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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of...
If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending.
Happy...
The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound,...
What can chess masters teach us about how humans become experts?
Why can't race car drivers explain decisions they've made behind the wheel?
What does predicting the winner of a soccer match say about our ability...
1,500 Great Gift Ideas, Lorraine Bodger's fifth list book, is packed with terrific gift suggestions from the logical to the whimsical, from the practical to the downright extravagant. It's organized for maximum...
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book,...
Discover the forces driving the decisions of today's most sought after consumers
According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY...
Foreword by Morgan Spurlock
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading...
Breaking new ground in the study of Chinese urban society, this book applies critical discourse analysis to ethnographic data gathered in Anshan, a third-tier city and market in northeast China. The book confronts...
This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains...
Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening...
In today's competitive and global marketplace, it is becoming increasingly essential for companies and brands to understand why customers buy—or don't buy—their products and services. Only by understanding...
Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order...
The allure of the world's fastest growing economy and largest population is undeniable; global companies crowd into the mainland in search of salvation to offset markets that have peaked or are in decline. China's...
Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock’s drip painting No. 5, 1948 sell for $140 million?
...
As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and...
From how the current crisis happened to the role of banks to how money works, this book addresses complex ideas in an easy to understand Q&A format with lively prose. With examples throughout from personal...
Business visionary and bestselling author David Weinberger shows how the digital revolution is radically changing the way we make sense of our lives Human beings are information omnivores: we are constantly...
When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company's relationship...
Supersizing has become an American way of life. We have XXL cars, homes, and waistlines. We built the world’s tallest monument. We get the largest breast implants. We’re home to the world’s largest retailer,...
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