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Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying...
PRAISE FOR It's Not Where You Start, It's Where You Finish!
"Along her journey, [Hennessy-Ortega] has inspired, motivated, and encouraged thousands of women to believe they too can turn their dreams and goals...
The new edition of the bestselling business development guide
Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide...
Discover the secrets of written persuasion!
"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then...
Drive Web traffic and take your business into the future
In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue....
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition...
If You Understand Brain Basics, You'll Sell More
As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances...
The tools you need to identify, obtain, record, and analyze data
Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most...
The Father of Guerrilla Marketing, Jay Conrad Levinson, and marketing master Al Lautenslager equip you with a winning 30-day plan to revolutionize your marketing without depleting your budget. Armed with a daily...
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And...
Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine...
Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media...
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.
Innovative Pricing Strategies that Improve Profitability, Attract New...
Promote your product using the most visceral form of social media-online video
Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase),...
From one of the leading experts in viral and social marketing-market your business effectively to today's customers
For generations, marketing has been hypocritical. We've been taught to market to others in ways...
Expert guidance on information management for optimum customer intelligence processes
Providing essential guidance for information management, this book helps you understand the basics of information management,...
Reach new and diverse customer groups and expand your market share
The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like...
In an online and social media world, measurement is the key to success
If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can...
Your customers are going to give you three seconds to make the sale.
Do you know what to say in those three seconds?
The marketing methods of the past are losing effectiveness as consumers are getting smarter...
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