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Euromarketing and the Future

by Erdener Kaynak & Lynn R Kahle

Be prepared for the future of international marketing!

The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you...


Market Entry and Operational Decision Making in East-West Business Relationships

by Jorma Larimo

Understand the dynamics of East-West relationships in business to make better decisions

The Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational...


Tourism and Hotel Development in China: From Political to Economic Success

by Kaye Sung Chon, Ray J Pine & Terry Lam *Deceased*

Tourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tourism industry in Mainland China following the end of the Cultural Revolution....


China's Accession to the World Trade Organization: National and International Perspectives

by Robert Ash & Heike Holbig

With China's accession to the World Trade Organization imminent, this book brings together the expert views of scholars, policy-makers and business representatives on the consequences of this historic event....


Accounting  Accountants and Accountability

by Norman Macintosh

In the business world, recent years have seen a growing acknowledgement of the value of intangible assets rather than physical assets. This has precipitated a crisis in the accounting industry: the accounting...


Southeast Asian Paper Tigers

by K. S. Jomo

This important collection is a timely contribution to the debate on the Asian financial crisis. With chapters written by well-established international experts in Asian economics, this book constitutes a finely...


Labour Relations in the Global Fast-Food Industry

by Tony Royle & Brian Towers

The fast-food industry is one of the few industries that can be described as truly global, not least in terms of employment, which is estimated at around ten million people worldwide. This edited volume is the...


Accounting and Business Economics: Insights from National Traditions

by Yuri Biondi & Stefano Zambon

The recent financial crisis has sparked debates surrounding the nature and role of accounting in informing capital markets and regulatory bodies about the financial performance and position of a firm. These...


Get Into Business With Germany

by Wolfgang Stricker

Get inside the German market, Europe´s most dynamic and solid economy. Germany has a long economic history and is a proud industrial country with a large service sector and high-tech industries. But also there...


New Theories of the Multinational Enterprise

by Alan Rugman

This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as the new general theory of the multinational enterprise....


British Manufacturing Overseas

by David Shepherd, Aubrey Silberston & Roger Strange

This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in UK direct...


The Corporate Firm in a Changing World Economy (Rle International Business): Case Studies in the Geography of Enterprise

by Marc de Smidt & Egbert Wever

This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how...


The Geography of Multinationals

by Michael Taylor & NIGEL THRIFT

Through a series of international case studies, the nature and the geographical implications of the development of multinational corporations is examined. The volume concentrates on the latter Post-War period...


Research in International Marketing (Rle International Business)

by Peter W Turnbull & Stanley Paliwoda

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining...


Multinationals, Technology & Competitiveness

by John H Dunning

This book explores some aspects of the interface between technology, competitiveness and the role of multinational enterprises in the world economy. This group of essays stresses the role of asset creation and...


Measured Excess: Status, Gender, and Consumer Nationalism in South Korea

by Laura C. Nelson

This insightful analysis of the ways in which South Korean economic development strategies have reshaped the country's national identity gives specific attention to the manner in which women, as the primary...


European Union Economic Diplomacy: The Role of the EU in External Economic Relations

by Stephen Woolcock

European Union Economic Diplomacy provides the first comprehensive analysis of the factors that determine the role of the EU in economic diplomacy. In an up-to-date treatment that includes consideration of the...


Asymmetric Trade Negotiations

by Sanoussi Bilal & Philippe De Lombaerde

Combining a clear theoretical exposition with systematic cross-regional analysis, 'Asymmetric Trade Negotiations' offers a coherent picture of strategic, design and political economy aspects of North-South trade...


Lower Your Taxes Big Time 2013-2014 5/E

by Sandy Botkin

Completely revised and updated--the must-have resource for saving thousands of dollars at tax time

A former IRS attorney, Sandy Botkin has saved hundreds of thousands of taxpayers hundreds of millions of dollars....


China and East Asia's Post-Crises Community: A Region in Flux

by Wei Liang & Faizullah Khilji

China and East Asia’s Post-Crises Community: A Region in Flux, by Wei Liang and Faizullah Khilji, explores how an East Asian community is taking shape as a result of China’s emergence as a global economic...