Business & economics / Marketing

Best Selling / Page 38

icon Subscribe to feed

Browse

Best Selling

New Releases

 

Category

Delete Marketing

 

In category

Research (46)

Direct (28)

Multilevel (19)

Industrial (9)

Telemarketing (6)

 

Price

All

Free

Below $ 5

$ 5 - $ 10

$ 10 - $ 15

Delete Price range

From :
To :
OK

 

Language

English (959)

French (86)

German (46)

Spanish (18)

Italian (78)

 

Protection

All (959)

DRM Free (24)

DRM (935)

More options

CIM Coursebook 07/08 Marketing Management in Practice

by John Williams & Tony Curtis

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


Marketing Financial Services

by Mike Wright, Trevor Watkins & Christine Ennew

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several...


Marketing in Japan

by Ian Melville

'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market.

If you are already operating any kind of business venture either in Japan or with Japan, or if you hope...


Research Methods in Management

by Geoff Lancaster

Written specifically for the Research Methods aspect of an MBA course, Research Methods in Management is the ideal companion for those needing guidance on carrying out a research project.

The author offers a...


Strategic Marketing Planning

by Colin Gilligan & Richard M.S. M. S. Wilson

Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal...


The Committed Enterprise

by Hugh Davidson

It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and...


CIM Coursebook Strategic Marketing Decisions

by Isobel Doole & Robin Lowe

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


CIM Revision Cards Managing Marketing Performance

by Karen Beamish

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


Creating Organizational Advantage

by Colin Egan

Creating Organizational Advantage presents a critical appraisal of fashions and fads in management theory. It exposes the strategic weaknesses of change programmes such as Total Quality Management and Business...


Emarketing Excellence

by PR Smith & Dave Chaffey

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.

A hugely successful practical guide to creating and...


Marketing Briefs

by Sally Dibb & Lyndon Simkin

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject....


Shopportunity!

by Kate Newlin

Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring...


CIM Coursebook Introductory Certificate in Marketing

by Neil Botten & David Harris

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


CIM Coursebook 08/09 Marketing Essentials

by Jim Blythe

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


Contemporary Issues in Marketing and Consumer Behaviour

by Elizabeth Parsons & Pauline Maclaran

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many...


Cult of Analytics: Driving Online Marketing Strategies Using Web Analytics

by Steve Jackson

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide...


Effective Promotional Planning for E-Business

by Cathy Ace

'Effective Promotional Planning for e-Business' is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses.

Using a range of case studies...


Marketing Research for Non-Profit, Community and Creative Organizations

by Bonita Kolb

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold....


Marketing Strategy

by Paul Fifield

The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO)...


The Multichannel Challenge

by Hugh Wilson, Rod Street & Lindsay Bruce

While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few...