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Selling Your Home in 45 Days or Less: A Guaranteed Guide to a Quick Sale in Any Market

by Chuck Adkins

This book lays out a specific path for a buyer to properly prepare and implement a plan to get their home under contract in 45 days or less. This plan features tips and ideas to put the home in top condition,...


The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business

by Peggy Anne Salz & Jennifer Moranz

Expert advice on how to succeed in the mobile market!

Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how...


The Definitive Guide to Effective Innovation (Collection)

by Tony Davila, Marc Epstein & Robert Shelton

A brand new collection of state-of-the-art guides to business innovation and transformation

 

4 authoritative books help you infuse innovation throughout everything your business does: not just once,...


Marketing and experiential consumption

by Claire Roederer

 Dimensions of experience as a key to successful experiential strategies

First discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals’ reactions...


Branding Strategies for Success (Collection)

by Larry Light;Joan Kiddon;Brian D. Till;Do

3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them!

 

In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain...


How to Make Money with Email Marketing

by Robert Scott Corbett

Why you need to do serious email marketing--plus practical tips and steps for getting powerful business results from email, fast!

Press ""send,"" make money. Is it really that easy? Before I show you how to...


How to Make Money Marketing Your Business on YouTube

by Jamie Turner

Discover powerful, proven ways to use YouTube to attract new clients and customers!

You've probably watched video on YouTube or other user-generated video sites such as HowCast, Flickr, or DailyMotion. But did...


Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing

by Danny Brown & Sam Fiorella

Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition!

 

Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media...


Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

by Chuck Hemann & Ken Burbary

Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now!

 

Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why!...


Marketing channel strategy for consumer goods

by Sandra Burgemeister

This report is initiated to discuss the various marketing channel strategies for consumer goods. The generic term goods refers to products as well as services. The paper is divided into part A and part B. Part...


The Routledge Companion to Digital Consumption

by Russell W. Belk & Rosa Llamas

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound,...


Guerrilla Marketing Field Guide: 30 Powerful Battle Maneuvers for Non-Stop Momentum and Results

by Jay Levinson & Jeannie Levinson

Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ.

The Father of Guerrilla Marketing, Jay Conrad...


Marketing for Dummies

by Alexander Hiam

Covers everything from essential marketing principles and techniques to the latest methods and trends

Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a...


Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself

by Erik Deckers

Use Social Media to Build a Great Personal Brand–and a Great Career!

 

Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal...


Three Threats to Brand Relevance: Strategies That Work

by David A. Aaker

"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David Aaker...


Converge: Transforming Business at the Intersection of Marketing and Technology

by Bob Lord & Ray Velez

The leaders of Razorfish share their strategies for merging marketing and IT

To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains...


The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

by Dan Zarrella

Scientific marketing research delivers proven marketing tactics and tips

The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing,...


Social Location Marketing: Outshining Your Competitors on

by Simon Salt

This is the eBook version of the printed book.

The first book on social location marketing: how to build communities of customer advocates to promote any service, product, or venue

 

Focused coverage of social...


Sams Teach Yourself Google AdWords in 10 Minutes, 1/e

by Bud E. Smith

This is the eBook version of the printed book.

 

A clear, super quick, easy-to-understand guide for new Google AdWords users

 

  • Fast access to instructions for every common task, plus reliable, concise answers...

  • The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life

    by Maribeth Kuzmeski

    Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals

    In today's commoditized marketplace, no matter what product or service you sell, there's probably...