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The Psychology of Consumer Behavior

by Brian Mullen & Craig Johnson

This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior.


Integrated Communication: Synergy of Persuasive Voices

by Esther Thorson & Jeri Moore

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology...


Advertising Exposure, Memory and Choice

by Andrew A. Mitchell

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus...


The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape

by Robyn Waters

From the former trendmaster of Target-how the power of contradictory trends can help reframe your business strategy

Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts...


Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

by Rajat Paharia

Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners

As our lives move online and nearly everything we do is being...


Youtility: Why Smart Marketing Is about Help Not Hype

by Jay Baer

The difference between helping and selling is just two letters

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only...


Design to Survive: 9 Ways an IKEA Approach Can Fix Health Care and Save Lives

by Pat Mastors

The U.S. spends the most in the world on health care and research, yet our outcomes are among the worst in industrialized nations. Hundreds of thousands die every year from medical harm. Imagine a world where...


Absolute Value

by Itamar Simonson & Emanuel Rosen

Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix—for thinking about consumer decision making, which should help...


The ABCs of Getting Out of Debt: Turn Bad Debt Into Good Debt and Bad Credit Into Good Credit

by Garrett Sutton

In difficult times, debt can be a matter of life and death, happiness and despair. Controlling your debt can bring order and calm. Mastering debt can bring wealth and success. As bestselling Rich Dad/Poor Dad...


Applying Social Cognition to Consumer-Focused Strategy

by Frank R. Kardes, Paul M. Herr & Jacques Nantel

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments...


Grown Up Digital: How the Net Generation is Changing Your World

by Don Tapscott

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST

The Net Generation Has Arrived.

Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five...


What's the Future of Business: Changing the Way Businesses Create Experiences

by Brian Solis

"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation."...


Happy Money: The Science of Smarter Spending

by Elizabeth Dunn & Michael Norton

Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.

Most people recognize that...


The Routledge Companion to Digital Consumption

by Russell W. Belk & Rosa Llamas

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound,...


Blind Spot

by Dr. Gordon Rugg & Gordon Rugg

What can chess masters teach us about how humans become experts?

Why can't race car drivers explain decisions they've made behind the wheel?

What does predicting the winner of a soccer match say about our ability...


1,500 Great Gift Ideas

by Lorraine Bodger

1,500 Great Gift Ideas, Lorraine Bodger's fifth list book, is packed with terrific gift suggestions from the logical to the whimsical, from the practical to the downright extravagant. It's organized for maximum...


This Is Service Design Thinking: Basics-Tools-Cases

by Stickdorn Marc & Schneider Jakob

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book,...


Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

by Kit Yarrow & Jayne O'Donnell

Discover the forces driving the decisions of today's most sought after consumers

According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY...


Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

by Martin Lindstrom

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading...


Consumers and Individuals in China: Standing Out, Fitting in

by Michael B. Griffiths

Breaking new ground in the study of Chinese urban society, this book applies critical discourse analysis to ethnographic data gathered in Anshan, a third-tier city and market in northeast China. The book confronts...