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CIM Revision Cards: Marketing Environment 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards: Marketing Fundamentals 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards: Marketing in Practice 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards: Marketing Planning 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


Creating a Customer Focus CMIOLP

by Kate Williams

The new edition of the Chartered Management Institute's Open Learning Programme has been updated to include the latest management concepts and methodologies. It includes current management concepts, the changing...


Using Information for Decision Making CMIOLP

by Kate Williams

The new edition of the Chartered Management Institute's Open Learning Programme has been updated to include the latest management concepts and methodologies. It includes current management concepts, the changing...


The Agility Factor: Building Adaptable Organizations for Superior Performance

by Christopher G. Worley, Thomas D. Williams & Edward E. Lawler

A research-based approach to achieving long-term profitability in business

What does it take to guarantee success and profitability over time? Authors Christopher G. Worley, a senior research scientist, Thomas...


Management Research: Applying the Principles

by Susan Rose, Nigel Spinks & Ana Isabel Canhoto

For many post-graduate students undertaking a research project for the first time is a daunting prospect. Gaining the knowledge and skills needed to do research typically has to be done alongside carrying out...


Fundraising Management: Analysis, Planning and Practice

by Adrian Sargeant & Elaine Jay

Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this...


Business Communication

by Peter Hartley & Clive Bruckmann

This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as...


The Art of Focused Conversation: 100 Ways to Access Group Wisdom in the Workplace

by R. Brian Stanfield

The best 'how-to' for encouraging consensus in firms and organizations.


Monitoring Business Performance: Models, Methods, and Tools

by Per Lind

The idea of using models to inform business practice seems appealing, as it suggests the abstraction and control of a large, complex subject by means of a smaller, easily manipulated mechanism. In reality, however,...


Finance for Nonfinancial Managers, Second Edition (Briefcase Books Series)

by Gene Siciliano

AN INTRODUCTION TO FINANCIAL REPORTS--WITH NEW TACTICS FOR BUDGETING AND PINPOINTING KEY FINANCIAL AREAS

Financial decisions impact virtually every area of your company. As a manager, it's up to you to understand...


Influential Leadership: A Leader's Guide to Getting Things Done

by Colin Gautrey

This book is about action, results and leadership. Using a simple new framework, it will show you how to make the sort of progress in your work which your organization wants and needs. At the same time, this...


Performance Management

by Linda Ashdown

Tailored to the needs of HR practitioners it offers a complete overview of the field strongly aligned to organizational and HR strategies and objectives. Using a combination of practical tools, assessments,...


Internal Communications: A Manual for Practitioners

by Liam FitzPatrick & Klavs Valskov

Get internal communications right in your organization and the benefits are clear. Motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons...


Complete Training Evaluation: The Comprehensive Guide to Measuring Return on Investment

by Richard Griffin

Complete Training Evaluation provides practitioner-friendly but academically robust guidance on how to evaluate all forms of learning and development.


The Shipping Point: The Rise of China and the Future of Retail Supply Chain Management

by Peter J. Levesque

Fascinating insights into the changing supply chain industry inChina, from leading international experts

A fascinating look at the enormous changes taking place in Chinatoday as it evolves from global manufacturer...


Inquiry and Decision (Routledge Revivals)

by John O'Shaughnessy

First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those engaged in the social sciences and...


The Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Design: Transformational Management Strategies From th

by Jaeyong Song & Kyungmook Lee

An insider's account of the management principles driving one of the world's most innovative companies

Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original...