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Business Strategy

by George Stonehouse & Bill Houston

'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and...


CIM Coursebook 05/06 Marketing Planning

by Karen Beamish

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


CIM Coursebook 06/07 Marketing Communications

by Chris Fill & Graham Hughes

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...


CIM Coursebook Marketing Fundamentals 07/08

by Frank Withey & Geoff Lancaster

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


CIM Revision Cards Marketing Planning

by Karen Beamish

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


Connected Marketing

by Justin Kirby & Paul Marsden

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected...


Core Management for HR Students and Practitioners

by Peter Winfield, Ray Bishop & Keith Porter

This is the second edition of the successful text published in 2000.The text continues to include self- assessment exercises, exam question, further reading and research and uses short case studies and articles...


Corporate Performance Management

by David Wade & Ron Recardo

Business experts, business economists, and organizational psychologists agree that a specific business strategy must be chosen for a corporation to excel. Beyond the strategy, companies must have a performance...


Culinary Creation

by James Morgan

The book seeks not to present a detailed history and discussion, but instead is intended to provide the student with an appreciation of the idea that all cuisines of the world have something unique to offer...


Emotion and Reason in Consumer Behavior

by Arjun Chaudhuri

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals...


Evaluating Information Systems

by Zahir Irani & Peter Love

The adoption of Information Technology (IT) and Information Systems (IS) represents significant financial investments, with alternative perspectives to the evaluation domain coming from both the public and private...


Events Feasibility and Development

by William O'Toole

Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending...


Giving Briefings and Making Presentations in the Workplace

by Institut Institute of Leadership & Mana

Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in...


Human Resource Development

by Juani Swart, Clare Mann & Steve Brown

Each chapter in Human Resource Development provides the reader with commentary, activities and review sections in an integrated approach. The action-oriented approach is vital for practicing managers but increasingly...


Human Resource Management in the Hospitality Industry

by Michael Boella & Steven Goss-Turner

Now in its eighth edition, Human Resource Management in the Hospitality Industry: an introductory guide, is fully updated with new legal information, data, statistics and examples, and includes brand new material...


Illustrated Building Pocket Book

by Roxanna McDonald

Building and architecture has developed a language of its own, with terms and jargon that can confuse an expert let alone an outsider. Misunderstandings over what a word means can be irritating but unimportant,...


Information Technology and Organizational Transformation

by Benoit Aubert, Suzanne Rivard & Michel Patry

This text is designed to help managers who have to deal with a complex environment, and who are often presented with "ready-made" solutions as to how to best organize their firm, to best use information technology....


Intelligent It Outsourcing

by Leslie Willcocks & Sara Cullen

Intelligent IT Outsourcing enables practitioners to focus in on the essential issues that need to be addressed so that the fundamental structure of their sourcing strategy and its implementation is sound. The...


International Dictionary of Hospitality Management

by Abraham Pizam & Judy Holcomb

The International Dictionary of Hospitality Management is the must have companion for all those working or studying in the field of hospitality management. With over 728 entries, it covers everything you need...


Introducing Leadership

by David Pardey

Comprehensive and highly practical, Introducing Leadership introduces the principles and practice of leadership, from theory through to the development of the reader's own leadership ability. From the analysis...