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CIM Coursebook Strategic Marketing Decisions

by Isobel Doole & Robin Lowe

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


CIM Revision Cards Managing Marketing Performance

by Karen Beamish

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


Creating Organizational Advantage

by Colin Egan

Creating Organizational Advantage presents a critical appraisal of fashions and fads in management theory. It exposes the strategic weaknesses of change programmes such as Total Quality Management and Business...


eMarketing eXcellence

by PR Smith & Dave Chaffey

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.

A hugely successful practical guide to creating and...


Marketing Briefs

by Sally Dibb & Lyndon Simkin

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject....


Shopportunity!

by Kate Newlin

Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring...


CIM Coursebook Introductory Certificate in Marketing

by Neil Botten & David Harris

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


CIM Coursebook 08/09 Marketing Essentials

by Jim Blythe

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


Contemporary Issues in Marketing and Consumer Behaviour

by Elizabeth Parsons & Pauline Maclaran

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many...


Cult of Analytics: Driving Online Marketing Strategies Using Web Analytics

by Steve Jackson

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide...


Effective Promotional Planning for E-Business

by Cathy Ace

'Effective Promotional Planning for e-Business' is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses.

Using a range of case studies...


Marketing Research for Non-Profit, Community and Creative Organizations

by Bonita Kolb

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold....


Marketing Strategy

by Paul Fifield

The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO)...


The Multichannel Challenge

by Hugh Wilson, Rod Street & Lindsay Bruce

While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few...


Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment

by Rob Salkowitz

The Comic-Con phenomenon—and what it means for your business

The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s...


Successful Marketing: Simple Ideas for Building Your Sales

by Infinite Ideas

Do you have some great ideas for new products or services but lack the skills to market them? Are you currently being hampered in your job by a lack of understanding of basic marketing techniques? Would you...


Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

by Paul Gillin

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery...


The Face-To-Face Book: Why Real Relationships Rule in a Digital Marketplace

by Ed Keller & Brad Fay

THE BEST MARKETING BOOK OF THE YEAR

Winner of the American Marketing Association’s Berry-AMA prize

In 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American...


POP!: Create the Perfect Pitch, Title, and Tagline for Anything

by Sam Horn

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in...


CIM Revision Cards Marketing in Practice

by John Williams

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...