Business & economics / Marketing

Best Selling / Page 37

icon Subscribe to feed

Browse

Best Selling

New Releases

 

Category

Delete Marketing

 

In category

Research (44)

Direct (28)

Multilevel (18)

Industrial (8)

Telemarketing (6)

 

Price

All

Free

Below $ 5

$ 5 - $ 10

$ 10 - $ 15

Delete Price range

From :
To :
OK

 

Language

English (922)

French (81)

German (46)

Spanish (19)

Italian (71)

 

Protection

All (922)

DRM Free (16)

DRM (906)

More options

The Multichannel Challenge

by Hugh Wilson, Rod Street & Lindsay Bruce

While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few...


Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment

by Rob Salkowitz

The Comic-Con phenomenon—and what it means for your business

The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s...


Successful Marketing: Simple Ideas for Building Your Sales

by Infinite Ideas

Do you have some great ideas for new products or services but lack the skills to market them? Are you currently being hampered in your job by a lack of understanding of basic marketing techniques? Would you...


Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

by Paul Gillin

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery...


The Face-To-Face Book: Why Real Relationships Rule in a Digital Marketplace

by Ed Keller & Brad Fay

THE BEST MARKETING BOOK OF THE YEAR

Winner of the American Marketing Association’s Berry-AMA prize

In 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American...


POP!: Create the Perfect Pitch, Title, and Tagline for Anything

by Sam Horn

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in...


CIM Revision Cards Marketing in Practice

by John Williams

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


Customer Relationship Management

by Francis Buttle

Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management.

The book views customer relationship management as the...


Cybermarketing

by Pauline Bickerton, Matthew Bickerton & Upkar Pardesi

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their...


Fundamentals and Practice of Marketing

by Adrian Mackay & John Wilmshurst

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.

'The Fundamentals and Practice of Marketing'...


Internal Marketing

by Pervaiz K. K. Ahmed & Mohammed Rafiq

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice.

The text begins by defining what internal marketing...


Marketing

by Paul Reynolds & Geoff Lancaste

Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of...


Principles of Retailing

by Suzanne Fernie, a Fernie & Christopher Moore

Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:

* The changing retail environment

* Managing change in the retail sector

* Understanding...


Relationship Marketing

by Helen Peck, Martin Christopher & Moira Clark

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside 'Relationship Marketing: bringing quality, customer service...


Relationship Marketing

by Martin Christopher, Adrian Payne & David Ballantyne

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable...


Sales Management

by Chris Noonan

Sales Management is a complete and practical handbook for all involved in the field of selling. It is an essential source book, a complete sales management course and a consultant's detailed plan in one volume....


The Marketing Manual

by Michael Baker

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.

The Marketing...


The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

by Roman Hiebing & Scott Cooper

The planning guide marketers have relied on for two decades-updated and expanded

For more than 20 years, The Successful Marketing Plan has been the marketing professionals' go-to guide for creating plans that...


Spanning Silos: The New Cmo Imperative

by David A. Aaker

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage...


Buying In: The Secret Dialogue Between What We Buy and Who We Are

by Rob Walker

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice...