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Gabay's Copywriters' Compendium

by Jonathan Gabay

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand,...


Managing Marketing

by Roger Palmer, Juanita Cockton & Graham Cooper

The newly qualified manager may well be equipped with the skills of the "What" of marketing and management, but not know the "How." The practicing marketer is well served with guides on strategy, mainly of the...


Search Marketing Strategies

by James Colborn

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the...


MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)

by Steven Stralser

The same critical information top business schools teach

Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect,...


Social Marketing Superstars: Social Media Mystery to Mastery in 30 Days

by Cydney O'Sullivan

The internet changed the landscape for business with a boom and opened up a global marketplace like nothing before. The pace of change has been building with exponential momentum, the impact has hit, and the...


Market-Led Strategic Change

by Nigel Piercy

The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including:

* corporate social responsibility

* marketing...


The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset

by Bill Lee

Your firm is great at bringing in new customers. But what do you do with them once you have them? Try to upsell more products and services? Or do you have a strategy for extracting a different kind of value...


Customer Relationship Management

by Simon Knox, Adrian Payne & Lynette Ryals

Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression...


Creating Powerful Brands

by Leslie de de Chernatony

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this...


From Brand Vision to Brand Evaluation

by Leslie de de Chernatony

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works....


CIM Coursebook 04/05 Strategic Marketing in Practice

by Ashok Ranchhod

Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


CIM Coursebook 07/08 Managing Marketing Performance

by Helen Meek, Richard Meek & Roger Palmer

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


CIM Coursebook 07/08 Marketing Management in Practice

by John Williams & Tony Curtis

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


Marketing Financial Services

by Mike Wright, Trevor Watkins & Christine Ennew

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several...


Marketing in Japan

by Ian Melville

'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market.

If you are already operating any kind of business venture either in Japan or with Japan, or if you hope...


Research Methods in Management

by Geoff Lancaster

Written specifically for the Research Methods aspect of an MBA course, Research Methods in Management is the ideal companion for those needing guidance on carrying out a research project.

The author offers a...


Strategic Marketing Planning

by Colin Gilligan & Richard M.S. M. S. Wilson

Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal...


The Committed Enterprise

by Hugh Davidson

It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and...


CIM Coursebook Strategic Marketing Decisions

by Isobel Doole & Robin Lowe

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


CIM Revision Cards Managing Marketing Performance

by Karen Beamish

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...