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Summary : The Customer Revolution - Patricia Seybold

by BusinessNews Publishing

This work offers a summary of the book “THE CUSTOMER REVOLUTION: How to Thrive When Customers Are In Control” by Patricia Seybold.

Patricia Seybold is founder and CEO of the Patricia Seybold Group, a strategic...


Summary : The Deviant’s Advantage - Ryan Mathews and Watts Wacker

by BusinessNews Publishing

This work offers a summary of the book “THE DEVIANT’S ADVANTAGE: How Fringe Ideas Create Mass Markets” by RYAN MATHEWS and WATTS WACKER

Today’s most commercially successful products began as fringe ideas...


Summary : The Differentiated Workforce - Brian E. Becker, Mark A. Huselid and Richard W. Beatty

by BusinessNews Publishing

This work offers a summary of the book “THE DIFFERENTIATED WORKFORCE: Transforming Talent into Strategic Impact” by Brian Becker, Mark Huselid and Richard Beatty.

Brian Becker is professor of human resources...


Summary : The Discipline Of Market Leaders - Michael Treacy and Fred Wiersema

by BusinessNews Publishing

This work offers a summary in English of the book “THE DISCIPLINE OF MARKET LEADERS: Choose Your Customers, Narrow Your Focus, Dominate Your Market” by Michael Treacy and Fred Wiersema.

No company can be...


Summary : The Do-It-Yourself Lobotomy - Tom Monahan

by BusinessNews Publishing

This work offers a summary of the book “THE DO-IT-YOURSELF LOBOTOMY: Open Your Mind to Greater Creative Thinking” by TOM MONAHAN

Tom Monahan consults with companies such AT&T, ABC Sports, McDonalds, Texas...


Summary : The E-Myth Enterprise - Michael Gerber

by BusinessNews Publishing

This work offers a summary of the book “THE E-MYTH ENTERPRISE: How to Turn a Great Idea into a Thriving Business” by Michael Gerber.

Michael Gerber is the founder of the business consulting company E-Myth...


Summary : The Essential Advantage - Paul Leinwand and Cesare Mainardi

by BusinessNews Publishing

This work offers a summary of the book “THE ESSENTIAL ADVANTAGE: How to Win With a Capabilities-Driven Strategy” by Paul Leinwand and Cesare Mainardi.

Everyone in business tries to earn and then sustain an...


Summary : The Eva Challenge - Joel Stern and John Shiely

by BusinessNews Publishing

This work offers a summary of the book “THE EVA CHALLENGE: Implementing Value-Added Change In An Organization” by Joel Stern and John Shiely.

Joel Stern is cofounder and Managing Partner of Stern Stewart...


Summary : The Exceptional Presenter - Timothy Koegel

by BusinessNews Publishing

This work offers a summary of the book “THE EXCEPTIONAL PRESENTER

A Proven Formula to Open Up! And Own the Room” by TIMOTHY KOEGEL.

The exceptional presenter has a number of obvious advantages over the mediocre...


Summary : The Fall Of Advertising And The Rise Of Pr - Al Ries and Laura Ries

by BusinessNews Publishing

This work offers a summary of the book “THE FALL OF ADVERTISING AND THE RISE OF PR” by AL RIES and LAURA RIES.

None of the recent big business successes have spent much money on advertising. Instead, companies...


Summary : The Game-Changer - A.G. Lafley and Ram Charan

by BusinessNews Publishing

This work offers a summary of the book “THE GAME-CHANGER: How You Can Drive Revenue and Profit Growth with Innovation” by A.G. LAFLEY and RAM CHARAN.

Every good business owner understands that innovation...


Summary : The Halo Effect - Phil Rosenzweig

by BusinessNews Publishing

This work offers a summary the book “THE HALO EFFECT… and the Eight Other Business Delusions That Deceive Managers” by Phil Rosenzweig.

Phil Rosenzweig is a professor at the International Institute for...


Summary : The Icarus Deception - Seth Godin

by BusinessNews Publishing

This work offers a summary of the book: “The Icarus Deception: How High Will You Fly?” by Seth Godin.

Summary of the ideas in Seth Godin’s book: “The Icarus Deception” explains that when you settle...


Summary : The Innovation Killer - Cynthia Rabe

by BusinessNews Publishing

This work offers a summary of the book “THE INNOVATION KILLER: How What We Know Limits What We Can Imagine – And What Smart Companies Are Doing About It” by Cynthia Rabe.

Cynthia Rabe, founder and President...


Summary : The Innovator’s Solution - Clayton Christensen & Michael Raynor

by BusinessNews Publishing

This work offers a summary of the book “THE INNOVATOR’S SOLUTION: Creating and Sustaining Successful Growth” by Clayton Christensen and Michael Raynor.

Clayton Christensen is professor of business administration...


Summary : The Knowing-Doing Gap - Jeffrey Pfeffer & Robert Sutton

by BusinessNews Publishing

This work offers a summary of the book “THE KNOWING-DOING GAP: How Smart Companies Turn Knowledge Into Action” by Jeffrey Pfeffer and Robert Sutton.

Jeffrey Pfeffer is Professor of Organizational Behavior...


Summary : The Mckinsey Mind - Ethan Rasiel & Paul Friga

by BusinessNews Publishing

This work offers a summary of the book “THE McKINSEY MIND: Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World’s Top Strategic Consulting Firm” by Ethan Rasiel...


Summary : The Neglected Firm - Jorge Vasconcellos E Sa

by BusinessNews Publishing

This work offers a summary of the book “THE NEGLECTED FIRM: Every Manager Must Manage Two Firms: The Present One and the Future One” by Jorge Vasconcellos e Sa.

In The Neglected Firm, Jorge Vasconcellos e...


Summary : The New Rules Of Marketing & Pr - David Meerman Scott

by BusinessNews Publishing

This work offers a summary of the book “THE NEW RULES OF MARKETING AND PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly” by David M. Scott.

David M....


Summary : The Only Negotiating Guide You’ll Ever Need - Peter Stark & Jane Flaherty

by BusinessNews Publishing

This work offers a summary of the book “THE ONLY NEGOTIATING GUIDE YOU’LL EVER NEED: 101 Ways to Win Every Time in Any Situation” by Peter Stark and Jane Flaherty.

Peter Stark is the founder and president...