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CIM Coursebook 03/04 Marketing Management in Practice

by Tony Curtis

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...


Internal Marketing: Directions for Management

by Barbara Lewis & Richard Varey

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing....


Exhibit Like an Expert

by Susan Ratliff

In one year more than 150 million people will spend 125 billion dollars at 12,000 tradeshows and 2,500 consumer shows and craft fairs across the country. Tap into the lucrative marketplace and generate huge...


CIM Revision Cards: Delivering Customer Value

by Ray Donnelly

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Coursebook 05/06 Marketing Research and Information

by Matthew Housden

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


CIM Coursebook 07/08 Strategic Marketing in Practice

by Ashok Ranchhod & Ebi Marandi

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


Marketing Calculator: Measuring and Managing Return on Marketing Investment

by Guy R. Powell

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve...


The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

by Frank Rose

"A broad and deep look at how electronic media are changing storytelling . . . . Completely fascinating." —Booklist, starred review Not long ago we were spectators, passive consumers of mass media. Now, on...


Marketing Briefs: A Revision and Study Guide

by Sally Dibb & Lyndon Simkin

Complementing Dibb and Simkin's established reputation in their field, this text presents a punchy overview of the leading 50 themes of marketing, each concisely summarized for revision purposes or quick-learning....


Cultivating Common Ground

by Daniel Hanson

Caring is a nitty-gritty process. Cultivating Common Ground teaches us how to care at work with real life experiences, rather than through conceptual thinking alone. Caring relationships to our work and each...


CIM Coursebook Marketing for Stakeholders

by Michelle Gledhill

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


CIM Coursebook 05/06 Marketing Planning

by Karen Beamish

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


CIM Coursebook 06/07 Marketing Communications

by Chris Fill & Graham Hughes

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...


CIM Coursebook Marketing Fundamentals 07/08

by Frank Withey & Geoff Lancaster

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


CIM Revision Cards Marketing Planning

by Karen Beamish

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


Connected Marketing

by Justin Kirby & Paul Marsden

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected...


Emotion and Reason in Consumer Behavior

by Arjun Chaudhuri

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals...


Marketing Graffiti

by Michael Saren

Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active...


Museum Marketing

by Ruth Rentschler & Anne-Marie Hede

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and...


Strategic Integrated Marketing Communications

by Larry Percy

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to...