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Branding For Dummies

by Bill Chiaravalle & Barbara Findlay Schenck

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just...


The Ultimate Web Marketing Guide

by Michael Miller

EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING!

  • Your expert, up-to-the-minute, A-Z reference & how-to guide
  • Choose the right goals, media, & tools
  • Plan, execute, measure, & optimize
  • Avoid...


Buyology: Truth and Lies About Why We Buy

by Martin Lindstrom & Paco Underhill

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions...


The Advertising Agency Business

by Eugene Hameroff

When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition...


The AdSense Code: What Google Never Told You about Making Money with Adsense

by Joel Comm

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their...


Local Online Advertising For Dummies

by Court Cunningham & Stephanie Brown

Kick your local online advertising into high gear with this friendly, timely guide!

Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This...


Mastering the Complex Sale: How to Compete and Win When the Stakes Are High!

by Jeff Thull

Praise for Mastering the Complex Sale

"Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives."

—Geoffrey...


The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life

by Scott Deming

Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve...


Advertising For Dummies

by Gary Dahl

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make...


The Brutal Truth about Asian Branding: And How to Break the Vicious Cycle

by Joseph Baladi

This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because...


Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows

by Barry Siskind

A complete guide to successful trade shows and exhibitions

Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important...


The Management of Luxury: A Practitioner's Handbook

by Benjamin Berghaus, Günter Müller-Stewens & Sven Reinecke

In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers...


Market and Sell Books: A My Guide

by Rebecca Richmond & Claire Pickering

Writing a book is just the beginning of the story of becoming a successful author. Do you want to: • know what stops books selling? • learn how to plan an effective marketing campaign? In this comprehensive...


The Texas Land and Development Company: A Panhandle Promotion, 1912-1956

by B.R. Brunson

Agricultural and urban development came late to the Texas South Plains, and frontier life lingered well into the twentieth century. In the decade preceding World War I numerous land companies flourished in the...


Land of Bright Promise: Advertising the Texas Panhandle and South Plains, 1870-1917

by Jan Blodgett

Land of Bright Promise is a fascinating exploration of the multitude of land promotions and types of advertising that attracted more than 175,000 settlers to the Panhandle-South Plains area of Texas from the...


The History of Marketing Science

by Russell S Winer & Scott A Neslin

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from...


The New Rules of Retail

by Robin Lewis & Michael Dart

In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival...


Storytelling on Steroids: 10 Stories That Hijacked the Pop Culture Conversation

by John Weich

"Storytelling on Steroids will give even the most ad-hardened civilians a great insight into how the modern world works." WALLPAPER MAGAZINE "Need to enhance your brand's performance? Take this steroid." ROB...


My Life in Advertising and Scientific Advertising

by Claude Hopkins

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals...


Scientific Advertising

by Claude C. Hopkins

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood....