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BUY ME!  New Ways to Get Customers to Choose Your Product and Ignore the Rest

by Marshal Cohen

18 easy ways to ensure consumers choose your product over the competition's

The world of consumer business is always hit hardest during a recession. But that doesn't mean you can't still drive sales and growth...


Influence

by Robert B. Cialdini & Robert B. Cialdini, PhD

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of...


The Leisure Economy: How Changing Demographics, Economics, and Generational Attitudes Will Reshape Our Lives and Our Industries

by Linda Nazareth

For the past three decades, we have been steadily creating an extreme 'time-crunch economy' that has affected jobs, portfolios, businesses and lives. But the 'time-crunch economy' is turning into 'the leisure...


Consumer India: Inside the Indian Mind and Wallet

by Dheeraj Sinha

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.

Adam Morgan...


The Science of Reason

by Ken Manktelow & David Over

This volume is a state-of-the-art survey of the psychology of reasoning, based around, and in tribute to, one of the field's most eminent figures: Jonathan St B.T. Evans.


Choreographing Empathy

by SUSAN FOSTER

Choreographing Empathy challenges the idea of a direct connection between the body of a dancer and that of their observer, arguing that the connection is in fact influenced by ever-changing sociocultural mores....


Re-Imagining Milk

by Andrea Wiley

Written explicitly for undergraduates, Re-imagining Milk demonstrates how a particular commodity can be used to illustrate ethnocentric beliefs about the universal goodness of milk; biological variation in human...


An Archaeology of Materials

by Chantal Conneller

This book challenges current understandings of materials and offers an alternative approach. Conneller argues that the properties of materials emerge through practice. Case studies from Early Prehistory are...


Selling to the New Elite: Discover the Secret to Winning Over Your Wealthiest Prospects

by Stephen KRAUS & James TAYLOR

The New Elite exposed the lives and minds of America's richest people. Now, the authors reveal what and how these titans of wealth buy...and how to sell to them.


Measuring Advertising Effectiveness

by William D. Wells

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising...


Attitudes and Opinions

by Stuart Oskamp & P. Wesley Schultz

Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation...


Diversity in Advertising: Broadening the Scope of Research Directions

by Jerome D. Williams, Wei-Na Lee & Curtis P. Haugtvedt

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social...


Cultural Studies and Anti-Consumerism

by Sam Binkley & Jo Littler

Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from 'culture jams' and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements,...


The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers

by Eric Clark

The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is...


The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life

by Melinda Davis

A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire --...


The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

by Edward Keller & Jonathan Berry

One American in ten tells the other nine how to vote, where to eat, and what to buy. They are

The Influentials

Who are they? The most influential Americans -- the ones who tell their neighbors what to buy,...


Managing Brand Equity

by David A. Aaker

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary...


The Long Tail: Why the Future of Business Is Selling Less of More

by Chris Anderson

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

"The Long Tail" is a powerful new force in our economy: the rise of...


Why We Buy: The Science Of Shopping

by Paco Underhill

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons...


Global and Multinational Advertising

by Basil G. Englis

First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.