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The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

by Daymond John & Daniel Paisner

Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box...


The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by Al Ries & Jack Trout

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.


Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business On LinkedIn

by Neal Schaffer

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies...


What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

by Robert Mcmath

Those ignorant of the mistakes of the past are bound to lose a lot of money.  That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed...


The Third Screen, New Edition: The Ultimate Guide to Mobile Marketing

by Chuck Martin

Completely revised and updated, this award-winning book by bestselling author Chuck Martin is the essential handbook to mobile marketing strategies.


Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)

by Henri Baudet & Henk van der Meulen

These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption.

The introductory chapter...


Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide

by Gordon R. Foxall

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical...


Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics

by Barrie Gunter & Adrian Furnham

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics....


Capitalism and the Consumer (RLE Consumer Behaviour)

by Fred Henderson

Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part...


Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution,

by Monique Reece

In this book, one of the world’s leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-to-finish...


The Power of Creative Selling

by Earl Prevette

Creative selling is both a science and an art. The science teaches you what to do, and the art teaches you how to do it. Creative selling is the ability and art of increasing the satisfaction of the prospect...


Quick Steps To Direct Selling Success: Turn Your Relationships Into Money

by Gary Spirer

Discover how Jimmy Smith, a former butcher of 40 years earning $10,000 a year, transformed his life and now earns $15,000 a day and has a down line of 400,000 people growing at 400 plus people a day. In Jimmy's...


Heartselling: The Seven Magnets to Attract Customers

by Alexander Christiani

Heartselling is about selling from your heart and with your heart. It describes the paradigm shift from push marketing to pull marketing. Customers actively avoid pushy marketing and sales approaches and demand...


The Reinvention  of Marketing

by Deborah Malone

The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry...


The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking

by Maria Azua

Harness the Power of Social Networking to Promote Innovation and Drive Growth 

  • A treasure trove of strategic and tactical insights for the business leader
  • Provides relevant experience from a host of powerful...


Guerrilla Marketing in 30 Days

by Jay Levinson

The Father of Guerrilla Marketing, Jay Conrad Levinson, and marketing master Al Lautenslager equip you with a winning 30-day plan to revolutionize your marketing without depleting your budget. Armed with a daily...


Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing

by Jay Levinson & Mitch Meyerson

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And...


Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

by Jay Levinson

Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine...


Success Secrets of the Social Media Marketing Superstars

by Mitch Meyerson

Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media...


Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money

by Jay Levinson & Chris Forbes

The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by...