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How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business

by Jamie Turner & Dr. Reshma Shah

This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both...


Event marketing

by Diego Rinallo

In the last few years, events have come to prominence as an important marketing communication tool. This book aims to provide conceptual models and instruments to manage effectively events to achieve communication...


Relationship Marketing in Sports

by Andre Buhler & Gerd Nufer

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success....


Advanced Theory and Practice in Sport Marketing

by Eric Schwarz & Jason Hunter

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory...


Handbook of Crm

by Adrian Payne

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts...


Mobile Marketing

by Alex Michael & Ben Salter

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration...


Wordcraft: The Art of Turning Little Words into Big Business

by Alex Frankel

"Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one (e-business) is...


Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible

by David A. LaBonte

"Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."

Michael Purcell, Senior Vice President, Product Development, Global Cash...


Trading in the Global Currency Markets, 3rd Edition

by Cornelius Luca

Completely updated third edition-insights into the lucrative foreign exchange markets for both beginner and expert traders.

A renowned authority on international investing brings the complex machinations of...


Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

by Adam Morgan

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded

The second edition of the international bestseller, now revised and updated for 2009, just in...


The Anatomy of Buzz: How to Create Word of Mouth Marketing

by Emanuel Rosen

A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights.

What turns a "sleeper"...


The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches

by Jay Nagdeman

The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking...


Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers

by Bob Hutchins & Greg Stielstra

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired,...


Bang!: Getting Your Message Heard in a Noisy World

by Linda Kaplan Thaler & Robin Koval

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.

Linda Kaplan Thaler, the CEO and Chief...


Kellogg on Advertising and Media

by Bobby J. J. Calder & Philip Kotler

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest...


Marketing Through Search Optimization

by Alex Michael & Ben Salter

Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search...


The Marketing Book

by Michael Baker & Susan Hart

The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice.

Taking into account the emergence of new subjects and...


Film Marketing

by Finola Kerrigan

Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream)...


CIM Coursebook 05/06 Marketing Communications

by Chris Fill

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


CIM Coursebook 05/06 Marketing Management in Practice

by John Williams

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...