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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

by Chris Brogan & Julien Smith

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition

Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to...


Real Estate 3.0: Using the Internet to Sell Your Home and Stop Paying Commissions to an Obsolete Agent

by James Joseph

This book has been written to educate real estate owners and sellers how the marketing of their property by the real estate sales community has changed to their detriment and to show them that is a solution...


Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

by Pete Blackshaw

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards,...


Walmart: Key Insights and Practical Lessons from the World's Largest Retailer

by Bryan Roberts & Natalie Berg

Walmart examines the world's largest retailer, detailing both its successes and failures and the implications for other retailers, suppliers and customers. Key themes include: multichannel, private label, marketing,...


Customer Centricity: Focus on the Right Customers for Strategic Advantage

by Peter Fader

Not all customers are created equal.

Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and...


Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

by Jeff Hasen

Integrate your mobile marketing program and take your brand to the next level

Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small...


Brand Together

by Nicholas Ind, Clare Fuller & Charles Trevail

Brand Together highlights the potential in co-creation to use customer and client input and feedback to develop and encourage buyer engagement, with a view to building sales, developing brand strategy and retaining...


Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

by Lee Odden

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy

Optimize is designed to give readers a practical approach to integrating search and social media optimization...


Social Media in Business: Succeeding in the new Internet Revolution

by Steve Nicholls

Social Media in Business provides an overview of the opportunities social media offers to a business and a concrete plan to help managers and decision-makers, effectively, integrate social media platforms into...


The Complete Idiot's Guide to Twitter Marketing

by Brett Petersel & Esther Schindler

  • Blends an understanding of Twitter's powerful tools with marketing savvy
  • Covers new features such as the increasing importance of search engine optimization


The Loyalty Leap: Turning Customer Information into Customer Intimacy

by Bryan Pearson

Collecting data is easy for marketers. Figuring out what to do with it is hard.

 

Technology has made it almost routine for com­panies to know exactly when, where, and how their customers shop, both online...


Culturematic

by Grant McCracken

A Culturematic is a little machine for making culture.

Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test for atmosphere, to see what life...


Unleash the Power of Paid Search

by Melanie Mitchell

Paid search has grown and changed dramatically since it first exploded onto the marketing scene in 1997. Paid search is more complex now – but it offers businesses far more profit opportunities than ever before....


Google Adsense Quick Guide: Mastering the New Google Adsense Interface

by Michael Miller

With the new version of AdSense, Google has changed virtually everything about the interface and added some new features. The navigation structure has been completely overhauled, as have the available types...


Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy

by Barry J. Moltz & Becky McCray

Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk...


I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man

by Rick Padulo

Rick Padulo and his company Padulo Integrated Inc. created vastly successful advertising campaigns for Leon's Furniture, Black's Photography, and Zeller's, among many other businesses. Now one of Canada's top...


The Truth About Best Branding Practices (Collection)

by Brian D. Till, Donna Heckler & Michael Solomon

150 powerful bite-size techniques for creating high-value brands – and keeping them strong!

 

Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands,...


How to Make Money Marketing Your Business with foursquare

by Scott Bishop

Discover foursquare social marketing--and achieve powerful bottom-line results with less than an hour's work per week.

Social media marketing has many advantages, but it ain't easy. Dollar and capital investment...


How to Make Money with Mobile Media

by Jamie Turner

Why mobile media is right for your business--and quick, easy, low-cost ways to get started right now!

Mobile media is right for your business if you want to attract new customers...drive existing customers to...


How to Make Money Marketing Your Small Business on Twitter

by Jamie Turner

How companies are using Twitter to build their businesses and grow profits--and how you can, too.

Learn how to build your business, grow profits, and increase your customers--presented in a step-by-step formula....