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Connected Marketing

by Justin Kirby & Paul Marsden

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected...


Emotion and Reason in Consumer Behavior

by Arjun Chaudhuri

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals...


Marketing Graffiti

by Michael Saren

Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active...


Museum Marketing

by Ruth Rentschler & Anne-Marie Hede

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and...


Strategic Integrated Marketing Communications

by Larry Percy

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to...


Strategic Marketing: Planning and Control

by Graeme Drummond, John Ensor & Ruth Ashford

Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based...


Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have

by Dimitri Maex & Paul B. Brown

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more?

Well now you can. And the best part is that...


Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits

by Jay Conrad, President Levinson

The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent.

Levinson, the authority on big-business marketing on...


Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network

by Jess Loren & Edward Swiderski

The complete guide to profiting from Pinterest!

Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today,...


Illustration 101 - Streetwise Tactics for Surviving as a Freelance Illustrator

by Max Scratchmann

Do you yearn to illustrate? Do you dream of being the star of the commercial art world? Then this is the book for you! In this fun-to-read manual you will quickly learn how to land Dream Commissions and wow...


The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

by Lon Safko

Turbocharge your marketing efforts with the powerful FUSE! strategy

The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them...


Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

by Jay Conrad, President Levinson

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of...


Marketing Research with SAS Enterprise Guide

by Kristof Coussement, Nathalie Demoulin & Karine Charry

Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Using 236 screen shots and based on a step-by-step approach and real managerial situations,...


The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers

by MaryLee Sachs

Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making...


Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

by David Wesley & Gloria Barczak

Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how and why, in the search for the holy grail of high definition...


Marketing and Multicultural Diversity

by C.P. Rao

As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for...


Healthcare Relationship Marketing: Strategy, Design and Measurement

by Ira J. Haimowitz

This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and...


Premium by Design: How to Understand, Design and Market High End Products

by Marco Bevolo, Alex Gofman & Howard Moskowitz

Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes,...


Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business

by Günter Umbach

Successfully Marketing Clinical Trials Results is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. The book offers you...


Memorable Customer Experiences: A Research Anthology

by Adam Lindgreen, Joëlle Vanhamme & Michael B. Beverland

"Experiential marketing changes everything!" claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential...