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Strategic Marketing Management, 8th Edition

by Alexander Chernev & Philip Kotler

Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a...


Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

by Kevin Nalty & David Meerman Scott

Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase),...


Unmarketing: Stop Marketing. Start Engaging.

by Scott Stratten

From one of the leading experts in viral and social marketing-market your business effectively to today's customers

For generations, marketing has been hypocritical. We've been taught to market to others in ways...


Make A Difference With Your Marketing: Teach Yourself

by Jonathan Gabay

Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure...


Marketing For Success: Flash

by Jonathan Gabay

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Marketing for Success helps you to take...


Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Specialfrom Portfolio)

by Jay Baer & Erica Campbell Byrum

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.

Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead...


Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age

by Gert Laursen

Expert guidance on information management for optimum customer intelligence processes

Providing essential guidance for information management, this book helps you understand the basics of information management,...


Digital or Death: Digital Transformation - The Only Choice for Business to Survive, Smash, and Conquer

by Dominic M Mazzone

Digital or Death is the first book on the world of digital strategy that won't bore you to sleep. It takes an entertaining, highly informative real world approach with enough information and energy to get you...


Aesop's Keys to Profitable Marketing

by Betsy Kruger

AESOP'S KEYS TO PROFITABLE MARKETING "Want to generate more profits? Dr. Kruger lays out easy-to-follow ways to increase your profits," testifies Ken Bernhardt, Taylor E. Little Regents Professor of Marketing...


How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers

by Kelly McDonald

Reach new and diverse customer groups and expand your market share

The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like...


Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships

by Katie Delahaye Paine

In an online and social media world, measurement is the key to success

If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can...


The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

by Mark Joyner

Your customers are going to give you three seconds to make the sale.

Do you know what to say in those three seconds?

The marketing methods of the past are losing effectiveness as consumers are getting smarter...


The Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealt

by Joe Rubino

Successful network marketing entrepreneurs share their secrets

In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques...


Chasing Youth Culture and Getting It Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers

by Tina Wells

Understand and market to the newest wave of millennials

Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur...


Marketing for the Developing Company (RLE Marketing)

by John Winkler

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice...


Hooked: How to Build Habit-Forming Products

by Nir Eyal & Ryan Hoover

How do successful companies create products people can't put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there...


There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed!

by Joe Vitale & Jeffrey Gitomer

Praise for THERE'S A CUSTOMER BORN EVERY MINUTE

"Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible....


The E-Code: 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly--Using Only E-mail!

by Joe Vitale & Jo Han Mok

Use e-mail to boost your income-today!

The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct...


Mobile Marketing: Finding Your Customers No Matter Where They Are

by Cindy Krum

Mobile Marketing

Finding Your Customers No Matter Where They Are

 

Use Mobile Marketing to Supercharge Brands, Sales, and Profits!

 

Using brand-new mobile marketing techniques, you can craft campaigns that...


Expanding Disciplinary Space: On the Potential of Critical Marketing

by Douglas Brownlie, Paul Hewer & Mark Tadajewski

Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing...