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Trading in the Global Currency Markets, 3rd Edition

by Cornelius Luca

Completely updated third edition-insights into the lucrative foreign exchange markets for both beginner and expert traders.

A renowned authority on international investing brings the complex machinations of...


Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

by Adam Morgan

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded

The second edition of the international bestseller, now revised and updated for 2009, just in...


The Anatomy of Buzz: How to Create Word of Mouth Marketing

by Emanuel Rosen

A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights.

What turns a "sleeper"...


The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches

by Jay Nagdeman

The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking...


Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers

by Bob Hutchins & Greg Stielstra

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired,...


Bang!: Getting Your Message Heard in a Noisy World

by Linda Kaplan Thaler & Robin Koval

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.

Linda Kaplan Thaler, the CEO and Chief...


Kellogg on Advertising and Media

by Bobby J. J. Calder & Philip Kotler

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest...


Marketing Through Search Optimization

by Alex Michael & Ben Salter

Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search...


The Marketing Book

by Michael Baker & Susan Hart

The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice.

Taking into account the emergence of new subjects and...


Film Marketing

by Finola Kerrigan

Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream)...


Internet Marketing: A Practical Approach

by Alan Charlesworth

Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical...


CIM Coursebook 05/06 Marketing Communications

by Chris Fill

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


CIM Coursebook 05/06 Marketing Management in Practice

by John Williams

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


CIM Coursebook 06/07 Strategic Marketing Decisions

by Isobel Doole & Robin Lowe

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to...


CIM Coursebook 06/07 Strategic Marketing in Practice

by Ashok Ranchhod & Ebi Marandi

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to...


CIM Coursebook 07/08 Marketing Research and Information

by Matthew Housden

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


CIM Revision Cards Marketing Communications

by Gill Wood

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Coursebook 07/08 Analysis and Evaluation

by Wendy Lomax

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


Critical Marketing

by Pauline Maclaran & Michael Saren

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This...


Creative Arts Marketing

by Elizabeth Hill, Terry O'Sullivan & Catherine O'Sullivan

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-

* Current knowledge and best practice about...