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CIM Coursebook 07/08 Managing Marketing Performance

by Helen Meek, Richard Meek & Roger Palmer

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


CIM Coursebook 07/08 Marketing Management in Practice

by John Williams & Tony Curtis

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


Management by Process

by John Jeston & Johan Nelis

Business Processes are one of the critical drivers for any organisation in realizing their organizational strategic objectives. This means that management must constantly review and realign organizational processes...


Managing Conflict in the Workplace Super Series

by Institut Institute of Leadership & Mana

Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in...


Managing Cultural Differences

by Robert T. T. Moran, Philip R. R. Harris & Sarah Moran

This new edition of a business textbook bestseller has been completely updated. In particular, the book presents a fuller discussion of global business today. Also, issues of terrorism and state security as...


Managing Information: Core Management

by Diana Bedward & John Stredwick

The authors focus on the following topics:

Information Systems

*Contribution of IS/IT to organisations

*Systems concepts and attributes

*Planning, reviewing and controlling with IS

*Serving the end user - spreadsheets,...


Managing Mergers Acquisitions and Strategic Alliances

by Sue Cartwright & Cary L. L. Cooper

Mergers, acquisitions, and alliances continue to be almost an everyday feature of the contemporary business scene, yet at least half prove to be unsuccessful. The authors show the contribution that psychology...


Managing People in Sport Organizations

by Tracy Taylor, Alison Doherty & Peter McGraw

Managing People in Sport Organizations provides a comprehensive overview of the theory and practice of managing people within a human resource management framework. It provides the reader with the skills to...


Marketing Financial Services

by Mike Wright, Trevor Watkins & Christine Ennew

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several...


Marketing in Japan

by Ian Melville

'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market.

If you are already operating any kind of business venture either in Japan or with Japan, or if you hope...


Marketing in Travel and Tourism

by Victor T.C. T. C. Middleton & Jackie R. R. Clarke

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry....


Money Matters for Hospitality Managers

by Cathy Burgess

Unique in its approach, 'Money Matters for Hospitality Managers' is unlike other heavy theoretical accounting texts, using real life scenarios to show managers how it's done. Backed up by a range of exercises...


Planning and Controlling Work Super Series

by Institut Institute of Leadership & Mana

With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether...


Planning Under Pressure

by John Friend & Allen Hickling

Planning under Pressure offers managers, planners, consultants and students a comprehensive and authoritative guide to the Strategic Choice Approach, which has gradually been attracting worldwide recognition...


Presentations with PowerPoint

by MOIRA Stephen

This handy textbook covers all you need to know to get started using Powerpoint for presentations.

Learning Made Simple books give you skills without frills. They are matched to the main qualifications, and written...


Productive Safety Management

by Tania Mol

Unlike most books on this subject, Productive Safety Management, described in this book, integrates occupational health and safety, human resource management, environmental management, and engineering to provide...


Recruiting, Retaining and Promoting Culturally Different Employees

by Lionel Laroche & Don Rutherford

The USA and Canada welcomes every year significant numbers of immigrant professionals who have high levels of formal education (Bachelors, Masters and Ph.D.) as well as extensive experience; yet a significant...


Research Methods

by David Crowther & Geoff Lancaster

This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind...


Research Methods in Management

by Geoff Lancaster

Written specifically for the Research Methods aspect of an MBA course, Research Methods in Management is the ideal companion for those needing guidance on carrying out a research project.

The author offers a...


Risk Management for It Projects

by Bennet Lientz & Lee Larssen

The rate of failure of IT projects has remained little changed in survey after survey over the past 15-20 years-over 40-50%. This has happened in spite of new technology, innovative methods and tools, and different...