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Buy Me! 18 New Ways to Get Customers to Choose Your Product and Ignore the Rest

by Marshal Cohen

18 easy ways to ensure consumers choose your product over the competition's

The world of consumer business is always hit hardest during a recession. But that doesn't mean you can't still drive sales and growth...


Influence

by Robert B. Cialdini & Robert B. Cialdini, PhD

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of...


The Leisure Economy: How Changing Demographics, Economics, and Generational Attitudes Will Reshape Our Lives and Our Industries

by Linda Nazareth

For the past three decades, we have been steadily creating an extreme 'time-crunch economy' that has affected jobs, portfolios, businesses and lives. But the 'time-crunch economy' is turning into 'the leisure...


Consumer India: Inside the Indian Mind and Wallet

by Dheeraj Sinha

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.

Adam Morgan...


The Science of Reason

by Ken Manktelow & David Over

This volume is a state-of-the-art survey of the psychology of reasoning, based around, and in tribute to, one of the field's most eminent figures: Jonathan St B.T. Evans.


Enterprising Initiatives in the Experience Economy: Transforming Social Worlds

by Britta Timm Knudsen, Dorthe Refslund Christensen & Per Blenker

Over the last decade, the close relationship between culture and economy - or "the experience economy" - has risen on the agenda.  Although there is an established research field for analysing the economic...


Brainscripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

by Drew Eric Whitman

The newest, most successful strategies for landing the sale-based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how...


The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

by Erwan Rambourg

Why the luxury market's fate rests in Chinese wallets

The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption...


Sharing is Good: How to Save Money, Time and Resources through Collaborative Consumption

by Beth Buczynski

The new sharing economy — reduce waste, save money and become more self-sufficient, all without buying more stuff


One Nation Under Goods: Malls and the Seductions of American Shopping

by James J. Farrell

Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions...


Choreographing Empathy

by SUSAN FOSTER

Choreographing Empathy challenges the idea of a direct connection between the body of a dancer and that of their observer, arguing that the connection is in fact influenced by ever-changing sociocultural mores....


Re-Imagining Milk

by Andrea Wiley

Written explicitly for undergraduates, Re-imagining Milk demonstrates how a particular commodity can be used to illustrate ethnocentric beliefs about the universal goodness of milk; biological variation in human...


An Archaeology of Materials

by Chantal Conneller

This book challenges current understandings of materials and offers an alternative approach. Conneller argues that the properties of materials emerge through practice. Case studies from Early Prehistory are...


The Mobile Wave: How Mobile Intelligence Will Change Everything

by Michael Saylor

Michael J. Saylor, CEO of MicroStrategy, presents The Mobile Wave, a ground-breaking analysis of the impact of mobile intelligence—the fifth wave of computer technology. 


Challenging Consumption: Pathways to a more Sustainable Future: Pathways to a more Sustainable Future

by Anna R. Davies, Frances Fahy & Henrike Rau

Sustainable consumption is a central research topic in academic discourses of sustainable development and global environmental change. Informed by a number of disciplinary perspectives, this book is structured...


Selling to the New Elite: Discover the Secret to Winning Over Your Wealthiest Prospects

by Stephen KRAUS & James TAYLOR

The New Elite exposed the lives and minds of America's richest people. Now, the authors reveal what and how these titans of wealth buy...and how to sell to them.


Measuring Advertising Effectiveness

by William D. Wells

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising...


Attitudes and Opinions

by Stuart Oskamp & P. Wesley Schultz

Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation...


Diversity in Advertising: Broadening the Scope of Research Directions

by Jerome D. Williams, Wei-Na Lee & Curtis P. Haugtvedt

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social...


Cultural Studies and Anti-Consumerism

by Sam Binkley & Jo Littler

Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from 'culture jams' and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements,...