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Competitive Intelligence: Gathering, Analysing and Putting It to Work

by Christopher Murphy

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence...


CIM Coursebook Assessing the Marketing Environment

by Diana Luck

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


CIM Coursebook Marketing Information and Research

by Matthew Housden

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


CIM Coursebook Marketing Essentials

by Jim Blythe

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


Business Success Through Service Excellence

by Moira Clark & Susan Baker

The text is aimed at CEOs and all executive management, however the scope of the material will engage the entire organization. The authors identify the key ingredients of service excellence and show how leading...


CIM Revision Cards: Marketing Management in Practice 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards: Marketing Research and Information 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


Destination Branding

by Nigel Morgan, Annette Pritchard & Roger Pride

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate...


Making Marketing Happen

by Brian Smith

'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds...


Marketing Wireless Products

by Sarah-Jayne Gratton & Dean A. Gratton

Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer....


CIM Revision Cards Strategic Marketing Decisions

by Karen Beamish

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Coursebook 08/09 Managing Marketing Performance

by Helen Meek, Richard Meek & Roger Palmer

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


Strategic Marketing Management

by Richard M.S. M. S. Wilson & Colin Gilligan

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:

* Where...


Strategic Performance Management

by Bernard Marr & Dina Gray

This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management...


The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave

by James Amos & BJ Emerson

Create growth via social media-powered customer loyalty strategies

Tasti D-Lite has put itself on the map through its innovative merging of loyalty programs and social media. In The Tasti-D-lite Way, the brand's...


Instant Marketing for Almost Free

by Susan Benjamin

Without a doubt, developing high-impact marketing is one of the toughest challenges for small and medium businesses. The world of marketing is in the midst of a revolution, generating great new opportunities...


Stephan Schiffman's Telesales

by Stephan Schiffman

By providing one concise, easy-to-read chapter for each daily coffee break, Stephan Schiffman's Telesales, Second Edition has the power to transform your career and help you post noticeable increases in your...


How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business

by Jamie Turner & Dr. Reshma Shah

This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both...


Event marketing

by Diego Rinallo

In the last few years, events have come to prominence as an important marketing communication tool. This book aims to provide conceptual models and instruments to manage effectively events to achieve communication...


Relationship Marketing in Sports

by Andre Buhler & Gerd Nufer

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success....