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CIM Revision Cards: Customer Communications in Marketing 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards: Marketing Communications 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards: Marketing Environment 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards: Marketing Fundamentals 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards: Marketing in Practice 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards: Marketing Planning 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


Summary: Blown to bits - Philip Evans and Thomas Wurster

by BusinessNews Publishing

This work offers a summary of the book “BLOWN TO BITS: How The New Economics of Information Transforms Strategy” by Philip Evans and Thomas Wurster.

Philip Evans, Senior Vice President of the Boston Consulting...


Summary: Code name Ginger -Steve Kemper

by BusinessNews Publishing

This work offers a summary of the book “CODE NAME GINGER: The Story Behind Segway and Dean Kamen’s Quest to Invent a New World” by Steve Kemper.

This is the story of Dean Kamen, who as a child found school...


Monitoring Business Performance: Models, Methods, and Tools

by Per Lind

The idea of using models to inform business practice seems appealing, as it suggests the abstraction and control of a large, complex subject by means of a smaller, easily manipulated mechanism. In reality, however,...


Inquiry and Decision (Routledge Revivals)

by John O'Shaughnessy

First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those engaged in the social sciences and...


Summary: Executing Your Strategy - Mark Morgan, Raymond Levitt and William Malek

by BusinessNews Publishing

This work offers a summary of the book “EXECUTING YOUR STRATEGY: How to Break It Down and Get It Done” by Mark Morgan, Raymond Levitt and William Malek.The days when executives could concentrate on formulating...


Summary: Being The Best - Denis Waitley

by BusinessNews Publishing & Claude Ondine Joannette-Laurin

This work offers a summary of the book "BEING THE BEST: Learn How To Replace Self-Destructive, Popular Myths with Life-Changing, Practical Truths" by Denis Waitley.

Denis Waitley is described as "one of America's...


Summary: How To Succeed in Business by Breaking All the Rules - Dan S. Kennedy

by BusinessNews Publishing

This work offers a summary of the book “HOW TO SUCCEED IN BUSINESS BY BREAKING ALL THE RULES: A Plan for Entrepreneurs” by Dan S. Kennedy.Dan S. Kennedy points out that most business books give “rules...


Summary: A Stake in the Outcome - Jack Stack and Bo Burlingham

by BusinessNews Publishing

This work offers a summary of the book "A STAKE IN THE OUTCOME: Building a Culture of Ownership for the Long-Term Success of Your Business" by Jack Stack and Bo Burlingham Jack Stack is president and CEO of...


Summary: Financial Intelligence - Karen Berman and Joe Knight

by BusinessNews Publishing

This work offers a summary of the book “FINANCIAL INTELLIGENCE: A Manager’s Guide to Knowing What the Numbers Really Mean” by Karen Berman and Joe Knight.“We have worked with thousands of employees,...


Summary: Innovation - Curtis Carlson and William Wilmot

by BusinessNews Publishing

This work offers a summary of the book “INNOVATION: The Five Disciplines for Creating What Customers Want” by Curtis Carlson and William Wilmot.The starting point for innovation, Carlson and Wilmost believe,...


Summary: Innovation That Fits - Michael Lord, Donald Debethizy and Jeffrey Wager

by BusinessNews Publishing

This work offers a summary of the book “INNOVATION THAT FITS: Moving Beyond the Fads to Choose the Right Innovation Strategy For Your Business” by Michael Lord, Donald Debethizy and Jeffrey Wager.Innovation...


Summary: Dont Just Relate-Advocate - Glen Urban

by BusinessNews Publishing

This ebook offers a summary of the book “DON’T JUST RELATE – ADVOCATE: A Blueprint For Profit in the Era of Customer Power by Glen Urban”.The best way to grow your business today is not to become better...


Summary: Get in the Game - Cal Ripken Jr. with Donald Phillips

by BusinessNews Publishing

This work offers a summary of the book “GET IN THE GAME: 8 Elements of Perseverance That Make the Difference” by Cal Ripken Jr. and Donald Phillips.Cal Ripken Jr. played for twenty one seasons as a major...


Summary: E-Service - Ron Zemke and Tom Connellan

by BusinessNews Publishing

This work offers a summary of the book “E-SERVICE: 24 Ways to Keep Your Customers – When the Competition Is Just a Click Away” by Ron Zemke and Tom Connellan.Contrary to conventional Internet thinking,...