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The Rules of Attraction: Fourteen Practical Rules to Help Get the Right Clients, Talent and Resources to Come to You!

by Mark Deo

Deo assembles 14 precepts which allow marketers to put into practice a new philosophy toward attracting clients, winning team cooperation, and building network business affiliates.


Rethinking Public Relations: PR Propaganda and Democracy

by Kevin Moloney

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective...


Crafting the Customer Experience for People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand

by Kelly McDonald

Deliver a better business experience, for every kind of customer

A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers'...


Guerrilla Facebook Marketing: 25 Target Specific Weapons to Boost your Social Media Marketing

by Jay Conrad Levinson & Kelvin Lim

Facebook. The leading social media tool of our time. Guerrilla Marketing. Closing the communication gap in effective and innovative ways. Many businesses are desirous of running a successful Facebook marketing...


The Better Mousetrap: Brand Invention in a Media Democracy

by Simon Pont

Advertising can be great. Great advertising, that is. Brands can live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands - the...


Advanced Theory and Practice in Sport Marketing

by Eric C. Schwarz, Jason D. Hunter & Alan LaFleur

Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice...


Pinterest Power:  Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

by Jason Miles & Karen Lacey

Start Marketing NOW on the World's Fastest-Growing Website!

You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform....


Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce

by Micah Solomon

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer.


Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

by Laurence VINCENT

To create an exceptional brand experience, remember that sometimes less is more.


Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

by Philip Kotler, David Hessekiel & Nancy Lee

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to...


Infographics: The Power of Visual Storytelling

by Jason Lankow, Josh Ritchie & Ross Crooks

Transform your marketing efforts through the power of visual content

In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual...


Learning from Winners: How the Arf Ogilvy Award Winners Use Market Research to Create Advertising Success

by Raymond Pettit

First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.


Visual Marketing: From Attention to Action

by Michel Wedel & Rik Pieters

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing...


CIM Coursebook 03/04 Marketing Planning

by Karen Beamish

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...


CIM Coursebook 03/04 Strategic Marketing Management

by Helen Meek & Richard Meek

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...


CIM Coursebook 03/04 Marketing in Practice

by Mike Hyde

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...


CIM Coursebook 03/04 Marketing Environment

by Mike Oldroyd

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...


Data Insights: New Ways to Visualize and Make Sense of Data

by Hunter Whitney

  • Demonstrates, with a variety of case studies, how visualizations can foster a clearer and more comprehensive understanding of data
  • Answers the question, "How can data visualization help me?" with discussions...

The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.

by Dan S. Kennedy

More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any...