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CIM Coursebook 07/08 Analysis and Evaluation

by Wendy Lomax

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


Coaching That Counts

by Dianna Anderson & Merrill Anderson

As the field of business coaching has expanded and evolved over the last decade, many different approaches to business coaching have been created. The authors of Coaching that Counts have written a practical,...


Collecting Information SS

by Institut Institute of Leadership & Mana

With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether...


Commitment to Equality

by Institut Institute of Leadership & Mana

With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether...


Competing Globally

by Ph.D., Farid D. Elashmawi

Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to 'going global'. 'Competing Globally' gives specific information about entering international markets, negotiating,...


Consumer Behaviour in Tourism

by John Swarbrooke & Susan Horner

Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including:

* tour operation

* tourist destinations

* hospitality

* visitor attractions

* retail...


Consumer Tribes

by Bernard COVA, Robert Kozinets & Avi Shankar

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective...


Controlling Physical Resources

by Institute of Leadership & Management

This workbook will enable you to:

* contribute to the management and control of resources in your organization

* explain the principles, and some ways of solving the problems of stores and stock control

* increase...


Critical Issues in Ecotourism

by James Higham

Critical Issues in Ecotourism seeks to shake the current stagnant literature on the subject of ecotourism out of a state of complacency. Drawing upon emerging insights provided by pre-eminent scholars in the...


Critical Marketing

by Pauline Maclaran & Michael Saren

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This...


Creative Arts Marketing

by Elizabeth Hill, Terry O'Sullivan & Catherine O'Sullivan

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-

* Current knowledge and best practice about...


Developing Supervisors and Team Leaders

by Donald L. L. Kirkpatrick

Leaders and supervisors do not grow on trees; they must be developed. 'Developing Supervisors and Team Leaders' is a practical, how-to guide for creating leaders and supervisors.

Spanning topics from determining...


Dictionary of Travel, Tourism and Hospitality

by S. Medlik

This new edition combines within two covers:

* A dictionary of 2500 terms

* Descriptions of 300 organizations

* A biographical dictionary of 100 personalities

* Explanations of 1200 acronyms and abbreviations

* Key...


E-Commerce and V-Business

by Stuart Barnes

E-commerce and V-business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organization. Using a combination of recent theory...


Effective Meetings at Work

by Institut Institute of Leadership & Mana

With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether...


Delivering Training Super Series

by Institut Institute of Leadership & Mana

With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether...


Enterprise Information Portals and Knowledge Management

by Joseph M. M. Firestone

Is the Enterprise Information Portal (EIP) knowledge management's killer app? Leading expert Joseph M. Firestone, the first author to formulate the idea of the Enterprise Knowledge Portal, breaks new ground...


Enterprise Planning and Development

by David Butler

Enterprise Planning and Development outlines the options and risks involved in setting up a business. It shows how to avoid this failure by focusing on the planning stage and building on this framework as the...


Enterprise: Entrepreneurship and Innovation

by Robin Lowe & Sue Marriott

Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation....


Entrepreneurs

by John Thompson & Bill Bolton

This new edition completely up-dates the text and takes account of recent work. New material replaces existing information so that individuals such as Michelle Mone (taking on giants) and Ken Morrison, and the...