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The Mobile Wave: How Mobile Intelligence Will Change Everything

by Michael Saylor

Michael J. Saylor, CEO of MicroStrategy, presents The Mobile Wave, a ground-breaking analysis of the impact of mobile intelligence—the fifth wave of computer technology. 


Challenging Consumption: Pathways to a more Sustainable Future

by Anna R. Davies, Frances Fahy & Henrike Rau

Sustainable consumption is a central research topic in academic discourses of sustainable development and global environmental change. Informed by a number of disciplinary perspectives, this book is structured...


Selling to the New Elite: Discover the Secret to Winning Over Your Wealthiest Prospects

by Stephen KRAUS & James TAYLOR

The New Elite exposed the lives and minds of America's richest people. Now, the authors reveal what and how these titans of wealth buy...and how to sell to them.


Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business

by Malcolm Frank, Paul Roehrig & Ben Pring

Harness "Code Halos" to gain competitive advantage in the digital era

Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are...


Prepare to Defend Yourself ... How to Navigate the Healthcare System and Escape with Your Life

by Matthew Minson

Do you really need to pay that outstanding balance with the hospital? Do you know the differences between a nurse practitioner, a physician's assistant, a physician, and a paramedic? Did you realize that not...


Measuring Advertising Effectiveness

by William D. Wells

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising...


Attitudes and Opinions

by Stuart Oskamp & P. Wesley Schultz

Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation...


Diversity in Advertising: Broadening the Scope of Research Directions

by Jerome D. Williams, Wei-Na Lee & Curtis P. Haugtvedt

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social...


Cultural Studies and Anti-Consumerism

by Sam Binkley & Jo Littler

Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from 'culture jams' and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements,...


Tourism and Social Marketing

by C. Michael Hall

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly...


Generation Deluxe: Consumerism and Philanthropy of the New Super-Rich

by Iris Nowell

While the super-rich are spending unprecedented millions on personal luxuries, they are also raising awareness and donating fortunes to solve global problems.


The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers

by Eric Clark

The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is...


The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life

by Melinda Davis

A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire --...


Money Anxiety

by Dan Geller

This is a behavioral economics book showing readers how money anxiety impacts consumer financial behavior and the economy. The book demonstrates the impact of financial anxiety on retail sales and bank savings....


Marketing for Growth: The Role of Marketers in Driving Revenues and Profits

by The Economist & Iain Ellwood

The Economist: Marketing for Growth is a guide to how marketing can and should become a business’s most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an...


The Economist Guide to Investment Strategy (3rd Ed): How to Understand Markets, Risk, Rewards, and Behaviour

by The Economist & Peter Stanyer

The global financial crisis that erupted in 2008 exposed the flaws in many investment strategies. This book explores the controversies that surround the management of wealth, and provides guidance on how to...


The Routledge Companion to the Future of Marketing

by Luiz Moutinho, Enrique Bigné & Ajay K. Manrai

Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular...


The Global Financial Crisis

by Mark P. Taylor & Richard Clarida

The global financial crisis has sent shockwaves through the world's economies, and its effects have been deep and wide-reaching. This book brings together a range of applied studies, covering a range of international...


Consumption and Management: New Discovery and Applications

by Bingxin Wu

The author's consumption theory has been known as the new ideas, new theories and new contribution to the reform and development in China. In practice, the author has rich experience of the Chinese state-owned...


Affluenza: How Overconsumption Is Killing Us-and How to Fight Back

by John de Graaf, David Wann & Thomas H. Naylor

Previous editions of Affluenza described the early symptoms of the disease that led to a nearly fatal shutdown of all our financial systems in 2008. This new edition puts more focus on the behavior changes we...