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We live in a world of instant and constant communication, yet business still demands that we choose our words carefully and express ourselves clearly. Whether you're sending a quick IM or a formal proposal,...
Whether you speak English as a first, second or even third language, intercultural business communications means that getting it right has never been more important for you and your organization. English can...
THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry...
“[The editors] cast their net wide, picking up some excellent stories from nontraditional sources that even avid readers of the business press may have missed.”–USA Today, on the 2001 edition
Series editor...
Ole!
If you think you smell something at work, there's probably good reason--"bull" has become the official language of business. Every day, we get bombarded by an endless stream of filtered, antiseptic, jargon-filled...
Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, Writing for a Good Cause is the first book to explain how to use words well to win your cause the money...
A guide to writing grant proposals tailored specifically to a donor's interests, complete with step-by-step instructions and samples of winning proposals.
In grant- seeking, words can go where the applicant...
How to Write a Million Dollar Memo is a guide to writing clear and simple business communications.
4 Easy Steps to More Effective Writing is a book that is targeted to the needs of Business Professionals. As such, it should also be considered as excellent supplemental reading for the college or graduating...
A mainstream book that identifies the factors that contribute to the success of the most advanced among us
The hardest part of having a successful website isn't building or coding it. The hardest part is knowing what to say, where to say it, and how to write it. Written in easy-to-understand language, Do the Web...
A simple, ten-step system for mastering the art of effective, persuasive business or technical writing
"The Grahams' system is the best way to transform data and ideas into meaningful information necessary to...
Write Well to Sell Big!
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new...
Whether you are starting or selling your own business, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan, 4th edition gives you the expert guidance you...
Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical advice on how to impress,...
Proven techniques and invaluable advice for writing winning business proposals—revised and updated!What makes a winning business proposal? It highlights your skills and services, meets your client's needs,...
Anyone involved in business will, at some point, need to prepare a business plan--whether it is to raise financing, sell a business, or develop a specific project. Brian Finch covers all the issues in producing...
Stand out from the b-school admissions crowd by acing your application essays!
To gain admission to the top business schools, you need more than just high test scores and a strong GPA—you need to crush your...
Learn how to write compelling content for a business website.
Would you like to immediately capture the attention of your reader-and keep it? Would you like people to grasp the point of your message-and remember it? Would you like people to read and respond to your emails...
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