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Tourist Experience and Fulfilment: Insights from Positive Psychology

by Sebastian Filep & Philip Pearce

What makes life worth living? Many people would argue that it is fulfilling experiences. These experiences are characterised by feelings of joy and pleasure, positive relationships and a sense of engagement,...


You Are What You Choose: The Habits of Mind That Really Determine How We Make Decisions

by Scott de Marchi

The hidden patterns behind the way we make decisions

Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have...


Marketing and the Common Good: Essays from Notre Dame on Societal Impact

by Patrick E. Murphy & John F. Sherry Jr.

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing...


Cheap: The High Cost of Discount Culture

by Ruppel Shell, Ellen

A myth-shattering investigation of the true cost of America's passion for finding a better bargain

From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in...


State of the World 2010: Transforming Cultures from Consumerism to Sustainability

by Worldwatch Institute

Many of the environmental and social problems we face today are symptoms of a deeper systemic failing: a dominant cultural paradigm that encourages living in ways that are often directly counter to the realities...


The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

by Gad Saad

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While...


Laddering: Unlocking the Potential of Consumer Behavior

by Eric V. Holtzclaw

Marketing and product development best practices for a fragmented economy

The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing...


The Psychology of Consumer Behavior

by Brian Mullen & Craig Johnson

This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior.


Integrated Communication: Synergy of Persuasive Voices

by Esther Thorson & Jeri Moore

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology...


Advertising Exposure, Memory and Choice

by Andrew A. Mitchell

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus...


The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape

by Robyn Waters

From the former trendmaster of Target-how the power of contradictory trends can help reframe your business strategy

Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts with...


Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

by Rajat Paharia

Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners

As our lives move online and nearly everything we do is being...


Youtility: Why Smart Marketing Is about Help Not Hype

by Jay Baer

The difference between helping and selling is just two letters

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only...


Design to Survive: 9 Ways an IKEA Approach Can Fix Health Care and Save Lives

by Pat Mastors

The U.S. spends the most in the world on health care and research, yet our outcomes are among the worst in industrialized nations. Hundreds of thousands die every year from medical harm. Imagine a world where...


Absolute Value

by Itamar Simonson & Emanuel Rosen

Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix—for thinking about consumer decision making, which should help...


The ABCs of Getting Out of Debt: Turn Bad Debt Into Good Debt and Bad Credit Into Good Credit

by Garrett Sutton

In difficult times, debt can be a matter of life and death, happiness and despair. Controlling your debt can bring order and calm. Mastering debt can bring wealth and success. As bestselling Rich Dad/Poor Dad...


Applying Social Cognition to Consumer-Focused Strategy

by Frank R. Kardes, Paul M. Herr & Jacques Nantel

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments...


Grown Up Digital: How the Net Generation is Changing Your World

by Don Tapscott

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST

The Net Generation Has Arrived.

Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five...


What's the Future of Business: Changing the Way Businesses Create Experiences

by Brian Solis

"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation."...


Happy Money: The Science of Smarter Spending

by Elizabeth Dunn & Michael Norton

Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.

Most people recognize that...