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The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising...
Although most people have rudimentary knowledge on how to get a job, very few spend much time learning how to keep a job. 99 Ways to Build Job Security provides a practical overview of workplace attitudes, practices,...
Why do you want this job? Why should I hire You? Why do you want to leave your current job? Do you have convincing answers ready for these important questions? Landing a good job is a competitive process and...
Being laid off is a traumatic event. Downsized workers must face decisions about reorganizing their lives and their finances, while grappling with the emotional grief of losing a job. This book is a practical...
With VOICES, you'll finally have a book that addresses the unique perspective of gender and how it impacts your career and personal success. VOICES is a leadership book that takes the reader through the 10 critical...
What would your career look like if your mind was suddenly sharper, more creative and as effective as a hot knife cutting through butter? How would your life be different if suddenly you developed your creative...
Written from firsthand experience and supported with interviews of successful work-from-home individuals across a variety of circumstances, this handbook is a thorough and thoughtful resource on generating an...
Dozens of top CEOs reveal their candid insights on the keys to effective leadership and the qualities that set high performers apart
What does it take to reach the top in business and to inspire others? Adam...
What is lost when the best and the brightest are corralled into corporate America, in the debut of a searing, rousing social critic In this provocative, witty, and revealing polemic, Daniel Brook argues that...
The digital age has created a self-empowered group of "Change Agents" who demand more of their jobs and who are revolutionizing offices and organizations across the country-whether the old guard likes it or...
Transforms the way readers approach their career change, teaching them to redirect their path based on what they already know rather than start from scratch. He explains nine routes readers can take to redefine...
This compact guide gives the reader the essential tools to apply for jobs on the fly. Also includes advice on cover letters, JIST Cards, thank-you notes, online resumes, and job search strategies.
A roadmap for people who want to avoid starting over or taking a severe pay cut when they change careers to become part of a growing green industry. Readers will learn about green certificate programs that offer...
This book provides more than 275 job descriptions with information on each job's pay, growth, openings, education level, and skills needed. Additional information about major industries opens readers' eyes to...
Distills JIST's revolutionary and proven interview advice into seven quick chapters covering self-assessment, company research, key questions, a system for answering any question that might come up, unusual...
Readers learn to tackle their emotional reactions to job loss-including shock, anger, denial, self-doubt, and depression-and come to an acceptance that enables them to move forward with their careers. Then,...
This uplifting book explores the most relevant and pressing issues in the current labor market to show readers what job search techniques are working right now.
Helps readers sell their qualifications without "bragging," develop courageous responses to tough questions, and have the guts to ask for a better salary offer.
This one-of-a-kind guide deals with the logistics of moving to a new city; reveals how to cope with unfamiliar and sometimes stressful living arrangements; and offers suggestions on how to stick to a budget...
Professional resume writer Louise Kursmark shows you how to add your newest job and accomplishments, make the formatting sparkle, emphasize your accomplishments, convert your resume for use on the Internet,...
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