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The new sharing economy reduce waste, save money and become more self-sufficient, all without buying more stuff
Defective cars, contaminated food, insurance company abuses, botched vacations, or government errors and indifference ... these issues and more are examined in The Art of Complaining. Phil Edmonston's newest...
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision...
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of...
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.
Most people recognize that...
The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century....
How to design and market services to create outstanding customer experiences. The first practical book for companies, insitutions and governments that deliver a service.
Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order...
Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for $140 million?
Intriguing...
Remember that colorful childhood toy that spins? Each vane of a pinwheel looks the same and catches the same wind, spinning the wheel around. If one vane is damaged, the pinwheel slows down or stops. Many think...
This book presents a practical approach to ensuring your retail stores success with consumers.
It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior,...
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights...
The Villager is essential reading for brand owners wishing to conquer new markets.
When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in...
If you don’t sell, you don’t have a business. In Secrets of Successful Sales, Alison Edgar, The Entrepreneur’s Godmother, brings together psychology and sales to help you develop a winning strategy for...
While Homer's existence as a historical person is still a topic of debate, the writings attributed to the name have made their mark not only on Greek history and literature, but upon western civilization itself....
The individual floats in an almost alarming universe: every "sense", every "sign", owes its right to exist to an equivalence to the "value": the value of acceleration. This value, in some ways related to the...
Find out how Spotify changed the way we listen to music in just 50 minutes!
Spotify is a music streaming service which was launched in 2008. Its freemium business model, which allows users to choose between listening...
Find out how YouTube made video content accessible to all in just 50 minutes!
YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform,...
Purpose is the Know-Why. And in today’s day and age, Know-Why is the new know-how. But understanding, articulating and knowing your Purpose is more than just possessing knowledge. It represents the intellectual...
Wide-ranging and topical textbook on the rapidly changing field of consumer behaviour in the digital age, with reference to the Irish perspective
Introduces a concise yet comprehensive exploration of the key...
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