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Design to Survive: 9 Ways an IKEA Approach Can Fix Health Care and Save Lives

by Pat Mastors

The U.S. spends the most in the world on health care and research, yet our outcomes are among the worst in industrialized nations. Hundreds of thousands die every year from medical harm. Imagine a world where...


Absolute Value

by Itamar Simonson & Emanuel Rosen

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision...


The ABCs of Getting Out of Debt: Turn Bad Debt into Good Debt and Bad Credit into Good Credit

by Garrett Sutton

In difficult times, debt can be a matter of life and death, happiness and despair. Controlling your debt can bring order and calm. Mastering debt can bring wealth and success. As bestselling Rich Dad/Poor Dad...


Applying Social Cognition to Consumer-Focused Strategy

by Frank R. Kardes, Paul M. Herr & Jacques Nantel

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments...


Grown Up Digital: How the Net Generation is Changing Your World

by Don Tapscott

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST

The Net Generation Has Arrived.

Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five...


Happy Money: The Science of Smarter Spending

by Elizabeth Dunn & Michael Norton

Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.

Most people recognize that...


The Routledge Companion to Digital Consumption

by Russell W. Belk & Rosa Llamas

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound,...


Blind Spot

by Dr. Gordon Rugg

The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century....


1,500 Great Gift Ideas

by Lorraine Bodger

1,500 Great Gift Ideas, Lorraine Bodger's fifth list book, is packed with terrific gift suggestions from the logical to the whimsical, from the practical to the downright extravagant. It's organized for maximum...


This is Service Design Thinking: Basics-Tools-Cases

by Stickdorn Marc & Schneider Jakob

How to design and market services to create outstanding customer experiences. The first practical book for companies, insitutions and governments that deliver a service.


Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

by Martin Lindstrom

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading...


Consumers and Individuals in China: Standing Out, Fitting in

by Michael B. Griffiths

Breaking new ground in the study of Chinese urban society, this book applies critical discourse analysis to ethnographic data gathered in Anshan, a third-tier city and market in northeast China. The book confronts...


Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman

by Edward P. Krugman

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research.  This reader contains...


Fighting the Banana Wars and Other Fairtrade Battles

by Harriet Lamb

It started very small and full of hope. But its daring campaigns have placed Fairtrade goods at the heart of the supermarket shelves. From bananas and coffee beans to cotton and chocolate, Fairtrade has grown...


Read the Label!

by Richard Emerson

Do you know the difference between 'Use by' and 'Best before'? Or what is meant by 'Farmhouse' or 'Home-made'? And did you know that 75% of the salt we consume each day is added by food manufacturers during...


Happy Customers Everywhere

by Bernd Schmitt & Glenn Van Zutphen

Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order...


The $12 Million Stuffed Shark

by Don Thompson

Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for $140 million?

Intriguing...


Brand Resilience

by Jonathan R. Copulsky

As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and...


Everyday Economics

by Lawrence H. Officer

From how the current crisis happened to the role of banks to how money works, this book addresses complex ideas in an easy to understand Q&A format with lively prose. With examples throughout from personal finance...


Everything Is Miscellaneous

by David Weinberger

Business visionary and bestselling author David Weinberger shows how the digital revolution is radically changing the way we make sense of our lives

Human beings are information omnivores: we are constantly collecting,...