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Scientific Advertising

by De Clau C. Hopkins

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood....


Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get

by Bill Glazer

When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing...


Quick Steps To Direct Selling Success: Turn Your Relationships Into Money

by Gary Spirer

Discover how Jimmy Smith, a former butcher of 40 years earning $10,000 a year, transformed his life and now earns $15,000 a day and has a down line of 400,000 people growing at 400 plus people a day. In Jimmy's...


Heartselling: The Seven Magnets to Attract Customers

by Alexander Christiani

Heartselling is about selling from your heart and with your heart. It describes the paradigm shift from push marketing to pull marketing. Customers actively avoid pushy marketing and sales approaches and demand...


Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money

by Jay Levinson, Chris Forbes & Frank Adkins

The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by...


Networking Like a Pro: Turning Contacts Into Connections

by Ivan Misner, David Alexander & Brian Hilliard

Networking master and New York Times bestselling author Dr. Ivan Misner along with David Alexander, and Brian Hilliard teach entrepreneurs how to master the art of networking. Introducing an exclusive results-measuring...


Jim Rohn's 3 Philosophies for Network Marketing Success

by Chris Widener

Network marketing has never been easier, when you have the right mindset. If you apply yourself to these 3 direct selling ideas taught by Jim Rohn, developing a lucrative second stream of income is right around...


Getting Comfortable with Direct Selling

by Tom Hopkins

The most powerful desire of human beings is the desire to be comfortable. Other strong desires include security, achievement, recognition, money, and love but they all boil down to the fact that people want...


It's Your Move

by Josh Altman

A Wall Street Journal Bestseller

One of the stars of Bravo’s hit series Million Dollar Listing Los Angeles reveals his trade secrets, offering aspiring entrepreneurs and established professionals tips and insights...


Boost your company's profits:  A practical guide to smart marketing

by Samantha Reece

Do you want to create smart marketing strategies that will generate benefits and profits, beyond your wildest dreams? This step by step guide will help any savvy business owner to create their own strategy and...


Fire the Web Committee

by Michael Sr. Reynolds

When most organizations embark on the task of creating a new website, the first thing they do is put together a committee. Then, that committee gets together and tries to figure out all the ins and outs of a...


Thinking Beyond the Obvious: A Simple Concept that Drives Business Success

by Robert Mano

Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an...


Activate!: Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age

by Gal S. Borenstein

Fact: Studies show that companies that have better alignment on their digital strategy, achieve better financial performance and customer retention, than their peers. Yet, less than HALF of surveyed C-Suite...


Captivology

by Ben Parr

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work,...


Giovanni Pintori. The Stark Tension between Flair and Discretion.

by Massimiliano Musina

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive...


The Cmo's Social Media Handbook: A Step-By-Step Guide for Leading Marketing Teams in the Social Media World

by Peter Friedman

It's a terrific time to be a senior marketing leader-if you're prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO's Social Media Handbook,...


How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

by Anne Marie

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With...


The History of Marketing Science

by Russell S Winer & Scott A Neslin

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from...


Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

by Jeff Walker

The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into ""getting the doors...


The Ultimate Child Care Marketing Guide: Tactics, Tools, and Strategies for Success

by Kris Murray

Successful tools, exercises, and case studies to help early childhood programs stay at capacity.