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The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life

by Scott Deming

Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve...


The illustrator's survival guide - 2nd Edition

by Amélia Giroux-Gagné & Nicolas Trost

The illustrator?s survival guide - 2nd edition ?Since its inception in 1983, Illustration Québec (Québec Association of Illustrators) has developed numerous promotional tools for illustrators. It has also...


Victor & Al and the strange meeting - The TV commercial

by Maria Elena Paladini

Our friends, Victor and Al have returned with a new adventure involving TV cameras and flashlights. Guided by their lovely new friend, they discover the secrets of making a TV commercial. Let’s go with them...


Guerrilla Marketing

by Jay Conrad Levinson, Jason Myers & Merrilee Kimble

Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since...


Strategic Advertising Mechanisms

by Jorge David Fernández Gómez

It is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time that a book has brought together the most important and transcendent (for...


Digital Marketing: The Essential Guide to Low-cost, Successful Content Marketing (How to Find the Right Role for You in the Digital Marketing Industry)

by Marie McCrady

The third and last section is about public relations and how it applies to your company’s marketing strategies. Many people mistakenly think that public relations is about buying up advertising space and throwing...


How to Get Big Result from a Social Media AD Campaign Even with a Shoestring Budget.

by Lorins Sidney

If you want results from your marketing but you don't have a big marketing budget, this book will show how you can grow your business on a small budget with some incredibly simple but powerful tips and tools....


How to Get your Business Noticed on Social Media And Write Persuasive Copy That Sells.

by Lorins Sidney

Packed with tips and tricks, this valuable resource teaches you how  to promote your products and services and build brands.

Whether you’re a professional copywriter or just starting out, this guide will inspire...


Find Your Difference

by Austin McGhie

“At a time when courage seems in short supply, Austin McGhie’s Find Your Difference provides inspiration to step outside of the conventional . . . It should be required reading for any business stakeholder.”...


Microsoft Ads Training Guide

by Hillary Scholl

Traffic Is The Life-Blood Of Every Online Business Website. Whether you're launching a product, building an email list, putting up a blog, or any other website for that matter... you need a healthy dose of traffic...


Earn a Million Plus

by Bruce P. Cran

Earn a Million Plus teaches what needs to be done and what it takes to be the next person who earns a million dollars or more working as a Media Buyer.

The world of e-commerce is fast-paced, dynamic, and above...


Direct Selling

by Sara L. Cochran, Anne T. Coughlan, Victoria L. Crittenden & William F. Crittenden et al.

The Power of Direct Selling.

Direct selling is not an industry per se nor is it merely a go-to-market business model and channel to reach consumers. It is bigger than any of this – direct selling is people....


Ultimate Guide to Google Ads

by Perry Marshall, Mike Rhodes & Bryan Todd

Get More Customers with Google Ads

Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist...


The Content Marketing Handbook

by Robert W. Bly

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by...


Make Your Brand Roar

by Paul Robinson

Branding is the ultimate differentiation tool and there is more to branding than we conventionally know about it. In this book Paul Robinson unveils unique strategies to build a powerful brand from the inside...


Creative Expression and the Law

by Nancy Whitmore

Creative Expression and the Law helps readers better comprehend the legal pitfalls that can present themselves when artists and content creators are generating ideas, producing content and protecting and defending...


The Consumer Insights Handbook

by Danielle Sarver Coombs

At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually...


The Ultimate Guide to Music Publicity

by Ariel Hyatt

The Ultimate Guide to Music Publicity, Proven Strategies For Getting Featured In Blogs, Playlists, & Traditional Media breaks down everything you need to know to master an effective and well rounded communication...


Branding Bud

by David Paleschuck

Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under...


Building Brand Communities

by Carrie Melissa Jones & Charles Vogl

An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in...