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Sharing is Good: How to Save Money, Time and Resources through Collaborative Consumption

by Beth Buczynski

The new sharing economy — reduce waste, save money and become more self-sufficient, all without buying more stuff


The Art of Complaining: Canada's Consumer Action Guide

by Phil Edmonston

Defective cars, contaminated food, insurance company abuses, botched vacations, or government errors and indifference ... these issues and more are examined in The Art of Complaining. Phil Edmonston's newest...


Design to Survive: 9 Ways an IKEA Approach Can Fix Health Care and Save Lives

by Pat Mastors

The U.S. spends the most in the world on health care and research, yet our outcomes are among the worst in industrialized nations. Hundreds of thousands die every year from medical harm. Imagine a world where...


Absolute Value

by Itamar Simonson & Emanuel Rosen

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision...


Influence

by Robert B. Cialdini, PhD

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of...


Blind Spot

by Dr. Gordon Rugg

The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century....


This is Service Design Thinking: Basics-Tools-Cases

by Marc Stickdorn & Jakob Schneider

How to design and market services to create outstanding customer experiences. The first practical book for companies, insitutions and governments that deliver a service.


Right Niche

by LiBook

Do you want to know your niche?

Looking to know where to find buyers?

Do you need to find something to sell?

"Right Niche" is the alternative that will allow you to identify your target market and follow the right...


Sales Improvement

by LiBook

Do you want your sales to grow steadily?

Are you looking to know the right price for your product or service?

or maybe

Do you want to know strategies for big sales?

In "Sales Improvement" you will find the necessary...


Cleaning the List

by LiBook

Are you looking to segment the list of your high-value customers?

Do you want to clean your database and just keep your best buyers by products?

or

Do you want to filter your potential consumers by categories?

"Cleaning...


The Theory of the Leisure Class

by Thorstein Veblen

*** Premium Ebook ***

Veblen was a sociologist as much as he was an economist. "The Theory of the Leisure Class: An Economic Study of Institutions" is a treatise on economics and a social critique of conspicuous...


Impact Banner Ads

by LiBook

Are you looking for your internet advertising to stand out from the competition?

Do you want to create a banner about a brand, person or business that impacts your customers?

Then "Impact Banner Ads" is the book...


Future for Youth Employment

by Eva Kras

With all the noise generated by today’s money-driven culture, it’s easy to forget that our future is not built by a desperate race for riches or short-term prosperity but rather by today’s youths. The...


Differentiate to Dominate

by Peter Engelhardt

Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This...


The Curse of Bigness

by Tim Wu

The political mood is turning against big tech, and the backlash is bipartisan. So too is the populist outrage against economic inequality and political influence. Everyone from unionists to farmers, to Google...


Swimming with Sharks

by Gavin Moffat

Swimming with Sharks will inspire a-ha moments that will make it more fun to be at work, or maybe even make it possible for your business to survive the turbulent economic seas that seem synonymous with building...


A Primer on Microeconomics, Second Edition, Volume II

by Thomas M. Beveridge

This two-volume text represents a common sense approach to basic microeconomics.

Economics, far from being the dismal science, offers us valuable lessons that can be applied to our everyday experiences. At its...


A Primer on Consumer Behavior

by David W. Stewart

At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery...


Going Broke

by Stuart Vyse

Over the last four decades, debt, bankruptcy, and home foreclosures have risen to epidemic levels, and the personal savings rate has sunk dangerously low. Why, in the richest nation on earth, can't Americans...


Behavioral Law and Economics

by Eyal Zamir & Doron Teichman

In the past few decades, economic analysis of law has been challenged by a growing body of experimental and empirical studies that attest to prevalent and systematic deviations from the assumptions of economic...