textbook introduces undergraduate and postgraduate students to the most pressing and topical economic issues in...


Understanding the Culture of Markets

by Virgil Storr

How does culture impact economic life? Is culture like a ball and chain that actors must lug around as they pursue their material interests? Or, is culture like a tool-kit from which entrepreneurs can draw resources...


An Economic History of Ireland Since Independence

by Andy Bielenberg & Raymond Ryan

This book provides a cogent summary of the economic history of the Irish Free State/Republic of Ireland. It takes the Irish story from the 1920s right through to the present, providing an excellent case study...


Gendering and Diversifying Trade Union Leadership

by Sue Ledwith & Lise Lotte Hansen

Examining the experiences of leadership among trade unionists in a range of unions and labor movements around the world, this volume addresses perspectives of women and men from a range of identities such as...


Management Frameworks: Aligning Strategic Thinking and Execution

by Jacques Kemp, Andreas Schotter & Morgen Witzel

Today's business organizations, especially large ones, are complex places; difficult to manage and to control. Much of this complexity is self-induced and too much of the management of these organizations is...


Sports Publicity: A Practical Approach

by Joe Favorito

Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge...


Beauty or Brains?

by Annette Roberts

Beauty or Brains is an enjoyable read for anyone interested in the world of promotions. Whether you are starting out in the industry, considering a career change or already working as a promotional model, Beauty...


Hops and Dreams: The Story of Sierra Nevada Brewing Co.

by Robert Stacey Burton

On November 15, 1980, two young homebrewers opened a microbrewery in northern California, naming it after a nearby mountain range. Thirty years later, Sierra Nevada Brewing Co. is widely recognized as a leader...


Modern Methods of Valuation

by Eric Shapiro, David Mackmin & Gary Sams

The new and improved eleventh edition of this essential valuation textbook reflects the changes in the property market since 2009, whilst presenting the tried and tested study of the principles governing the...


The Bioregional Economy: Land, Liberty and the Pursuit of Happiness

by Molly Scott Cato

In a world of climate change and declining oil supplies, what is the plan for the provisioning of resources? Green economists suggest a need to replace the globalised economy, and its extended supply chains,...


Simulation

by Sheldon M. Ross

New to this Edition:

  • Additional material on variance reduction, including control variables and their use in estimating the expected return at blackjack and their relation to regression analysis
  • Additional material...


The Consulting Factory

by Matthieu Courtecuisse

An independent consultant does not, on the surface, have much in common with the tens of thousands of IT consultants working in the large, global IT services companies, not to mention the chasm that exists between...


The Leader's Way: The Art of Making the Right Decisions in Our Careers, Our Companies, and the World at Large

by His Holiness The Dalai Lama & Laurens Van Den Muyzenberg

Born out of a decade of discussion between His Holiness the Dalai Lama and international management consultant Laurens van den Muyzenberg, The Leader’s Way is the unique meeting of two worlds: the global business...


Success Under Stress: Powerful Tools for Staying Calm, Confident, and Productive When the Pressure's On

The Graphic Designer's Business Survival Guide

by Lawrence J. Daniels

Real-world business wisdom they don't teach in design school.