Business & economics / Marketing

Best Selling

icon Subscribe to feed

Browse

New & Noteworthy

Best Selling

New Releases

 

Language

English (449)

French (120)

German (166)

Spanish (67)

Italian (92)

 

Category

Delete Marketing

 

In category

Research (45)

Direct (30)

Multilevel (19)

Telemarketing (7)

Industrial (3)

 

Protection

All (449)

DRM Free (36)

DRM (413)

More options

Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money

by Jay Levinson, Chris Forbes & Frank Adkins

The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by...


Networking Like a Pro: Turning Contacts Into Connections

by Ivan Misner, David Alexander & Brian Hilliard

Networking master and New York Times bestselling author Dr. Ivan Misner along with David Alexander, and Brian Hilliard teach entrepreneurs how to master the art of networking. Introducing an exclusive results-measuring...


Jim Rohn's 3 Philosophies for Network Marketing Success

by Chris Widener

Network marketing has never been easier, when you have the right mindset. If you apply yourself to these 3 direct selling ideas taught by Jim Rohn, developing a lucrative second stream of income is right around...


Getting Comfortable with Direct Selling

by Tom Hopkins

The most powerful desire of human beings is the desire to be comfortable. Other strong desires include security, achievement, recognition, money, and love but they all boil down to the fact that people want...


It's Your Move

by Josh Altman

A Wall Street Journal Bestseller

One of the stars of Bravo’s hit series Million Dollar Listing Los Angeles reveals his trade secrets, offering aspiring entrepreneurs and established professionals tips and insights...


Captivology

by Ben Parr

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work,...


Giovanni Pintori. The Stark Tension between Flair and Discretion.

by Massimiliano Musina

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive...


Born to Buy: The Commercialized Child and the New Consumer Cult

by Juliet B. Schor

Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising...


The Ultimate Child Care Marketing Guide: Tactics, Tools, and Strategies for Success

by Kris Murray

Successful tools, exercises, and case studies to help early childhood programs stay at capacity.


Life's a Pitch: Learn the Proven Formula That has Sold Over $1 BILLION in Products

by Bob Circosta

Selling is pretty much what Bob Circosta has been doing for the last three decades. Not only was he TV's ORIGINAL Home Shopping host, but he also helped create the multi-billion dollar TV home shopping industry--from...


The Marketing Plan Handbook

by Michael Spadaccini

Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that...


A Social Strategy: How We Profit from Social Media

by Mikolaj Jan Piskorski

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically...


Managing with Dual Strategies

by Derek F. Abell

Rarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic...


Everything to know... Business is digital

by Emmanuel Fraysse, Martin Pasquier, Fahim Benchouk & Alexandre Michelin

Digitization as a sustainable advantage in a connected world

We live in dynamic and turbulent times. Digital is everywhere and no sector has been spared – the market

of cultural goods, media as well as industry...


Working the Crowd: Social media marketing for business

by Eileen Brown

Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy...


From Small to Social in 30 Days for Business Owners & Managers: Establish Your Social Media Program One Day At A Time

by Cassandra Fenyk

If you are a business owner or manager of a business, you have seen a lot of technological changes in the way business processes are implemented. Marketing has not been immune to these changes; especially in...


The Power of Co-Creation

by Venkat Ramaswamy & Francis J. Gouillart

Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks...


Conflict And The Web Of Group Affiliations

by George Simmel

Two major essays on the dynamics of social organization by the great German philosopher and social theorist Georg Simmel.


What Women Want

by Paco Underhill

The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly."...


Diffusion of Innovations, 4th Edition

by Everett M. Rogers

Since the first edition of this landmark book was published in 1962,

Everett Rogers's name has become "virtually synonymous with the study

of diffusion of innovations," according to Choice. The second and

third...