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Industrial Advertising Copy (RLE Marketing)

by R. Bigelow Lockwood

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part...


Positioning: The Battle for Your Mind, 20th Anniversary Edition: The Battle for Your Mind, 20th Anniversary Edition

by Al Ries & Jack Trout

"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."-David...


The Ultimate Marketing Toolkit

by Paula Peters

From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most...


Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase

by Roddy Mullin & Colin Harper

What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages...


Everyone's a Critic: Winning Customers in a Review-Driven World

by Bill Tancer

The Yelps and TripAdvisors of this world are here to stay. How can a business owner fight back?

Eighty percent of consumers now consult online reviews before making a purchase. These days a disgruntled but ignorant...


Fire the Web Committee

by Michael Reynolds

When most organizations embark on the task of creating a new website, the first thing they do is put together a committee. Then, that committee gets together and tries to figure out all the ins and outs of a...


Power Friending: Demystifying Social Media to Grow Your Business

by Amber Mac

"Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader...


Dare to Be Human

by Shoshani Michael

Daniel is 35, successful, a high level professional and an accomplished academic - yet he is also a virgin, who fears that he will spend the rest of his life alone. More importantly, Daniel has existed in an...


Global Marketing

by Michael R Czinkota & Ilkka A Ronkainen

Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.


The Self-Destructive Habits of Good Companies, Adobe Reader

by Jagdish N. Sheth

Why do so many good companies engage in self-destructive behavior? This book identifies seven dangerous habits even well-run companies fall victim to–and helps you diagnose and break these habits before they...


Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, Adobe Reader

by Leonard M. Lodish, Howard L. Morgan & Shellye Archambeau

Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more...


Retailing in Emerging Markets: A Policy and Strategy Perspective

by Malobi Mukherjee, Richard Cuthbertson & Elizabeth Howard

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took...


Marketing in Developing Countries (Rle Marketing)

by G. S. Kindra

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and...


Market Management and Project Business Development

by Hedley Smyth

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable...


The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

by Joel Beckerman & Tyler Gray

A guide to the effective use of sound in marketing, revealing the surprising ways sound can influence our emotions, opinions, and preferences.


Thinking Beyond the Obvious: A Simple Concept that Drives Business Success

by Robert Mano

Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an...


The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed

by Jennefer WITTER

Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. The Little...


Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth, Adobe Reader

by Hunter Hastings & Jeff Saperstein

“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science....


Adding Value (Rle Marketing): Brands and Marketing in Food and Drink

by Geoffrey G. Jones & Nicholas J. Morgan

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing...


Organization and Marketing (Rle Marketing)

by Peter Spillard

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need...