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Sales Seduction - Why Do You Say Yes?

by Rhondalynn Korolak

Want to Influence More Prospects to Say "Yes" to Your Message? What you will discover in this book has the power to transform your results exponentially-because it will simplify your message, amplify retention,...


The Routledge Companion to Advertising and Promotional Culture

by Matthew P. McAllister & Emily West

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising....


The AdSense Code: What Google Never Told You about Making Money with Adsense

by Joel Comm

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their...


Industrial Advertising Copy (RLE Marketing)

by R. Bigelow Lockwood

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part...


The Advertising Agency (RLE Marketing): Procedure and Practice

by Floyd Y. Keeler & Albert E. Haase

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest...


The Early Advertising Scene (RLE Marketing)

by Harden B. Leachman

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in...


The Management of Luxury: A Practitioner's Handbook

by Benjamin Berghaus, Günter Müller-Stewens & Sven Reinecke

Bringing together unique contributions from the world's foremost thought leaders in luxury management and marketing, The Management of Luxury provides a strategic examination of luxury branding on a global scale....


The Texas Land and Development Company: A Panhandle Promotion, 1912-1956

by B.R. Brunson

Agricultural and urban development came late to the Texas South Plains, and frontier life lingered well into the twentieth century. In the decade preceding World War I numerous land companies flourished in the...


Land of Bright Promise: Advertising the Texas Panhandle and South Plains, 1870-1917

by Jan Blodgett

Land of Bright Promise is a fascinating exploration of the multitude of land promotions and types of advertising that attracted more than 175,000 settlers to the Panhandle-South Plains area of Texas from the...


The New Rules of Retail

by Robin Lewis & Michael Dart

In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival...


Storytelling on Steroids: 10 Stories That Hijacked the Pop Culture Conversation

by John Weich

"Storytelling on Steroids will give even the most ad-hardened civilians a great insight into how the modern world works." WALLPAPER MAGAZINE "Need to enhance your brand's performance? Take this steroid." ROB...


My Life in Advertising and Scientific Advertising

by Claude Hopkins

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals...


The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers

by Matt Hrushka, Angelo Vilar & Andy Walraven

Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers....


The McGraw-Hill 36-Hour Course: Online Marketing

by Lorrie Thomas

A crash course on the most dynamic marketing platform today!

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet...


The illustrator's survival guide - 2nd Edition

by Amélia Giroux-Gagné & Nicolas Trost

The illustrator’s survival guide - 2nd edition “Since its inception in 1983, Illustration Québec (Québec Association of Illustrators) has developed numerous promotional tools for illustrators. It has also...


Write Great Ads: A Step-By-Step Approach

by Erica Levy Klein

You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads!

Great copywriters...


Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign

by Leland HARDEN & Bob HEYMAN

Measuring return on marketing investment doesn't have to be mysterious...even in the age of Web 2.0.


Brand New: The Shape of Brands to Come

by Wally Olins

The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that...


One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business

by Phil Dusenberry

"We Bring Good Things to Life"

"It’s Not TV, It’s HBO"

"Visa: It’s Everywhere You Want to Be" 

These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend...


Diversity in Advertising: Broadening the Scope of Research Directions

by Jerome D. Williams, Wei-Na Lee & Curtis P. Haugtvedt

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social...