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Crossing the Chasm, 3rd Edition

by Geoffrey A. Moore

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the...


Absolute Value

by Itamar Simonson & Emanuel Rosen

Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix—for thinking about consumer decision making, which should help...


The Engaged Customer

by Hans Peter Brondmo

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged"...


Generation Ageless

by Ann Clurman, Ann S. Clurman & J. Walker Smith

Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby Boomers

Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age...


The Chasm Companion

by Paul Wiefels

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado,...


Wally Olins on Brand

by Wally Olins

"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Said Business School, Oxford

Brands are a cultural phenomenon of our time....


Often Wrong, Never in Doubt

by Donny Deutsch & Peter Knobler

It's not a question. It is a philosophy to live by. It's Donny Deutsch's motto. And it is the secret possessed by every person with the right stuff—the one-in-a-hundred who gets to the top of their team, their...


Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics

by Mary-Lou Galician

Leading experts present cutting-edge ideas and current research on product placement!

The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is...


Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Succe

by Mike Schultz, John E. Doerr & Lee Frederikson

A proven approach to revenue-generating marketing and client development

Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional...


60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals

by Idris Mootee

Praise for 60-Minute Brand Strategist

"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world."

—Angela Ahrendts, CEO, Burberry

"Idris...


Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

by Ian Brace

Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded,...


Cold Calling Techniques: That Really Work

by Stephan Schiffman

Follow the advice of Stephan Schiffman—America's #1 Corproate Sales Trainer—and take your career to the next level. This special anniversary edition of his perennial bestseller, Cold Calling Techniques (That...


Strategic Marketing: An Introduction

by Tony Proctor

Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on its organization before it can formulate a marketing plan....


Punk Marketing

by Mark Simmons & Richard Laermer

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations...


Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work

by Eric Baron

Sales teams have the potential to do great work.

Most sales teams do not devote enough energy to meeting dynamics and process awareness.  The skills related to this are critical components of effective teamwork,...


What's the Future of Business: Changing the Way Businesses Create Experiences

by Brian Solis

"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation."...


Lessons from the Hanoi Hilton: Six Characteristics of High Performance Teams

by Peter Fretwell, Taylor B. Kiland & Jack London

Why were the American POWs imprisoned at the “Hanoi Hilton” so resilient in captivity and so successful in their subsequent careers? This book presents six principles practiced within the POW organizational...


Blogging by Million, Earn by Millions

by Laura Maya

Many subjects relevant to life and living are not taught in school. One of them is â??How to Get Rich'.

When you work for someone else, your salary is determined by that person; a portion of that salary will...


Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

by David Newman

Kick your business into high gear with this fast, fun, pull-no-punches guide.


Standing Out with Seo: Expert Advice from Melanie Mitchell (Collection)

by Melanie Mitchell

A brand new collection of practical, up-to-the-minute SEO advice from one of the world’s leading experts, now in a convenient e-format, at a great price!

 

4 authoritative books teach you everything...