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Critical Issues in Ecotourism

by James Higham

Critical Issues in Ecotourism seeks to shake the current stagnant literature on the subject of ecotourism out of a state of complacency. Drawing upon emerging insights provided by pre-eminent scholars in the...


Critical Marketing

by Pauline Maclaran & Michael Saren

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This...


Creative Arts Marketing

by Elizabeth Hill, Terry O'Sullivan & Catherine O'Sullivan

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-

* Current knowledge and best practice about...


Developing Supervisors and Team Leaders

by Donald L. L. Kirkpatrick

Leaders and supervisors do not grow on trees; they must be developed. 'Developing Supervisors and Team Leaders' is a practical, how-to guide for creating leaders and supervisors.

Spanning topics from determining...


Dictionary of Travel, Tourism and Hospitality

by S. Medlik

This new edition combines within two covers:

* A dictionary of 2500 terms

* Descriptions of 300 organizations

* A biographical dictionary of 100 personalities

* Explanations of 1200 acronyms and abbreviations

* Key...


E-Commerce and V-Business

by Stuart Barnes

E-commerce and V-business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organization. Using a combination of recent theory...


Effective Meetings at Work

by Institut Institute of Leadership & Mana

With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether...


Delivering Training Super Series

by Institut Institute of Leadership & Mana

With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether...


Enterprise Information Portals and Knowledge Management

by Joseph M. M. Firestone

Is the Enterprise Information Portal (EIP) knowledge management's killer app? Leading expert Joseph M. Firestone, the first author to formulate the idea of the Enterprise Knowledge Portal, breaks new ground...


Enterprise Planning and Development

by David Butler

Enterprise Planning and Development outlines the options and risks involved in setting up a business. It shows how to avoid this failure by focusing on the planning stage and building on this framework as the...


Enterprise: Entrepreneurship and Innovation

by Robin Lowe & Sue Marriott

Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation....


Entrepreneurs

by John Thompson & Bill Bolton

This new edition completely up-dates the text and takes account of recent work. New material replaces existing information so that individuals such as Michelle Mone (taking on giants) and Ken Morrison, and the...


Essential Law for Marketers

by Ardi Kolah

'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial...


Events Design and Experience

by Graham Berridge

For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual...


From Knowledge to Intelligence

by Helen Rothberg & G. Scott Scott Erickson

In the New Economy, intelligence will be essential for firms to gain competitive advantage-not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors,...


Fundamentals of Advertising

by John Wilmshurst & Adrian Mackay

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated...


Global Business

by Robert H. H. Scarlett & J.D., Ph.D., Lawrence E. D. D. Koslow

In today's world, more and more businesses are taking steps toward globalization, and companies must work to remain competitive. 'Global Business' will help every business professional understand how all the...


Go to Market Strategy

by Lawrence Friedman

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire...


Handbook of New Product Development Management

by Christoph Loch & Stylianos Kavadias

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour.

All of the contributorsin the Handbook of New Product Developmentare...


Hispanic Marketing

by Felipe Korzenny & Betty Ann Ann Korzenny

This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is...