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Business Planning for New Ventures: A guide for start-ups and new innovations

by David Butler

Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful...


Action Research for Professional Selling

by Peter McDonnell & Jean McNiff

Action Research for Professional Selling by Peter McDonnell and Jean McNiff is for people working, or hoping to work in sales, who wish to improve their capacity for selling, and who may be involved in providing...


Restaurant Success by the Numbers, Second Edition: A Money-Guy's Guide to Opening the Next New Hot Spot

by Roger Fields

This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.

The majority of restaurants fail, and those that...


Entrepreneurial DNA:  The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths

by Joe Abraham

What's your entrepreneurial style?

"This powerful, practical book gives you proven techniques to help you maximize your personal and business potential and make more money than ever before."

-BRIAN TRACY, author...


Art, Inc.: The Essential Guide for Building Your Career as an Artist

by Meg Mateo Ilasco, Lisa Congdon & Jonathan Fields

You don't have to starve to be an artist. Build a career doing what you love. In this practical guide, professional artist Lisa Congdon reveals the many ways you can earn a living by making art—through illustration,...


e-Business: Step-by-Step Startup Guide

by Entrepreneur magazine

The experts at Entrepreneur provide a two-part guide to success. First, learn how to skillfully navigate the web and turn your e-business dream into an online reality. Then, master the fundamentals of business...


Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter

by Alexander Taub & Ellen DaSilva

EVERYTHING YOU NEED TO BUILD REVENUE-GENERATING PARTNERSHIPS

Corporations have profited from strong business development strategies for years. So it's no surprise that of the half-million new businesses created...


Start Your Own Business 2011

by startups.co.uk

This step-by-step guide to starting a business combines the experience and expertise of Startups.co.uk and Crimson, the business book experts. Packed with real life examples, practical insights as well as tips...


Entrepreneurship, Small Business and Public Policy: Evolution and revolution

by Robert J. Bennett

Public policy interventions aimed at encouraging, supporting and developing small businesses are important for understanding entrepreneurship and small business management. This textbook is the first to provide...


Rural Wealth Creation

by John L. Pender, Bruce A. Weber & Thomas G. Johnson

This book investigates the role of wealth in achieving sustainable rural economic development. The authors define wealth as all assets net of liabilities that can contribute to well-being, and they provide examples...


Social Enterprise and the Third Sector: Changing European Landscapes in a Comparative Perspective

by Jacques Defourny, Lars Hulgård & Victor Pestoff

The concepts of social enterprise and social entrepreneurship are rapidly attracting increased attention in academic spheres and from policy-makers, as well as field workers who are setting up new initiatives...


Life by the Cup: Inspiration for a Purpose-Filled Life

by Zhena Muzyka

“[Zhena] Muzyka’s charisma leaps off the pages of this unconventional, touching, and personal guide to success” (Publishers Weekly), featuring seventeen soulful lessons and simple rituals for finding your...


Retail Shop Success

by Vincent Gabriel

I put down what I have learnt when I had to run a retail shop. It was a humbling experience because retailing is so complex.

Customers depend on you, and suppliers always have their own agendas and push what...


Coffee Eateries Success: Becoming a Successful Coffee Entrepreneur

by Vincent Gabriel

It is the coffee shop. It is traditional. It is on the verge of extinction. Then the young discovered the joys of coffee from the multi-national coffee chains that began to invade.

Soon tea drinking, that was...


Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

by Michael Mazzeo, Paul Oyer & Scott Schaefer

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store...


Heavy Metal Management

by Pär-Jörgen Pärson & Hans-Olov Öberg

The best principals from Heavy Metal combined with the most popular management theories—Heavy Metal Management!


Lean Customer Development: Building Products Your Customers Will Buy

by Cindy Alvarez

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and...


From Great to Gone: Why FMCG Companies are Losing the Race for Customers

by Peter Lorange & Jimmi Rembiszewski

The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant...


The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand

by Pamela Skaist-Levy, Gela Nash-Taylor & Booth Moore

Part memoir, part business manual, and 100% juicy—the inside story of Juicy Couture, one of the most iconic brands of our times

 

While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela...


Long Fuse, Big Bang: Achieving Long-Term Success Through Daily Victories

by Eric Haseltine

"If I had asked people what they wanted, they would have said faster horses." --Henry Ford

As one part of your brain processes these words, another part of your brain is urging you to put the book down and focus...