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Total E-mail Marketing

by Dave Chaffey

E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula,...


The Consumer Mind: Brand Perception and the Implications for Marketers

by Pepe Martinez

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading...


The Conversation Company: Boost Your Business Through Culture, People and Social Media

by Steven Van Belleghem

The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives.


A Quick Start Guide to Podcasting: Create Your Own Audio and Visual Material for iPods, Blackberries, Mobile Phones and Websites

by Mark Harnett

The Quick-Start Guide to Podcasting will help you understand the practical tasks that need to be completed in order to create easily downloable audio and visual material for the web.


Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

by Jonah Sachs

Does your brand tell a story?

In Winning the Story Wars, globally recognized storyteller, designer and entrepreneur Jonah Sachs argues that only those brands that tell values-driven stories through the right...


The Intention Economy: When Customers Take Charge

by Doc Searls

Caveat venditor—let the seller beware

While marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with...


About Face: The Secrets of Emotionally Effective Advertising

by Dan Hill

About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential...


The Marketing Mavens

by Noel Capon

The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is...


Get Up to Speed with Online Marketing: : How to Use Websites, Blogs, Social Networking and Much More

by Jon Reed

This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all...


Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era

by Gini Dietrich & Geoff Livingston

Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad...


The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers

by Traci Browne

Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that matters...


App Store Fame and Fortune With Public Relations

by Dave Struzzi

The success of app stores has put dollar signs in the eyes of many app developers.

Aside from the potential payoff in terms of app sales, high profile acquisitions of app developers continue to make headlines....


A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

by Andrea Phillips

The First How-To Strategy Guide to Transmedia Storytelling

"Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance,...


The CIM Student's Practice and Revision Book

by Anthony Annakin Annakin Smith, Paul Dixon & Andrew Sherratt

Supplementing the CIM Workbook series, this Exam Practice Kit has a bank of additional questions to help you focus on applying your knowledge to passing the exam. It is ideal for independent study or tutored...


CIM Coursebook 08/09 Marketing Research and Information

by Matthew Housden

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


CIM Coursebook 08/09 Assessing the Marketing Environment

by Diana Luck

BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding...


CIM Coursebook 08/09 Marketing for Stakeholders

by Neil Botten, Julia McColl & David Harris

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


Media Strategies for Marketing Places in Crisis

by Eli Avraham & Eran Ketter

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever....


On Becoming a Consumer

by James McNeal

The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind...


CIM Coursebook 08/09 Marketing Management in Practice

by Tony Curtis & John Williams

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...