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Chasing Youth Culture and Getting It Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers

by Tina Wells

Understand and market to the newest wave of millennials

Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur...


There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed!

by Joe Vitale & Jeffrey Gitomer

Praise for THERE'S A CUSTOMER BORN EVERY MINUTE

"Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible....


The E-Code: 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly--Using Only E-Mail!

by Joe Vitale & Jo Han Mok

Use e-mail to boost your income-today!

The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct...


Mobile Marketing: Finding Your Customers No Matter Where They Are

by Cindy Krum

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Mobile Marketing

Finding Your Customers No Matter Where They Are

 ...


Strategic Communications for Nonprofits: A Step-By-Step Guide to Working with the Media

by Kathy Bonk, Emily Tynes & Henry Griggs

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications...


...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

by Maribeth Kuzmeski

Combine social media with traditional marketing techniques for breakthrough results!

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach...


The Ultimate Marketing Toolkit

by Paula Peters

From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most...


Flash!

by Susan F. Benjamin

A customer's decision about a product or service happens in less than a fraction of a second. And the company that knows how to make that first impact--that flash--is ahead of the field.

In this revolutionary...


Power Friending: Demystifying Social Media to Grow Your Business

by Amber Mac

"Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader...


Dare to Be Human

by Shoshani Michael

Daniel is 35, successful, a high level professional and an accomplished academic - yet he is also a virgin, who fears that he will spend the rest of his life alone. More importantly, Daniel has existed in an...


Global Marketing

by Michael R Czinkota & Ilkka A Ronkainen

Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.


Self-Destructive Habits of Good Companies, The: ...And How to Break Them

by Jagdish N. Sheth

This is the eBook version of the printed book.

Why Even Great Companies Fail: Diagnose the Symptoms and Cure Them!

 

  • Conquer–or prevent–the seven disastrous “addictions” that can destroy your company...


Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Leonard M. Lodish, Howard L. Morgan & Shellye Archambeau

This is the eBook version of the printed book.

The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria’s Secret Stores as well...


Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth

by Hunter Hastings & Jeff Saperstein

This is the eBook version of the printed book.

“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability...


Outsmarting Google: SEO Secrets to Winning New Business

by Evan Bailyn & Bradley Bailyn

This is the eBook version of the printed book.

Never-before-revealed tactics for optimizing your web site for Google, from one of the world's most remarkable Google search experts

 

By a legendary SEO expert...


The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

by Timothy Pearson

The New York Times and USA Today Bestseller!

Reinvent your marketing to keep up with an ever-changing marketplace

“A must-read for any business leader or marketer. It explains how brands must be true to their...


Take Charge Product Management: Take Charge of Your Product Management Development; Tips, Tactics, and Tools to Increase Your Effectiveness as a Produ

by Greg Geracie

Unlock your product management potential and achieve breakthrough performance for your products and company! If you're looking for an effective and proven approach to product management - one that recognizes...


Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

by Mark Jeffery

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets,...


How to Make Money with Social Media Optimization

by Robert Scott Corbett

Master ""SMO"": the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits.

The steep growth of online social networking sites like...


Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences

by Nathan Shedroff & Darrel Rhea

This is the eBook version of the printed book. We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to...