Business & economics / Marketing

...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

by Maribeth Kuzmeski

Combine social media with traditional marketing techniques for breakthrough results!

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach...

The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)

by Erika Napoletano

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true....

Waking the Giant

by Peter Steidl

Brand maturity is not inevitable.

Waking the Giant challenges current thinking and practice when it comes to achieving growth with mature brands.

This book convincingly demonstrates that the challenge of revitalising...

Waking the Giant

by Peter Steidl

Brand maturity is not inevitable.

Waking the Giant challenges current thinking and practice when it comes to achieving growth with mature brands.

This book convincingly demonstrates that the challenge of revitalising...

Waking the Giant: Revitalising the Mature Brand

by Peter Steidl

Brand maturity is not inevitable.

Waking the Giant challenges current thinking and practice when it comes to achieving growth with mature brands.

This book convincingly demonstrates that the challenge of revitalising...

The Complete Idiot's Guide to Stik

by Michael Miller

• Covers Facebook's new application that enables consumers to obtain recommendations for professional services
• Both a user and strategy guide
• Author is a well-respected computer book expert and writer

The Complete Idiot's Guide to Facebook Marketing

by John Wayne Zimmerman & Damon Brown

• Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals

Marketing Demystified

by Donna Anselmo

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising,...

How to Use Social Media Monitoring Tools

by Jamie Turner

It's no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social...

How to Make Money with Social Media Optimization

by Robert Scott Corbett

Master ""SMO"": the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits.

The steep growth of online social networking sites like...

Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences

by Nathan Shedroff & Darrel Rhea

This is the eBook version of the printed book. “We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to...

Thumbonomics

by Heather Lutze

Join the conversation ... People are talking about your company online ... Do you know what they are saying? You should.

If you are a CEO, Business Owner or Marketer, would you like to: get ahead of your competitors;...

Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

by Alex Simonson & Bernd H. Schmitt

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their...

Simplicity Marketing: End Brand Complexity, Clutter, and Confusion

by Steven M. Cristol & Peter Sealey

For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In...

Mommy, Where Do Customers Come From?

by Larry Bailin

Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your business type or size? Mommy, Where Do Customers Come From? covers...

Structures for Strategy

by Allen H Munro

...marketing decisions have long term consequences both positive and negative and must be deployed with diligence. The Structures for Strategy Marketing Plan is a strategy-crafting tool ideal for market management...

The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing

by Emanuel Rosen

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world

With two-thirds new material and scores of current examples from today’s most...

Ethics in Marketing

by Patrick E. Murphy, Gene R. Laczniak & Andrea Prothero

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's...

Pioneers in Marketing

by D.G. Brian Jones

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role...

Web Applications: How to Effectively Use Apps in Your Marketing

by Michael Tasner

This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats....