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18 easy ways to ensure consumers choose your product over the competition’sThe world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and...
For the past three decades, we have been steadily creating an extreme 'time-crunch economy' that has affected jobs, portfolios, businesses and lives. But the 'time-crunch economy' is turning into 'the leisure...
A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.
Adam Morgan...
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.
Winner of the Gerald Loeb Award...
This volume is a state-of-the-art survey of the psychology of reasoning, based around, and in tribute to, one of the field's most eminent figures: Jonathan St B.T. Evans.
Written explicitly for undergraduates, Re-imagining Milk demonstrates how a particular commodity can be used to illustrate ethnocentric beliefs about the universal goodness of milk; biological variation in human...
This book challenges current understandings of materials and offers an alternative approach. Conneller argues that the properties of materials emerge through practice. Case studies from Early Prehistory are...
The New Elite exposed the lives and minds of America's richest people. Now, the authors reveal what and how these titans of wealth buy...and how to sell to them.
The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is...
A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire --...
One American in ten tells the other nine how to vote, where to eat, and what to buy. They are
The Influentials
Who are they? The most influential Americans -- the ones who tell their neighbors what to buy,...
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease...
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive...
"Influence is the essential guide to a revolutionary trend that will completely alter our world. Everyone needs to read this book to comprehend the sea-change that's coming. Dychtwald's mesmerizing and insightful...
What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect...
The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers...
Thus far, the buying and selling of used goods on eBay has been a fun way for a certain dedicated eBay using public to make some extra money and get good deals. Some people have even made a great deal of money...
The hidden patterns behind the way we make decisions
Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have...
A myth-shattering investigation of the true cost of America's passion for finding a better bargain
From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in...
The U.S. spends the most in the world on health care and research, yet our outcomes are among the worst in industrialized nations. Hundreds of thousands die every year from medical harm. Imagine a world where...
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