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Destination Brands

by Nigel Morgan, Annette Pritchard & Roger Pride

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential...


Guerrilla Marketing for Coaches: Six Steps to Building Your Million-Dollar Coaching Practice

by Jay Conrad Levinson & Andrew Neitlich

Guerrilla Marketing for Coaches provides the first practical guide on the market for coaches who want to fill their practice with desirable clients, and then build a firm that generates wealth. Readers of this...


Customers First:  Dominate Your Market by Winning Them Over Where It Counts the Most

by B.J. Bueno

“B.J. Bueno and his team at The Cult Branding Company respect and understand what so manystrategists miss: before we can be experts on product, sales, or the market, we must fi rst beexperts on human nature....


Destination Marketing Organisations

by Steven Pike

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination...


Marketing Management

by Lisa Peñaloza, Nil Toulouse & Luca Massimiliano Visconti

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing...


The Complete Idiot's Guide to Social Media Marketing, 2nd Edition

by Jennifer Abernethy

  • Covers cutting-edge techniques for small and large businesses alike.
  • Author is an in-demand consultant with strong media connections


Positioning the Brand: An Inside-Out Approach

by Rik Riezebos & Jaap van der Grinten

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market...


Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More

by David Garfinkel

Copywriting expert Garfinkel presents his carefully chosen, market-tested set of advertising headline templates that truly can make readers rich.


SuperStar Selling: 12 Keys to Becoming a Sales Superstar

by Paul McCord

McCord shows how to identify one's sales strengths and then find the products or services, the markets, the marketing methods, and the selling process thatwill highlight those selling strengths and minimize...


The Vibe: The Marketing Handbook for Every Product, Service and Industry

by Gary Bertwistle

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's...


Customers are the Answer to Everything: How to Get and Keep all the Customers Your Business Wants

by Martha Hanlon & Chris Williams

The goal of "Customers are the Answer to Everything" is to show each individual business how they can find customers suited for them and---even better---how their ideal customers can find them. The book content...


Routledge Handbook of Political Marketing

by Jennifer Lees-Marshment

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality...


Marketing Management and Communications in the Public Sector

by Martial Pasquier & Jean-Patrick Villeneuve

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of...


E-Marketing: Applications of Information Technology and the Internet Within Marketing

by Cor Molenaar

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing...


The 4 A's of Marketing

by Jagdish Sheth & Rajendra Sisodia

The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers:...


Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

by Barry D. Libert

It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As...


Winning with Customers: A Playbook for B2B

by Jerry D. Alderman, D. Keith Pigues & Karel Czanderna

Do Your Customers Make More Money Doing Business With You?

Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.

Companies...


Kellogg on Marketing

by Bobby J. Calder, Alice Tybout & Philip Kotler

The business classic, fully revised and updated for today's marketers

The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues...


The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments

by Michael Dunn & Chris Halsall

Making accountable marketing decisions to improve the efficiency of spending

In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers...


The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products

by Mitch Carson

How to create a successful promotional product campaign for any business

According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional...