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Sharing is Good: How to Save Money, Time and Resources through Collaborative Consumption

by Beth Buczynski

The new sharing economy — reduce waste, save money and become more self-sufficient, all without buying more stuff


The Art of Complaining: Canada's Consumer Action Guide

by Phil Edmonston

Defective cars, contaminated food, insurance company abuses, botched vacations, or government errors and indifference ... these issues and more are examined in The Art of Complaining. Phil Edmonston's newest...


The Taste Signature Revealed: The Power of Emotions behind Taste of Food & Drink Brands

by Derek E. Roberts

A must read for anybody involved in food and beverage brands. Discover the power of emotions to understand why and how individual consumers make taste choices through emotional preference. It will fundamentally...


Absolute Value

by Itamar Simonson & Emanuel Rosen

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision...


Influence

by Robert B. Cialdini, PhD

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of...


Happy Money: The Science of Happier Spending

by Elizabeth Dunn & Michael Norton

Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.

Most people recognize that...


Blind Spot

by Dr. Gordon Rugg

The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century....


This is Service Design Thinking: Basics-Tools-Cases

by Marc Stickdorn & Jakob Schneider

How to design and market services to create outstanding customer experiences. The first practical book for companies, insitutions and governments that deliver a service.


Happy Customers Everywhere

by Bernd Schmitt & Glenn Van Zutphen

Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order...


The $12 Million Stuffed Shark

by Don Thompson

Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for $140 million?

Intriguing...


The Iliad/The Odyssey Boxed Set

by Homer

While Homer's existence as a historical person is still a topic of debate, the writings attributed to the name have made their mark not only on Greek history and literature, but upon western civilization itself....


Temporality and consumption in post-modern societies: ontologies, paradoxes

by Umberto Pagano & Alessia Mangiacasale

The individual floats in an almost alarming universe: every "sense", every "sign", owes its right to exist to an equivalence to the "value": the value of acceleration. This value, in some ways related to the...


Spotify, Music for Everyone

by 50MINUTES.Com

Find out how Spotify changed the way we listen to music in just 50 minutes!

Spotify is a music streaming service which was launched in 2008. Its freemium business model, which allows users to choose between listening...


YouTube, The Home of Vlogging

by 50MINUTES.Com

Find out how YouTube made video content accessible to all in just 50 minutes!

YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform,...


The Guiding Purpose Strategy

by Markus Krämer

Purpose is the Know-Why. And in today’s day and age, Know-Why is the new know-how. But understanding, articulating and knowing your Purpose is more than just possessing knowledge. It represents the intellectual...


Consumer Behaviour

by Margaret Linehan

Wide-ranging and topical textbook on the rapidly changing field of consumer behaviour in the digital age, with reference to the Irish perspective

Introduces a concise yet comprehensive exploration of the key...


From the Democratic Deficit to a Democratic Surplus

by Athanasios Psygkas

Challenging the conventional narrative that the European Union suffers from a "democratic deficit," Athanasios Psygkas argues that EU mandates have enhanced the democratic accountability of national regulatory...


The future of cosmetics retail with Gen Z

by Ana Javornik, Ana Moutinho, Joao Moraes & Chirag Grover

Award-winning creative innovation studio, Holition, has published their latest research on in-store retail user experience surrounding facial recognition and other technology-based points of sales. Research,...


Intuitive UX with virtual mirror

by Ana Javornik, Boyana Buyuklieva, Ana Moutinho & Chirag Grover

Award-winning creative innovation studio, Holition, has published their latest research on user experience and user interaction surrounding facial recognition and other technology-based points of sales. Research,...


The Economics of Consumption

by Tullio Jappelli & Luigi Pistaferri

Consumption decisions are crucial determinants of business cycles and growth. Knowledge of how consumers respond to the economic environment and how they react to the risks that they encounter during the life-cycle...