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Mobile Marketing: Finding Your Customers No Matter Where They Are

by Cindy Krum

Mobile Marketing

Finding Your Customers No Matter Where They Are

 

Use Mobile Marketing to Supercharge Brands, Sales, and Profits!

 

Using brand-new mobile marketing techniques, you can craft campaigns that...


Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media

by Kathy Bonk, Emily Tynes & Henry Griggs

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications...


...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

by Maribeth Kuzmeski

Combine social media with traditional marketing techniques for breakthrough results!

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach...


The Ultimate Marketing Toolkit

by Paula Peters

From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most...


Flash!: How to Market Your Company in Today's Instant World

by Susan F. Benjamin

A customer's decision about a product or service happens in less than a fraction of a second. And the company that knows how to make that first impact--that flash--is ahead of the field.

In this revolutionary...


Fire the Web Committee

by Michael Reynolds

When most organizations embark on the task of creating a new website, the first thing they do is put together a committee. Then, that committee gets together and tries to figure out all the ins and outs of a...


Power Friending: Demystifying Social Media to Grow Your Business

by Amber Mac

"Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader...


Dare to Be Human

by Shoshani Michael

Daniel is 35, successful, a high level professional and an accomplished academic - yet he is also a virgin, who fears that he will spend the rest of his life alone. More importantly, Daniel has existed in an...


Global Marketing

by Michael R Czinkota & Ilkka A Ronkainen

Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.


The Self-Destructive Habits of Good Companies, Adobe Reader

by Jagdish N. Sheth

Why do so many good companies engage in self-destructive behavior? This book identifies seven dangerous habits even well-run companies fall victim to–and helps you diagnose and break these habits before they...


Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, Adobe Reader

by Leonard M. Lodish, Howard L. Morgan & Shellye Archambeau

Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more...


Thinking Beyond the Obvious: A Simple Concept that Drives Business Success

by Robert Mano

Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an...


Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth, Adobe Reader

by Hunter Hastings & Jeff Saperstein

“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science....


Market and Sell Books: A My Guide

by Rebecca Richmond & Claire Pickering

Writing a book is just the beginning of the story of becoming a successful author. Do you want to: • know what stops books selling? • learn how to plan an effective marketing campaign? In this comprehensive...


Giovanni Pintori. The Stark Tension between Flair and Discretion.

by Massimiliano Musina

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive...


FMCG: The Power of Fast-Moving Consumer Goods

by Greg Thain & John Bradley

This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments...


Outsmarting Google: SEO Secrets to Winning New Business

by Evan Bailyn & Bradley Bailyn

 “There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through...


How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

by Anne Marie

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With...


CIM Revision Cards: Customer Communications in Marketing 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards: Marketing Communications 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...