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A Guide to Successful Business Relations With the Chinese: Opening the Great Wall's Gate

by Richard S Andrulis, Huang Quanyu & Chen Tong

Introduces and analyzes the Chinese people, their ideas, behavior, and cultural roots. It not only provides a sufficient theoretical basis for understanding this population, but also focuses on the various vivid...


Reshaping the North American Automobile Industry: Restructuring, Corporatism and Union Democracy in Mexico

by John P. Tuman

This work examines the responses of unions and workers to regional integration and restructuring in the automobile industry in North and Central America. The focus is on the automobile industry in Mexico, which,...


Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

by David Bejou, Timothy L. Keningham & Lerzan Aksoy

Get the competitive edge by effectively managing customer lifetime value

The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs...


Arts Marketing

by Finola Kerrigan, Peter Fraser & Mustafa Ozbilgin

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating...


Tourism and Hotel Development in China: From Political to Economic Success

by Kaye Sung Chon, Ray J Pine & Terry Lam *Deceased*

Examine the reasons for the rapid growth of China’s tourism industry

Tourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tourism industry...


Knowledge Management in Theory and Practice

by Kimiz Dalkir

As knowledge management becomes embedded within organizations it becomes more important for students to understand its principles and applications. In this textbook, Dr. Kimiz Dalkir provides a comprehensive...


Nine Practices of the Successful Security Leader: Research Report

by Bob Hayes & Kathleen Kotwica

  • Based on extensive interviews performed by the Security Executive Council with today's top security leaders
  • Summarizes the insights taken from these interviews into nine practical ideas
  • Provides actionable advice...


From One Winning Career to the Next: Transitioning Public Sector Leadership and Security Expertise to the Business Bottom Line

by J. David Quilter

  • Provides tips for all aspects of a career change, including narrowing the job search, preparing for an interview, presenting yourself in an interview, researching a company, and evaluating a position
  • Prepares...


Creating Contagious Commitment: Applying the Tipping Point to Organizational Change, eBook of 2nd Edition

by Andrea Shapiro & Patricia Zigarmi

Creating Contagious Commitment: Applying the Tipping Point to Organizational Change

Too often, necessary and technically appropriate change initiatives fall short of expected gains because leaders fail to involve...


Innovation Prowess: Leadership Strategies for Accelerating Growth

by George S. Day

A framework for achieving superior rates of organic growth

Achieving superior growth through innovation is a top strategic priority for all companies. Yet most management teams struggle to reach their firm’s...


Flex

by Jane Hyun, Audrey Lee & Audrey S. Lee

The workplace around the world is changing—growing increasingly multicultural, female, and younger. Experts often tell CEOs and managers what not to do, and corporate diversity programs can often appear to...


Competitive Solutions: The Strategist's Toolkit

by R. Preston McAfee

Competitive Solutions is an entertaining and wideranging introduction to successful business methods applied to a variety of real-world situations. Rejecting the one-size-fits-all premise that underlies so many...


Managing Systems Migrations and Upgrades: Demystifying the Technology Puzzle

by Charles Breakfield & Roxanne Burkey

Managing Systems Migrations and Upgrades is the perfect book for technology managers who want a rational guide to evaluating the business aspects of various possible technical solutions. Enterprises today are...


What Is Reputation Worth?: How to Protect and Enhance Value

by Garry Honey

Reputation, for a business or a brand, has a value. This is as much an emotional value as a financial one and yet few people have a clear sense of the implications. The term is most commonly used when a sudden...


Branding and Product Design: An Integrated Perspective

by Monika Hestad

Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design...


Naked Project Management: The Bare Facts

by Dennis Lock

Here is an introduction to project management from one of the best and most experienced writers. Project management depends largely on common sense and a logical, systematic approach. But it is necessary also...


The Leadership Moment: Nine True Stories of Triumph and Disaster and Their Lessons for Us All

by Michael Useem

Are you ready for the leadership moment?

Merck's Roy Vagelos commits millions of dollars to develop a drug needed only by people who can't afford it · Eugene Kranz struggles to bring the Apollo 13 astronauts...


Talent, Transformation, and the Triple Bottom Line: How Companies Can Leverage Human Resources to Achieve Sustainable Growth

by Andrew W. Savitz

HR Professional's guide to creating a strategically sustainable organization

Employees are central to creating sustainable organizations, yet they are left on the sidelines in most sustainability initiatives...


Mind the Gap: Creating your successful business strategy

by Susannah Schofield

Every business needs to accurately assess its own strengths and weaknesses against their competitors, direct or indirect, in order to create a winning strategy. Mind the Gap introduces the author's tried and...


Mindful Coaching: How Mindfulness can Transform Coaching Practice

by Liz Hall

Mindfulness is a way of paying attention to the present moment, helping us become more aware of our thoughts and feelings so that instead of being overwhelmed by them, we're better able to manage them. Mindful...