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Personal Branding with Social Media

by Michael Reynolds

You may be familiar with branding as it relates to companies and organizations. A company's brand is the essence that affects everything it does. How often, though, do we pay attention to our personal brands?...


Picture Them Naked: Everything You Ever Wanted to Know about Presenting and Public Speaking and Were Afraid to Ask

by Jennifer Christina Burrows

Picture Them Naked; everything you ever wanted to know about presenting and public speaking and were afraid to ask" is a conversation about public speaking and presentation skills with those who do it best -...


The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed

by Jennefer WITTER

Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. The Little...


BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

by Drew Eric Whitman

The newest, most successful strategies for landing the sale-based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how...


Helping People Win at Work: A Business Philosophy Called "Don't Mark My Paper, Help Me Get an A", Adobe Reader

by Ken Blanchard & Garry Ridge

Ken Blanchard’s Leading at a Higher Level techniques are inspiring thousands of leaders to build high-performing organizations that make life better for everyone. Now, in Helping People Win at Work, Blanchard...


The Confident Leader: How the Most Successful People Go From Effective to Exceptional

by Larina Kase

"This groundbreaking book will become a classic. I'll be recommending it to all of my readers."

-Kevin Hogan, author of The Psychology of Persuasion New York Times bestselling author Larina Kase explains how...


Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas

by John Pollack

A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes

From the meatpacking plants that inspired Henry Ford's...


Seven Secrets of Influence: Portable Power for the 21st Century

by Elaina Zuker

Influence. Every one wants it. But how do you get it? Seven Secrets of Influence - Portable Power for the 21st Century by author, consultant, and businesswoman Elaina Zuker, is a simple, practical guide to understanding...


The Elephant in the Office: Super-Simple Strategies for Difficult Conversations at Work

by Diane A. Ross, Nelson Dewey & Kathryn Calhoun

"A practical approach to difficult conversations in the workplace, with lots of real-life examples to keep the reader investing their time and - can you believe it? - it's actually fun to read." - Yvonne Mann,...


Wiki: Grow Your Own for Fun and Profit

by Alan J. Porter

WIKI: Grow Your Own for Fun and Profit introduces the concept of wikis, and shows why they are becoming the must-have communications and collaboration technology for businesses of any size. Using a garden as...


Public Relations Ethics and Professionalism: The Shadow of Excellence

by Johanna Fawkes

Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic...


Develop and Deliver Effective Presentations: A 10-step process to plan, practice, and rehearse a presentation on any business topic

by Natasha Terk

This workbook covers a 10-step process to plan, practice, and rehearse a presentation on any business topic. You'll review techniques to identify your audience, purpose, and main message. You'll strategize about...


Reports, Proposals, and Procedures

by Natasha Terk

This book helps you plan and write reports, proposals, procedures and other professional documents. You'll review a range of techniques to communicate complex information clearly. You'll also review ways to...


Professional Writing Skills: Five Simple Steps to Write Anything to Anyone

by Natasha Terk

This workbook covers techniques to write any kind of business document to present your readers with information or persuade them to take action. You'll learn a five-step process to plan your message, review...


The Art of Focused Conversation: 100 Ways to Access Group Wisdom in the Workplace

by R. Brian Stanfield

The best 'how-to' for encouraging consensus in firms and organizations.


Meeting the Challenge of Human Resource Management: A Communication Perspective

by Vernon D. Miller & Michael E. Gordon

While communicating is a vital skill for managers at all organizational levels and in all functional areas, human resource managers are expected to be especially adept communicators, given the important interpersonal...


Internal Communications: A Manual for Practitioners

by Liam FitzPatrick & Klavs Valskov

Get internal communications right in your organization and the benefits are clear. Motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons...


Professional Communication at Work: Interpersonal Communication for a Better Workplace: Interpersonal Strategies for Career Success

by Joseph L. Chesebro

This text prepares future professionals for success in the workplace through identifying interpersonal communication skills and strategies and exploring when, how, and why to use them. Informed by academic research,...


Organizations and the Media: Organizing in a Mediatized World

by Josef Pallas, Lars Strannegård & Stefan Jonsson

The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations...


Product Lifecycle Management: Driving the Next Generation of Lean Thinking: Driving the Next Generation of Lean Thinking

by Michael Grieves

Product Lifecycle Management (PLM) is the newest wave in productivity. This revolutionary approach is an outcome of lean thinking; however, PLM eliminates waste and efficiency across all aspects of a product's...