Business & economics / Marketing

Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas

by Doug Hall

This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What...

Marketing 3.0: From Products to Customers to the Human Spirit

by Philip Kotler

Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are...

Delivering Quality Service

by Valarie A. Zeithaml

Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to...

The Market Driven Organization: Attracting And Keeping Valuable Customers

by George S Day

For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given...

Brand Leadership: Building Assets In an Information Economy

by David A. Aaker & Erich Joachimsthaler

A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as "the dean of the brand-equity...

Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity

by Bernd H. Schmitt & Laura Brown

Is your company all bizz -- filled with professional managers, accountants, and financial planners who produce "smooth operations" but offer no customer savvy or soul? Or is it all buzz -- filled with talk,...

Marketing Services: Competing Through Quality

by Leonard L. Berry

Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop...

Be Your Own Sales Manager: Strategies And Tactics For Managing Your Accounts, Your Territory, And Yourself

by Tony Alessandra, Jim Cathcart & John Monoky

A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.

Marketing to Generation X

by Karen Ritchie

As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can...

Kotler On Marketing: How To Create, Win, and Dominate Markets

by Philip Kotler

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his...

Leading Product Development: The Senior Manager's Guide to Creating and Shaping

by Steven C. Wheelwright

In their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products...

Our Debt to Disease: Cultural and Genetic Consequences of Epidemic Infectious Diseases

by David P. Clark

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

This Element is an excerpt from Germs, Genes, & Civilization: How Epidemics...

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

by Joel Comm

The best guide to using Twitter to market to consumers-revised and better than ever

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging...