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Principles of Retailing

by Suzanne Fernie, a Fernie & Christopher Moore

Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:

* The changing retail environment

* Managing change in the retail sector

* Understanding...


Relationship Marketing

by Helen Peck, Martin Christopher & Moira Clark

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside 'Relationship Marketing: bringing quality, customer service...


Relationship Marketing

by Martin Christopher, Adrian Payne & David Ballantyne

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable...


Sales Management

by Chris Noonan

Sales Management is a complete and practical handbook for all involved in the field of selling. It is an essential source book, a complete sales management course and a consultant's detailed plan in one volume....


The Marketing Manual

by Michael Baker

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.

The Marketing...


The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

by Roman Hiebing & Scott Cooper

The planning guide marketers have relied on for two decades-updated and expanded

For more than 20 years, The Successful Marketing Plan has been the marketing professionals' go-to guide for creating plans that...


Spanning Silos: The New CMO Imperative

by David A. Aaker

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage...


Buying In: The Secret Dialogue Between What We Buy and Who We Are

by Rob Walker

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice...


Shopping for Identity: The Marketing of Ethnicity

by Marilyn Halter

In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods...


How to Succeed in Business

by Victor Green

In this book, I will show you how, good basic business principles, should be applied and followed. It is written for both Men and Women who are already in business, those starting a business, Entrepreneurs ready...


Real Estate 3.0: Using the Internet to Sell Your Home and Stop Paying Commissions to an Obsolete Agent

by James Joseph

This book has been written to educate real estate owners and sellers how the marketing of their property by the real estate sales community has changed to their detriment and to show them that is a solution...


Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

by Pete Blackshaw

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards,...


Walmart: Key Insights and Practical Lessons from the World's Largest Retailer

by Bryan Roberts & Natalie Berg

Walmart examines the world's largest retailer, detailing both its successes and failures and the implications for other retailers, suppliers and customers. Key themes include: multichannel, private label, marketing,...


Customer Centricity: Focus on the Right Customers for Strategic Advantage

by Peter Fader

Not all customers are created equal.

Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and...


Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

by Nicholas Ind, Clare Fuller & Charles Trevail

Brand Together highlights the potential in co-creation to use customer and client input and feedback to develop and encourage buyer engagement, with a view to building sales, developing brand strategy and retaining...


Social Media in Business: Succeeding in the new Internet Revolution

by Steve Nicholls

Social Media in Business provides an overview of the opportunities social media offers to a business and a concrete plan to help managers and decision-makers, effectively, integrate social media platforms into...


The Complete Idiot's Guide to Twitter Marketing

by Brett Petersel & Esther Schindler

  • Blends an understanding of Twitter's powerful tools with marketing savvy
  • Covers new features such as the increasing importance of search engine optimization


The Loyalty Leap: Turning Customer Information into Customer Intimacy

by Bryan Pearson

Collecting data is easy for marketers. Figuring out what to do with it is hard.

Technology has made it almost routine for com­panies to know exactly when, where, and how their customers shop, both online and...


Unleash the Power of Paid Search

by Melanie Mitchell

Paid search has grown and changed dramatically since it first exploded onto the marketing scene in 1997. Paid search is more complex now – but it offers businesses far more profit opportunities than ever before....


Google AdSense Quick Guide: Mastering the New Google AdSense Interface

by Michael Miller

With the new version of AdSense, Google has changed virtually everything about the interface and added some new features. The navigation structure has been completely overhauled, as have the available types...