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Intelligent It Outsourcing

by Leslie Willcocks & Sara Cullen

Intelligent IT Outsourcing enables practitioners to focus in on the essential issues that need to be addressed so that the fundamental structure of their sourcing strategy and its implementation is sound. The...


International Dictionary of Hospitality Management

by Abraham Pizam & Judy Holcomb

The International Dictionary of Hospitality Management is the must have companion for all those working or studying in the field of hospitality management. With over 728 entries, it covers everything you need...


Introducing Leadership

by David Pardey

Comprehensive and highly practical, Introducing Leadership introduces the principles and practice of leadership, from theory through to the development of the reader's own leadership ability. From the analysis...


Knowledge Cities

by Francisco Carrillo

Knowledge Cities are cities that possess an economy driven by high value-added exports created through research, technology, and brainpower. In other words, these are cities in which both the private and the...


Management of Knowledge in Project Environments

by Peter Love, Patrick Fong & Zahir Irani

Management of knowledge in project environments is a unique text that brings together contributions from leading academic practitioners, to demonstrate how the management of knowledge can lead to project success...


Managing Innovation

by John Ettlie

Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better management of all of the causes and consequences...


Marketing Graffiti

by Michael Saren

Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active...


Mastering Statistical Process Control

by Tim Stapenhurst

Mastering Statistical Process Control shows how to understand business or process performance more clearly and more effectively. This practical book is based on a rich and varied selection of case studies from...


Museum Marketing

by Ruth Rentschler & Anne-Marie Hede

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and...


Project Manager's Toolkit

by David Shailer

'The Project Manager's Toolkit' provides a quick reference checklist approach to drive an IT development project as well as solve issues that arise in the process. It can be used proactively to set a project...


Recruiting, Retaining and Releasing People

by Adrian Mackay

The greater part of an HR budget is spent on recruitment and retaining good people is key to a company's success.

This book contains essential and up-to-date material around recruitment and retention including...


Sport Tourism Destinations

by James Higham

Few forces in contemporary society influence the fortunes of tourism destinations more immediately than sport. From football fans to kayaking, Sports Tourism Destinations: issues, opportunities and analysis...


Strategic Human Capital Management

by Jon Ingham

Strategic human capital management (HCM) is not just a measurement focused approach to human resource management (HRM). It is certainly not a decision science in which people can be managed as a result of quantitative...


Strategic Integrated Marketing Communications

by Larry Percy

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to...


Strategic Marketing: Planning and Control

by Graeme Drummond, John Ensor & Ruth Ashford

Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based...


Business of Hotels

by Hadyn Ingram

The fully revised edition of this well-known text by an experienced author, consultant and educator follows the structure and approach which has proved so successful since its first publication in 1980. The...


Economics of Tourism Destinations

by Norbert Vanhove

The measurement of tourism is not an easy task. The Economics of Tourism Destinations provides a succinct guide to the economic aspects of tourism for students and practitioners alike to decipher the methods...


The Global Advantage

by Ed.D., Michael J. Marquardt

In an economy where companies must globalize or perish, only a few have successfully taken their business to the world level. 'The Global Advantage' zeros in on 40 preeminent global companies, located across...


The Nature of Chaos in Business

by Kiberley A. Webb & J. Garrett, Jr. Ralls Jr.

Market globalization is changing the way companies do business. It is now necessary for businesses to use mergers, joint ventures, and research consortia if they want to stay competitive and increase returns....


Understanding the Global Spa Industry

by Gerry Bodeker & Marc Cohen

The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski...