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The Routledge Companion to the Future of Marketing

by Luiz Moutinho, Enrique Bigné & Ajay K. Manrai

Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular...


The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

by Edward Keller & Jonathan Berry

One American in ten tells the other nine how to vote, where to eat, and what to buy. They are

The Influentials

Who are they? The most influential Americans -- the ones who tell their neighbors what to buy,...


Managing Brand Equity

by David A. Aaker

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary...


The Long Tail: Why the Future of Business Is Selling Less of More

by Chris Anderson

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

"The Long Tail" is a powerful new force in our economy: the rise of...


Why We Buy: The Science Of Shopping

by Paco Underhill

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons...


Global and Multinational Advertising

by Basil G. Englis

First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.


Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business

by Patricia Martin

Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined...


Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures

by Stephanie O'Donohoe, Margaret Hogg & Pauline Maclaran

It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture...


The Microstructures of Housing Markets

by Susan J. Smith & Moira Munro

House prices and mortgage debt have moved to centre stage in the management of national economies, regional development and neighbourhood change. Describing, analysing and understanding how housing markets work...


Brand Equity & Advertising: Advertising's Role in Building Strong Brands

by David A. Aaker & Alexander L. Biel

First Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.


The Changing Face of Retailing in the Asia Pacific

by Elizabeth Howard

Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international...


Capture the Mindshare and the Market Share Will Follow

by Libby Gill

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and...


Treasure Hunt: Inside the Mind of the New Consumer

by Michael J. Silverstein & John Butman

The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer?

Today's consumers...


Bargain Fever: How to Shop in a Discounted World

by Mark Ellwood

Discounts are no longer the exception, they're the norm. But is that bargain really a bargain?

Paying full price is so passé. A quarter of the population will only open their wallets if something is on sale....


FutureShop: How to Trade Up to a Luxury Lifestyle Today

by Daniel Nissanoff

More information to be announced soon on this forthcoming title from Penguin USA


Retirement Security in the Great Recession

by Christian E. Weller

Few events have posed as many challenges for retirement and retirement policy as the crisis of the late 2000s. At the end of the last decade, the United States experienced the Great Recession-a combination of...


Living Standards and Social Well-Being

by Deborah M. Figart & John Marangos

Too many of the world's citizens face impoverished living standards. The economic and financial crises have made matters worse. The viewpoint of Living Standards and Social Well-Being is that the fundamental...


Consuming Symbolic Goods - Dolfsma: Identity and Commitment, Values and Economics

by Wilfred Dolfsma

The phenomenon of consumption has increasingly drawn attention from economists. While the 'sole purpose of production is consumption', as Adam Smith has claimed, economists have up to recently generally ignored...


Food Policy and the Environmental Credit Crunch: From Soup to Nuts

by Julie Hudson & Paul Donovan

The changing economic environment for the consumer that is emerging from the wreckage of the financial credit crunch plays directly into the importance of food spending. This is certainly true from the perspective...


What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears

by Frank I. Luntz

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and...