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18 easy ways to ensure consumers choose your product over the competition's
The world of consumer business is always hit hardest during a recession. But that doesn't mean you can't still drive sales and growth...
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of...
These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption.
The introductory chapter...
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance...
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical...
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics....
Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part...
For the past three decades, we have been steadily creating an extreme 'time-crunch economy' that has affected jobs, portfolios, businesses and lives. But the 'time-crunch economy' is turning into 'the leisure...
How real estate professionals can build trust and dominate their competition by creating truly useful marketing.
Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead...
A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.
Adam Morgan...
First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.
This volume is a state-of-the-art survey of the psychology of reasoning, based around, and in tribute to, one of the field's most eminent figures: Jonathan St B.T. Evans.
Over the last decade, the close relationship between culture and economy - or "the experience economy" - has risen on the agenda. Although there is an established research field for analysing the economic...
The newest, most successful strategies for landing the sale-based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how...
Why the luxury market's fate rests in Chinese wallets
The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption...
The new sharing economy reduce waste, save money and become more self-sufficient, all without buying more stuff
Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions...
Choreographing Empathy challenges the idea of a direct connection between the body of a dancer and that of their observer, arguing that the connection is in fact influenced by ever-changing sociocultural mores....
Written explicitly for undergraduates, Re-imagining Milk demonstrates how a particular commodity can be used to illustrate ethnocentric beliefs about the universal goodness of milk; biological variation in human...
This book challenges current understandings of materials and offers an alternative approach. Conneller argues that the properties of materials emerge through practice. Case studies from Early Prehistory are...
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