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Tumblr: what it is, how it can extend your reach and deepen customer trust, and how to establish an effective Tumblr strategy for your company.
Tumblr can be a great way to jump into social media marketing....
A complete plan for selling your Android apps-including little-known techniques based on Google's unique ""open selling model"".
Unlike Apple, Google allows developers to market their Apps from any site, including...
25 great ways to use 2D codes to grow your business and differentiate yourself from competitors-plus a practical plan for getting started.
2D Codes are two-dimensional ways of representing digital information....
This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats....
Rarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic...
Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout...
A McGraw-Hill Advertising Classic
A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.
First presented to students in 1939, published in 1965,...
?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.?
?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream
These days consumers are paying less and less attention...
As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts,...
The essential resource for building a global community of customers.
How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today's...
This is the eBook version of the printed book.
Branding: secrets revealed, best practices explained, pitfalls exposed!
• The truth about positioning brands and developing brand meaning
• The truth about...
This is the eBook version of the printed book.
Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are...
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently...
In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox...
Why customer retention is the new acquisition
If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling...
Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks...
These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You!
Learn to:
Slash marketing costs and boost profits by making your business as green and ethical as possible
Easily turn...
This isn't the time to Blink.
It's time to
THINK!
-- before it's too late.
Outraged by the downward spiral of American intellect and culture, Michael R. LeGault offers the flip side of Malcolm Gladwell's...
The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is...
Pioneers -- those innovative "first movers" who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But...
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