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Scientific Advertising

by Claude C. Hopkins

Scientific Advertising by Claude C. Hopkins

 

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that...


Scientific Advertising

by De Clau C. Hopkins

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood....


The AdSense Code: What Google Never Told You about Making Money with Adsense

by Joel Comm

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their...


The History of Marketing Science

by Russell S Winer & Scott A Neslin

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from...


Storytelling on Steroids: 10 Stories That Hijacked the Pop Culture Conversation

by John Weich

"Storytelling on Steroids will give even the most ad-hardened civilians a great insight into how the modern world works." WALLPAPER MAGAZINE "Need to enhance your brand's performance? Take this steroid." ROB...


The illustrator's survival guide - 2nd Edition

by Amélia Giroux-Gagné & Nicolas Trost

The illustrator’s survival guide - 2nd edition “Since its inception in 1983, Illustration Québec (Québec Association of Illustrators) has developed numerous promotional tools for illustrators. It has also...


Write Great Ads: A Step-By-Step Approach

by Erica Levy Klein

You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads!

Great copywriters...


Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

by Edd Applegate & Art Johnsen

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising...


I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success

by Pam Lontos

Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your...


Often Wrong, Never in Doubt

by Donny Deutsch & Peter Knobler

It's not a question. It is a philosophy to live by. It's Donny Deutsch's motto. And it is the secret possessed by every person with the right stuff—the one-in-a-hundred who gets to the top of their team, their...


Brand New World

by Max Lenderman

To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank,...


How to Land a Top-Paying Advertising, Marketing, Promotions, Public Relations, and Sales Managers Job: Your Complete Guide to Opportunities, Resumes a

by Brad Andrews

How to Land a Top-Paying Advertising, Marketing, Promotions, Public Relations, and Sales Managers Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What...


Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

by Marcel Danesi

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics...


Ultimate Guide to LinkedIn for Business

by Ted Prodromou & Melonie Dodaro

  • Prodromou has more than a decade of helping businesses grow using SEO, pay-per-click management, and LinkedIn, and shares the best, most effective ways to keeping businesses in front of decision makers, build...

  • Facebook Marketing

    by Louise McDonnell

    This is an easy to read practical guide that tackles all the issues that small business owners face when using Facebook as a marketing tool.

    This no-nonsense easy to understand guide will take you by the hand...


    THE DTC ADVERTISING HANDBOOK

    by Sokotch Mel

    There’s no marketing challenge more difficult than creating an advertising campaign that encourages patients to ask their doctor if a prescription medicine is “right for them.” 

    There are myriad FDA regulations...


    The Art of Hustling

    by Dj Sbu & Farai Gundan

    Persuasiveness.

    Influence.

    A certain something that makes it impossible for people to say no.

    Call it what you will, some people have it. DJ Sbu certainly does. It’s the quality that has helped him evolve from...


    Swimming with Sharks

    by Gavin Moffat

    Swimming with Sharks will inspire a-ha moments that will make it more fun to be at work, or maybe even make it possible for your business to survive the turbulent economic seas that seem synonymous with building...


    Blockchain Loyalty

    by Philip Shelper

    A blockchain loyalty program rewards members with a cryptocurrency (or cryptotoken) instead of traditional points and miles when they spend. The cryptocurrency is actively traded on a digital exchange and the...


    The Rise of Advertising in the United States: A History of Innovation to 1960

    by Edd Applegate

    In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents,...