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Key Account Plans

by Lynette Ryals & Malcolm McDonald

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.


Leisure Marketing

by Susan Horner & John Swarbrooke

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation,...

Key Issues in the New Knowledge Management

by Joseph M. M. Firestone & Mark W. W. McElroy

In 'Key Issues in the New Knowledge Management,' Firestone and McElroy, the architects of the New Knowledge Management (TNKM) provide an in-depth analysis of the most important issues in the field of Knowledge...

Making Sense of Intellectual Capital

by Daniel Andriessen

Peter Drucker has introduced us all to the knowledge era, where knowledge is the primary resource and intangibles (intellectual capital resources and assets) are now largely recognized as the most important...

Management of Marketing

by Paul Reynolds & Geoff Lancaster

The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students...

Management of Sports Development

by Vassil Girginov

Management of Sports Development is the first book to offer a holistic approach to a field which has been growing in importance for some years. Although many books exist on various aspects of development, never...

Making a Financial Case

by Institut Institute of Leadership & Mana

With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether...

Managing Change Effectively

by Donald L. L. Kirkpatrick

One of the most important skills of successful managers is dealing with change. 'Managing Change Effectively' combines philosophical insights with practical applications to help managers effectively incorporate...

Managing Cultural Diversity in Technical Professions

by Lionel Laroche

'Managing Cultural Diversity in Technical Professions' provides managers of technical professionals with clear and tested strategies to improve communication and increase productivity among culturally diverse...

Managing Employee Retention

by Jack J. J. Phillips & Adele O. O. Connell

During the past decade, employee turnover has become a very serious problem for organizations. Managing retention and keeping the turnover rate below target and industry norms is one of the most challenging...

Managing Corporate Reputation and Risk

by Dale Neef

With the collapse of high-profile companies such as Enron and Tyco, worldwide anti-globalization protests, and recent revelations of questionable behavior by financial groups and auditors, corporate behavior...

Managing for Knowledge - HR's Strategic Role

by Christina Evans

Whilst there are many books on knowledge management there are few aimed directly at HR practitioners and the critical role that they can play in building a knowledge-centric culture.

This practical book draws...

Managing Finance

by D. Crowther

Managing Finance is developed from tried and tested materials that are easy to read and work is written from a managerial perspective for general managers on executive or MBA courses. The text focuses on accounting...

Managing Knowledge-Based Initiatives

by Stacy Land

Managing Knowledge-Based Initiatives from Pilot to Enterprise Deployment shows practitioners how to take their successful knowledge management pilot programs and to successfully expand them throughout the organization....

Managing in the Email Office

by Monica Seeley & Gerard Hargreaves

Managing the Email Office is for all people who feel email is taking over their lives. It provides practical help and guidance on how to manage both their own volume of email as well as their organization's....

Managing Projects Well

by Stephen Bender

Few people realise how many projects people actually manage. Or how many of the theoretical approaches to Project Management do not meet the test of the real world.

This intensive look at Project Management teaches...

Managing Lawfully - People and Employment Super Series

by Institut Institute of Leadership & Mana

With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether...

Managing Sports Organizations

by Daniel Covell, Sharianne Walker & Peter Hess

Managing Sport Organizations, second edition, is a newly updated and comprehensive introduction to the themes and elements surrounding sport management. The book teaches management theory and principles in...

Market-Driven Thinking

by Arch G. G. Woodside

Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think...

Marketing Research for Managers

by Sunny Crouch & Matthew Housden

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can...