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Technology, Business and the Market: From R&D to Desirable Products

by John S. Sheldrake

Technology, Business and the Market provides an understanding of the connections between developing technologies, research and development, industrial design and the means by which these elements are managed...


Retail Shop Success

by Vincent Gabriel

I put down what I have learnt when I had to run a retail shop. It was a humbling experience because retailing is so complex.

Customers depend on you, and suppliers always have their own agendas and push what...


Coffee Eateries Success: Becoming a Successful Coffee Entrepreneur

by Vincent Gabriel

It is the coffee shop. It is traditional. It is on the verge of extinction. Then the young discovered the joys of coffee from the multi-national coffee chains that began to invade.

Soon tea drinking, that was...


Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

by Michael Mazzeo, Paul Oyer & Scott Schaefer

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store...


Heavy Metal Management

by Pär-Jörgen Pärson & Hans-Olov Öberg

The best principals from Heavy Metal combined with the most popular management theories—Heavy Metal Management!


Lean Customer Development: Building Products Your Customers Will Buy

by Cindy Alvarez

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and...


From Great to Gone: Why FMCG Companies are Losing the Race for Customers

by Peter Lorange & Jimmi Rembiszewski

To compete for the modern consumer it is critical to move from being an old-fashioned FMCG to being an FICG - a fast-innovating consumer goods company - but there are major internal and external hurdles to this...


The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand

by Pamela Skaist-Levy, Gela Nash-Taylor & Booth Moore

Part memoir, part business manual, and 100% juicy-the inside story of Juicy Couture, one of the most iconic brands of our times

While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela...


Long Fuse, Big Bang: Achieving Long-Term Success Through Daily Victories

by Eric Haseltine

"If I had asked people what they wanted, they would have said faster horses." --Henry Ford

As one part of your brain processes these words, another part of your brain is urging you to put the book down and focus...


Rule of Thumb: A Guide to Small Business Growth

by Linda Swalling Fettig

Almost everyone dreams of inventing the next big product or offering the most requested service and growing their business. Business growth is an exciting and often very hectic time in the life cycle of a business...


The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

by Becky Sheetz-Runkle

Written in China more than 2,000 years ago, The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core...


Ethnic Chinese Business in Asia: History, Culture and Business Enterprise

by Ching-hwang Yen

This unique volume provides a broad introduction to the ethnic Chinese business in Asia, with focus on the ethnic Chinese in East and Southeast Asia. The growing interest in ethnic Chinese business reflects...


Business Stripped Bare: Adventures of a Global Entrepreneur

by Richard Branson

"The brave may not live forever-but the cautious do not live at all!" -Sir Richard Branson

Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin...


The illustrator's survival guide - 2nd Edition

by Amélia Giroux-Gagné & Nicolas Trost

The illustrator’s survival guide - 2nd edition “Since its inception in 1983, Illustration Québec (Québec Association of Illustrators) has developed numerous promotional tools for illustrators. It has also...


Employment Agency Success

by Vincent Gabriel

I enjoyed my stint in teaching employment laws and HR practice and policy to groups of students from the Trade Unions, the HR departments of multi-national companies and the personnel department of small and...


Territorial Development and Action Research: Innovation Through Dialogue

by James Karlsen & Miren Larrea

Territorial Development and Action Research examines the role of action research within fields such as territorial development, and innovation. Based on their own experience of territorial development processes...


The Psychology of Entrepreneurship

by J. Robert Baum, Michael Frese & Robert A. Baron

Entrepreneurship is essential for international social and economic well-being, as new ventures are the dominant source of job creation, market innovation, and economic growth in many societies. In this book,...


The Opening Playbook: A Professional's Guide to Building Relationships that Grow Revenue

by Andrew Dietz

YOUR GAME PLAN FOR WINNING BUSINESS RELATIONSHIPS

Just like a football game, client building requires a solid strategy executed by a series of well-designed plays. While the ultimate objective of a sports team...


Global Entrepreneurship: Environment and Strategy

by Nir Kshetri

Nir Kshetri's Global Entrepreneurship: Environment and Strategy provides a window into the economic, political, cultural, geographical, and technological environments that affect entrepreneurs as they exploit...


Creating a Learning Society: A New Approach to Growth, Development, and Social Progress

by Joseph E. Stiglitz, Bruce C. Greenwald & Philippe Aghion

It has long been recognized that most standard of living increases are associated with advances in technology, not the accumulation of capital. Yet it has also become clear that what truly separates developed...