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Cultural Studies and Anti-Consumerism

by Sam Binkley & Jo Littler

Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from 'culture jams' and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements,...


Tourism and Social Marketing

by C. Michael Hall

This is the first book to comprehensively consider the relevance of social marketing principles and practice to tourism, destination management and marketing. It provides insights into how the behaviours of...


Generation Deluxe: Consumerism and Philanthropy of the New Super-Rich

by Iris Nowell

While the super-rich are spending unprecedented millions on personal luxuries, they are also raising awareness and donating fortunes to solve global problems.


The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers

by Eric Clark

The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is...


The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life

by Melinda Davis

A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire --...


Marketing for Growth: The Role of Marketers in Driving Revenues and Profits

by The Economist & Iain Ellwood

The Economist: Marketing for Growth is a guide to how marketing can and should become a business’s most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an...


The Economist Guide to Investment Strategy (3rd Ed): How to Understand Markets, Risk, Rewards, and Behaviour

by The Economist & Peter Stanyer

The global financial crisis that erupted in 2008 exposed the flaws in many investment strategies. This book explores the controversies that surround the management of wealth, and provides guidance on how to...


The Routledge Companion to the Future of Marketing

by Luiz Moutinho, Enrique Bigné & Ajay K. Manrai

Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular...


The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

by Edward Keller & Jonathan Berry

One American in ten tells the other nine how to vote, where to eat, and what to buy. They are

The Influentials

Who are they? The most influential Americans -- the ones who tell their neighbors what to buy,...


Managing Brand Equity

by David A. Aaker

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary...


The Long Tail: Why the Future of Business Is Selling Less of More

by Chris Anderson

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

"The Long Tail" is a powerful new force in our economy: the rise of...


Why We Buy: The Science Of Shopping

by Paco Underhill

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons...


Global and Multinational Advertising

by Basil G. Englis

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within...


Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business

by Patricia Martin

Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined...


Motherhood, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures: The Making of Mothers in Contemporary Western Cultures

by Stephanie O'Donohoe, Margaret Hogg & Pauline Maclaran

It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture...


The Microstructures of Housing Markets

by Susan J. Smith & Moira Munro

House prices and mortgage debt have moved to centre stage in the management of national economies, regional development and neighbourhood change. Describing, analysing and understanding how housing markets work...


Brand Equity & Advertising: Advertising's Role in Building Strong Brands

by David A. Aaker & Alexander L. Biel

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory...


The Changing Face of Retailing in the Asia Pacific

by Elizabeth Howard

Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international...


Treasure Hunt: Inside the Mind of the New Consumer

by Michael J. Silverstein & John Butman

The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer?

Today's consumers...


Bargain Fever: How to Shop in a Discounted World

by Mark Ellwood

Discounts are no longer the exception, they're the norm. But is that bargain really a bargain?

Paying full price is so passé. A quarter of the population will only open their wallets if something is on sale....