Business & economics / Marketing

Best Selling / Page 6

icon Subscribe to feed

Browse

Best Selling

New Releases

 

Category

Delete Marketing

 

In category

Research (87)

Direct (45)

Multilevel (28)

Industrial (14)

Telemarketing (8)

Delete Price range

From :
To :
OK

 

Language

English

French

German

Spanish

Italian

 

Protection

All (1216)

DRM Free (83)

DRM (1133)

More options

Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media

by Kathy Bonk, Emily Tynes & Henry Griggs

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications...


Boost your company's profits:  A practical guide to smart marketing

by Samantha Reece

Do you want to create smart marketing strategies that will generate benefits and profits, beyond your wildest dreams? This step by step guide will help any savvy business owner to create their own strategy and...


What's Your Business?: Corporate Design Strategy Concepts and Processes

by Claire T. Tomlins

What’s Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image,...


Sports Marketing: A Strategic Perspective, 5th edition

by Matthew D. Shank & Mark R. Lyberger

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the...


Industrial Advertising Copy (RLE Marketing)

by R. Bigelow Lockwood

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part...


Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

by Ted Wright

DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN

"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright

It may not be the oldest...


Positioning: The Battle for Your Mind, 20th Anniversary Edition: The Battle for Your Mind, 20th Anniversary Edition

by Al Ries & Jack Trout

"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."-David...


The Ultimate Marketing Toolkit

by Paula Peters

From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most...


Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase

by Roddy Mullin & Colin Harper

The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial.

The sales and marketing challenge is what to say, and where to say it.

Shoppernomics, based on research...


Fire the Web Committee

by Michael Reynolds

When most organizations embark on the task of creating a new website, the first thing they do is put together a committee. Then, that committee gets together and tries to figure out all the ins and outs of a...


Power Friending: Demystifying Social Media to Grow Your Business

by Amber Mac

"Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader...


Dare to Be Human

by Shoshani Michael

Daniel is 35, successful, a high level professional and an accomplished academic - yet he is also a virgin, who fears that he will spend the rest of his life alone. More importantly, Daniel has existed in an...


Global Marketing

by Michael R Czinkota & Ilkka A Ronkainen

Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.


The Self-Destructive Habits of Good Companies

by Jagdish N. Sheth

Why do so many good companies engage in self-destructive behavior? This book identifies seven dangerous habits even well-run companies fall victim to–and helps you diagnose and break these habits before they...


Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Leonard M. Lodish, Howard L. Morgan & Shellye Archambeau

Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more...


Retailing in Emerging Markets: A policy and strategy perspective

by Malobi Mukherjee, Richard Cuthbertson & Elizabeth Howard

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took...


Marketing in Developing Countries (RLE Marketing)

by G. S. Kindra

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and...


Market Management and Project Business Development

by Hedley Smyth

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable...


The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

by Joel Beckerman & Tyler Gray

A “sonic branding” expert explains how businesses can strategically use music and sound to maximize their impact, revealing the powerful influence of sound on our emotions, opinions, and brand preferences....


Thinking Beyond the Obvious: A Simple Concept that Drives Business Success

by Robert Mano

Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an...