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Big Data - Big Business

by Elina Mirca

The term "Big Data" describes the exponential growth and accessibility of data; both structured and unstructured. Datasets are usually complex, and require sophisticated tools and methods of data analysis in...


Four Ways to Start Your Own Business

by Bruce Barringer

This is the eBook version of the printed book.

This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce Barringer. Available in print and digital formats.

 

Choose the...


Getting the Money to Start Your Own Business

by Bruce Barringer

This is the eBook version of the printed book.

This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats.

 

 

Minimizing...


The 100 greatest ideas for building the business of your dreams

by Ken Langdon

How do you rate your job satisfaction? Are you bored by the repetitive nature of your work? Are you tired of the eccentricity, and occasional madness, of the big company you work for? Are you beset with internal...


Smart Business, Stupid Business: What School Never Taught You About Building a SUCCESSFUL Business

by Diane Kennedy & Megan Hughes

Smart Business, Stupid Business" provides a practical approach for the small business owner. This is a book written specifically for the small business owner with specific action steps. It's filled with meaningful...


Creating a Learning Society: A New Approach to Growth, Development, and Social Progress

by Joseph E. Stiglitz, Bruce C. Greenwald & Philippe Aghion

It has long been recognized that most standard of living increases are associated with advances in technology, not the accumulation of capital. Yet it has also become clear that what truly separates developed...


The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise

by Ian C. MacMillan & James D. Thompson

Available for the First Time: The Complete Social Entrepreneur’s Playbook

Covers all three phases of the start-up to scale-up process, developed with reader feedback from “one of the more unusual ebook...experiments...


Upstarts!: How Geny Entrepreneurs Are Rocking the World of Business and 8 Ways You Can Profit from Their Success

by Donna Fenn

They’re young, they’re brash,they’re smart—and they’re77-million strong.Generation Y is creating startups at anunprecedented rate, and their approach tobusiness is unlike anything you’ve seen.The...


So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap

by Edward D. Hess & Charles F. Goetz

“Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way.”

–JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX

 

“When I started...


How They Started in Tough Times

by David Lester

Building on the success of How They Started and How They Started Global Brands, this inspirational and highly topical book profiles 25 well-known businesses that started, survived and thrived during tough times...


I'm Feeling Lucky: The Confessions of Google Employee Number 59

by Douglas Edwards

The first inside view of life at Google in a memoir from one of its original employees--Employee #59-- captures the emotions and tensions as the company's young partners race to break rules, defy conventional...


Start Up and Run Your Own Business: The Essential Guide to Planning Funding and Growing Your New Enterprise

by Jonathan Reuvid

Start Up and Run Your Own Business offers a complete information resource for those looking to set up their own business, including raising finance, taxation, IT, market research and employment issues.


The Most Important Considerations for Starting Your Own Business: The Feasibility Study and Business Plan

by Bruce Barringer

This is the eBook version of the printed book.

This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats.

 

A systematic,...


Managing Your New Business' Finances

by Bruce Barringer

This is the eBook version of the printed book.

This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce Barringer. Available in print and digital formats.

 

A simple introduction...


Your Service Business: Earn More-Stress Less

by Herman (Mat) Tecosky

A must-read for every service professional.

* What clients really want

* Under-promising and over-delivering

* How to run a new business meeting

* Value billing

* Raising your rates

* Partner...or not?

* Dealing...


10 Natural Laws of Successful Time and Life Management

by Hyrum W. Smith

Written for anyone who suffers from "time famine", this essential handbook provides simple, effective methods for successfully taking control of one's hours--and one's life. Smith shows how, by managing time...


The Practitioner's Guide to User Experience Design: Top Practitioners Share Lessons Learned on the Journey from Beginner to Expert

by General Assembly & Luke Miller

Sell a hamburger. Run an airline. Build a website.

No matter how simple or complicated your business is, there's one thing that determines if it's a success or not: the customer.

THE PRACTITIONER'S GUIDE TO USER...


The Practitioner's Guide to Product Management: Top Practitioners Share Lessons Learned on the Journey from Beginner to Expert

by General Assembly & Jock Busuttil

Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these...


The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset

by Michael Fertik & David C. Thompson

Reputation is power. 

Your reputation defines how people see you and what they will do for you.  It determines whether your bank will lend you money to buy a house or car;  whether your landlord will accept...


Cracking Creativity: The Secrets of Creative Genius

by Michael Michalko

The follow-up to the bestselling THINKERTOYS, this book by internationally renowned business creativity expert Michael Michalko shows how creative people think—and how to put their secrets to work for you....