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Summary : Your Marketing Sucks - Mark Stevens

by BusinessNews Publishing

This work offers a summary of "YOUR MARKETING SUCKS" by Mark Stevens.

Mark Stevens is president of a marketing firm which specializes in ROI (return-on-investment) marketing.

In his book Your Marketing Sucks,...


Summary : Youtility - Jay Baer

by BusinessNews Publishing

This work offers a summary of the book: “Youtility: Why Smart Marketing is About Helo Not Hype” by Jay Baer.

Summary of the ideas in Jay Baer’s book: “Youtility” explains that for a business or a company...


Summary : Zoom - James Citrin

by BusinessNews Publishing

This work offers a summary of “ZOOM: How 12 Exceptional Companies Are Navigating the Road to the Next Economy” by James Citrin.

In Zoom, James Citrin, managing director of a consulting firm, explains that...


Summary: A Good Hard Kick in the Ass - Rob Adams

by BusinessNews Publishing

This work offers a summary of the book "A GOOD HARD KICK IN THE ASS: Basic Training For Entrepreneurs" by Rob Adams.

Rob Adams is the founder and managing director of AV Labs, an early-stage venture capital company....


Up Your Business!: 7 Steps to Fix, Build, or Stretch Your Organization

by Dave Anderson & John C. Maxwell

Praise for the first edition of Up Your Business!

"Dave Anderson has hit another home run! Up Your Business! is an invaluable, highly readable guide that should be on the desk--and in the mind--of anyone demanding...


KaChing: How to Run an Online Business that Pays and Pays: How to Run an Online Business that Pays and Pays

by Joel Comm & Mark Victor Hansen

For nearly fifteen years, Joel Comm has been generating revenue onthe web via a number of avenues. In KaChing, he shares hisfive primary methods of making money online, combining traditionalmarketing with the...


Summary : Selling Sucks - Frank Rumbauskas Jr.

by BusinessNews Publishing

This work offers a summary for the book “SELLING SUCKS: How to Stop Selling and Start Getting Prospects to Buy!” by FRANK RUMBAUSKAS JR.

There is no need to spend your business life selling clients products...


Summary : Shaping The Game - Michael Watkins

by BusinessNews Publishing

This work offers a summary of the book “SHAPING THE GAME: The New Leader’s Guide to Effective Negotiating” by MICHAEL WATKINS.

The only real source of business momentum comes from effective negotiation...


Summary : Simply Better - Patrick Barwise and Sean Meehan

by BusinessNews Publishing

This work offers a summary of the book “SIMPLY BETTER: Winning and Keeping Customers by Delivering What Matters Most” by Patrick Barwise and Sean Meehan.

In Simply Better, Patrick Barwise and Sean Meehan...


Summary : Six Disciplines Execution Revolution - Gary Harpst

by BusinessNews Publishing

This work offers a summary of the book “SIX DISCIPLINES EXECUTION REVOLUTION: Solving the One Business Problem That Makes Solving All Other Problems Easier” by Gary Harpst.

Gary Harpst is founder and CEO...


Summary : Small Giants - Bo Burlingham

by BusinessNews Publishing

This work offers a summary for the book “SMALL GIANTS: Companies That Choose to Be Great Instead of Big” by BO BURLINGHAM.

The business media tends to focus on large, publicly owned companies: ones that believe...


Summary : Smart Pricing - Jagmohan Raju and Z. John Zhang

by BusinessNews Publishing

This work offers a summary of the book “SMART PRICING: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability” by Jagmohan Raju and Z. John Zhang.

Jagmohan Raju is a professor...


Summary : Smart Trust - Stephen M.R. Covey and Greg Link

by BusinessNews Publishing

This work offers a summary of the book: « Smart Trust: Creating Prosperity, Energy and Joy in a Low-Trust World » by Stephen M.R Covey and Greg Link.

Summary of the ideas in Stephen M.R Covey and Greg Link’s...


Summary : Smarts - Chuck Martin Peg Dawson Richard Guare

by BusinessNews Publishing

This work offers a summary of the book “SMARTS: Are We Hardwired for Success?” by CHUCK MARTIN PEG DAWSON RICHARD GUARE.

There are 12 executive skills – the skills that help you get stuff done. Most people,...


Summary : Sometimes You Win, Sometimes You Learn - John C. Maxwell

by BusinessNews Publishing

This work offers a summary of the book: « Sometimes You Win, Sometimes You Learn: Life’s Greatest Lessons Are Gained from Our Losses » by John C. Maxwell.

Summary of the ideas in John C. Maxwell’s book:...


Summary : Speaking as a Leader - Judith Humphrey

by BusinessNews Publishing

This work offers a summary of the book: « Speaking as a Leader: How to Lead Every Time You Speak » by Judith Humphrey.

Summary of the ideas in Judith Humphrey’s book: « Speaking As A Leader: How to Lead...


Summary : Start Late, Finish Rich - David Bach

by BusinessNews Publishing

This work offers a summary of the book “START LATE, FINISH RICH: A No-Fail Plan for Achieving Financial Freedom at Any Age” by DAVID BACH.

David Bach demonstrates that there are 5 Key Strategies for financial...


Summary : Start at the End - Dave Lavinsky

by BusinessNews Publishing

This work offers a summary of the book: « Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plans » by Dave Lavinsky.

Summary of the ideas in Dave Lavinsky’s book: «...


Summary : Supertrends - Lars Tvede

by BusinessNews Publishing

This work offers a summary of the book “SUPERTRENDS: Winning Investment Strategies for the Coming Decades” by Lars Tvede.

Lars Tvede is an entrepreneur and financial investor.

In Supertrends, he argues that,...


Summary : Taking People With You - David Novak

by BusinessNews Publishing

This work offers a summary of the book: « Taking People with You: The Only Way to Make Big Things Happen » by David Novak.

Summary of the ideas in David Novak’s book: « Taking People With You » explains...