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Extraordinary Performance from Ordinary People

by Keith Ward, Cliff Bowman & Andrew Kakabadse

Extraordinary performance from ordinary people is a must read for the high performing manager with the ambition to reach corporate leadership status. The book is as practical as it is exciting. How to succeed...


Fashion Marketing

by Tony Hines & Margaret Bruce

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect...


Festival and Events Management

by Ian Yeoman, Martin Robertson & Jane Ali-Knight

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from...


FileNet

by Todd Groff & Thomas Jones

FileNet is the world's leading enterprise content management system. Established in 1982, FileNet practically invented the field of Enterprise Office Document Imaging Systems. FileNet's Image Services is the...


Financial Services Marketing

by Christine Ennew & Nigel Waite

Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses...


Food and Wine Festivals and Events Around the World

by C. Michael Michael Hall & Liz Sharples

Food and Wine Festivals and Events Around the World is a pioneering text that recognises the importance of this rapidly growing aspect of the tourism industry. Food and wine festivals and events play a significant...


Food Safety in the Hospitality Industry

by Tim Knowles

Food Safety in the Hospitality Industry is a user-friendly guide to current food safety and hygiene legislation and is vital reading for all those involved in food handling and preparation.

Using frequent practical...


Gabay's Copywriters' Compendium

by Jonathan Gabay

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand,...


Global Tourism

by William F. F. Theobald

Pressure on national and local governments to rapidly develop their tourism potential to meet demand and produce benefits, makes it more essential than ever to plan carefully and consider the human and environmental...


Human Performance Consulting

by James S. S. Pepitone

New rules require a new game plan. More than 80% of today's workforce comprises knowledge-and service-based workers, rendering obsolete the conventional understanding of organizational performance. New work...


Human Performance Improvement

by William J. J. Rothwell, Carolyn K. K. Hohne & Stephen B. B. King

Today's dynamic organizations must achieve positive results in record time - a challenge that requires managers to avoid problems before they arise and to solve these issues quickly. Human Performance Improvement...


Human Resource Management for the Hospitality and Tourism Industries

by Dennis Nickson

Human Resource Management for the Hospitality and Tourism Industries takes an integrated look at HRM policies and practices in the tourism and hospitality industries. Utilising existing human resource management...


Improving Efficiency

by Institut Institute of Leadership & Mana

With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether...


Indian Business Culture

by Rajiv Desai

Indian Business Culture addresses the cultural issues related to doing business in India. It looks at the impact of history and politics on business practice, and provides case studies to show how different...


Innovation Strategy for the Knowledge Economy

by Debra M M Amidon

Innovation Strategy for the Knowledge Economy is intended for managers who have practiced the best of quality and re-engineering management techniques and are ready to transform their organizations with the...


Innovative Marketing Communications

by Guy Masterman & Emma Wood

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book...


Intercultural Services

by Gary M. M. Wederspahn & William R. R. Sheridan

For worldwide intercultural services, here is one-stop shopping at its best. This easy-to-use guide gives you practical advice to locate, evaluate, purchase, and oversee intercultural services. It describes...


International Hospitality Industry

by Bob Brotherton

With contributions from leading figures in the field The International Hospitality Industry looks at both specific sectors of the industry, such as restaurants, cruises, hotels and contract foodservice.

The...


Introducing Management

by Kate Williams

Now fully revised and in its third edition, this comprehensive best-selling text, Introducing Management: A Development Guide, explains the principles and practice of management and is ideal for both new and...


Introduction to Sport Marketing

by Aaron Smith

Introduction to Sports Marketing is the first book to take the beginner through the sometimes baffling world of sports marketing. Written in a very accessible manner specifically for anyone at the start of their...