Business & economics / Marketing

The Complete Idiot's Guide to Facebook Marketing

by John Wayne Zimmerman & Damon Brown

• Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals

Marketing Demystified

by Donna Anselmo

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising,...

How to Use Social Media Monitoring Tools

by Jamie Turner

It's no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social...

Thumbonomics

by Heather Lutze

Join the conversation ... People are talking about your company online ... Do you know what they are saying? You should.

If you are a CEO, Business Owner or Marketer, would you like to: get ahead of your competitors;...

Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

by Alex Simonson & Bernd H. Schmitt

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their...

Simplicity Marketing: End Brand Complexity, Clutter, and Confusion

by Steven M. Cristol & Peter Sealey

For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In...

Mommy, Where Do Customers Come From?

by Larry Bailin

Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your business type or size? Mommy, Where Do Customers Come From? covers...

Structures for Strategy

by Allen H Munro

...marketing decisions have long term consequences both positive and negative and must be deployed with diligence. The Structures for Strategy Marketing Plan is a strategy-crafting tool ideal for market management...

The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing

by Emanuel Rosen

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world

With two-thirds new material and scores of current examples from today’s most...

Ethics in Marketing

by Patrick E. Murphy, Gene R. Laczniak & Andrea Prothero

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's...

Pioneers in Marketing

by D.G. Brian Jones

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role...

Web Applications: How to Effectively Use Apps in Your Marketing

by Michael Tasner

This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats....

Open-Source Code: How to Find and Use Others' Hard Work for Maximum Impact

by Michael Tasner

This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats....

Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

by Mike Proulx & Stacey Shepatin

The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created...

All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World

by John Quelch & Katherine Jocz

Why businesses should never underestimate the power of place.

Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's...

Advanced Sales Management Handbook and Cases

by Linda M Orr

Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant will fill the need in the market for a solid case work, role play, and activity book. It has been written by sales teaching professionals...

The Art of Persuasion

by Bob Burg

 What if you could get what you want...when you want it...and from whomever has it? The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After...

Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

by Jeanne Hopkins & Jamie Turner

Set-up, run, and measure successful mobile media marketing campaigns

Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book...

Music, Movies, Meanings, and Markets

by Morris Holbrook

Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular.? The book examines other work on music...

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post

No brand is immune to crisis.

WILL YOU BE READY?

"A brand isn't just what you say-it's what you do. Post understands that and fearlessly shines a light on what actions can make a difference."

-Seth Godin, author...