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Selling to the New Elite: Discover the Secret to Winning Over Your Wealthiest Prospects

by Stephen KRAUS & James TAYLOR

The New Elite exposed the lives and minds of America's richest people. Now, the authors reveal what and how these titans of wealth buy...and how to sell to them.


Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business

by Malcolm Frank, Paul Roehrig & Ben Pring

Harness "Code Halos" to gain competitive advantage in the digital era

Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are...


Measuring Advertising Effectiveness

by William D. Wells

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising...


Attitudes and Opinions

by Stuart Oskamp & P. Wesley Schultz

Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation...


Diversity in Advertising: Broadening the Scope of Research Directions

by Jerome D. Williams, Wei-Na Lee & Curtis P. Haugtvedt

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social...


Cultural Studies and Anti-Consumerism

by Sam Binkley & Jo Littler

Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from 'culture jams' and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements,...


Tourism and Social Marketing

by C. Michael Hall

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly...


Generation Deluxe: Consumerism and Philanthropy of the New Super-Rich

by Iris Nowell

While the super-rich are spending unprecedented millions on personal luxuries, they are also raising awareness and donating fortunes to solve global problems.


Money Anxiety

by Dan Geller

This is a behavioral economics book showing readers how money anxiety impacts consumer financial behavior and the economy. The book demonstrates the impact of financial anxiety on retail sales and bank savings....


Marketing for Growth: The Role of Marketers in Driving Revenues and Profits

by The Economist & Iain Ellwood

The Economist: Marketing for Growth is a guide to how marketing can and should become a business’s most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an...


The Economist Guide to Investment Strategy (3rd Ed): How to Understand Markets, Risk, Rewards, and Behaviour

by The Economist & Peter Stanyer

The global financial crisis that erupted in 2008 exposed the flaws in many investment strategies. This book explores the controversies that surround the management of wealth, and provides guidance on how to...


The Global Financial Crisis

by Mark P. Taylor & Richard Clarida

The global financial crisis has sent shockwaves through the world's economies, and its effects have been deep and wide-reaching. This book brings together a range of applied studies, covering a range of international...


Consumption and Management: New Discovery and Applications

by Bingxin Wu

The author's consumption theory has been known as the new ideas, new theories and new contribution to the reform and development in China. In practice, the author has rich experience of the Chinese state-owned...


Affluenza: How Overconsumption Is Killing Us-and How to Fight Back

by John de Graaf, David Wann & Thomas H. Naylor

NEW EDITION, REVISED AND UPDATED

affluenza, n. a painful, contagious, socially transmitted condition of overload, debt, anxiety, and waste resulting from the dogged pursuit of more.

We tried to warn you! The 2008...


Negative Political Advertising: Coming of Age

by Karen S. Johnson-Cartee & Gary Copeland

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations...


The Long Tail: Why the Future of Business Is Selling Less of More

by Chris Anderson

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

"The Long Tail" is a powerful new force in our economy: the rise of...


Global and Multinational Advertising

by Basil G. Englis

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within...


Innovating Analytics: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results

by Larry Freed

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying...


Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business

by Patricia Martin

Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined...


Motherhood, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures: The Making of Mothers in Contemporary Western Cultures

by Stephanie O'Donohoe, Margaret Hogg & Pauline Maclaran

It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture...