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Strategies and Tools for Corporate Blogging

by John Cass

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online...


Customer Relationship Management

by Francis Buttle

This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies...


Cause Related Marketing

by Sue Adkins

Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation...


Integrated Marketing Communications

by Tony Yeshin

Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive...


Successful Marketing Communications

by Cathy Ace

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications...


The Culturally Customized Web Site

by Nitish Singh & Arun Pereira

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:

* First, to present a review and survey results on...


Global Sport Marketing: Contemporary Issues and Practice

by Michel Desbordes

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study...


CIM Coursebook: Delivering Customer Value Through Marketing

by Ray Donnelly & Colin Linton

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing....


CIM Coursebook: Project Management in Marketing

by Elwyn Cox, Matthew Housden & Lynn Parkinson

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing....


CIM Coursebook: The Marketing Planning Process

by Ray Donnelly, Graham Harrison & Phil Megicks

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing....


Consumer Behaviour in Sport and Events

by Daniel Funk

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to...


Brand New Justice

by Simon Anholt

Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.

Brand New Justice...


CIM Coursebook 06/07 Managing Marketing Performance

by Roger Palmer, Richard Meek & Lynn Parkinson

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to...


CIM Coursebook 06/07 Marketing Management in Practice

by John Williams & Tony Curtis

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...


CIM Coursebook 06/07 Marketing Fundamentals

by Frank Withey & Geoff Lancaster

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...


CIM Coursebook 07/08 Marketing Planning

by Karen Beamish & Ruth Ashford

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


CIM Coursebook Marketing Environment 07/08

by Mike Oldroyd

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


E-Business - A Jargon-Free Practical Guide

by James Matthewson

'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century....


Fashion Marketing

by Tony Hines & Margaret Bruce

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect...


Financial Services Marketing

by Christine Ennew & Nigel Waite

Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses...