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The New Rules of Retail

by Robin Lewis & Michael Dart

In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival...


Storytelling on Steroids: 10 Stories That Hijacked the Pop Culture Conversation

by John Weich

"Storytelling on Steroids will give even the most ad-hardened civilians a great insight into how the modern world works." WALLPAPER MAGAZINE "Need to enhance your brand's performance? Take this steroid." ROB...


The illustrator's survival guide - 2nd Edition

by Amélia Giroux-Gagné & Nicolas Trost

The illustrator’s survival guide - 2nd edition “Since its inception in 1983, Illustration Québec (Québec Association of Illustrators) has developed numerous promotional tools for illustrators. It has also...


Write Great Ads: A Step-By-Step Approach

by Erica Levy Klein

You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads!

Great copywriters...


From Those Wonderful Folks Who Gave You Pearl Harb

by Jerry Della Femina

Vividly reminiscent of the goings-on at Sterling Cooperthe late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging productsthis is the story of what Madison...


Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

by Edd Applegate & Art Johnsen

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising...


Victor & Al and the strange meeting - The TV commercial

by Maria Elena Paladini

Our friends, Victor and Al have returned with a new adventure involving TV cameras and flashlights. Guided by their lovely new friend, they discover the secrets of making a TV commercial. Let’s go with them...


Often Wrong, Never in Doubt

by Donny Deutsch & Peter Knobler

It's not a question. It is a philosophy to live by. It's Donny Deutsch's motto. And it is the secret possessed by every person with the right stuff—the one-in-a-hundred who gets to the top of their team, their...


Brand New World

by Max Lenderman

To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank,...


How to Land a Top-Paying Advertising, Marketing, Promotions, Public Relations, and Sales Managers Job: Your Complete Guide to Opportunities, Resumes a

by Brad Andrews

How to Land a Top-Paying Advertising, Marketing, Promotions, Public Relations, and Sales Managers Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What...


Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

by Marcel Danesi

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics...


The Rise of Advertising in the United States: A History of Innovation to 1960

by Edd Applegate

In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents,...


The Power of Brand Engagement

by Gaurav Gulati

The Power of Brand Engagement is a quick guide to winning customers. It aims to help you tackle your brand engagement hurdles and finally take your brand to the next level. With detailed explanations of how...


Ultimate Growth Hacker PR

by Роман Масленников & Roman Maslennikov

The PR and marketing rules have changed. Too much news, too much information. But you must be heard! Your business has to grow. How will mass media, people, stakeholders and your clients know about you?  

Try...


If  Social  Viral Marketing  Doesn’t Make Dollars,  it Doesn’t Make Sense

by Dwayne Anderson

“ If  Social  Viral Marketing  Doesn’t Make Dollars,  it Doesn’t Make Sense  ”

Well , Viral marketing is  still a hot  buzzword  since last 20 years for  the  unpredictable internet and is still ...


Communicating Success

by Tiziana Rocca

Corporations large and small, political figures, artists, and organizations: all of them need public relations to make their products or services known, to stimulate interest in a brand name, or to build the...


Sticking My Ads Out

by Al Hampel

In the first part of this warm and funny memoir Al Hampel relates his life growing up a poor kid in the industrial city of Paterson, New Jersey. He attends the Y camp in nearby Pennsylvania as a charity case...


Nonprofit Nonmarketing

by Mark Mathis

Just because you are a nonprofit does not mean that you can ignore marketing. Marketing impacts every aspect of your organization from your fundraising and friend-raising to your community credibility and relevancy....


How to Acquire New Customers in 30 Days

by Larry A. Hoover

Where will your company be in five years? Will it maintain its position in the marketplace as resources diminishor as competition increases? In How to Acquire New Customers in 30 Days, the author reveals proven...


Sensible Small Business Advertising

by Jack Stephens

Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens...