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Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences

by Nathan Shedroff & Darrel Rhea

This is the eBook version of the printed book. We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to...


Business Transformation: A Roadmap for Maximizing Organizational Insights

by Aiman Zeid & Jim Davis

Effectively introduce and promote analytics within your enterprise

All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are satisfied that...


The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles

by Tom Spitale & Mary Abbazia

A practical guide for inexperienced marketers who have to develop a marketing strategy

With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to...


A Social Strategy: How We Profit from Social Media

by Mikolaj Jan Piskorski

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically...


How to Make Money Marketing Your Business with Tumblr

by Scott Bishop

Tumblr: what it is, how it can extend your reach and deepen customer trust, and how to establish an effective Tumblr strategy for your company.

Tumblr can be a great way to jump into social media marketing....


How to Make Money Marketing Your Android Apps

by Jeffrey Hughes

A complete plan for selling your Android apps-including little-known techniques based on Google's unique ""open selling model"".

Unlike Apple, Google allows developers to market their Apps from any site, including...


How to Make Money with Mobile Marketing 2D Codes

by Jamie Turner

25 great ways to use 2D codes to grow your business and differentiate yourself from competitors-plus a practical plan for getting started.

2D Codes are two-dimensional ways of representing digital information....


Pocket Guide to Selling Services and Products

by Peter Morris & Malcolm McDonald

First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.


Policy and Marketing Strategies for Digital Media

by Yu-Li Liu & Robert G. Picard

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range...


Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones

by Natasha Hritzuk & Kelly Jones

Simplify your multi-screen marketing by putting consumers at the center of your strategy

The rise of the digital age means that consumers have unprecedented access to information and they're no longer interested...


The Integration Imperative: Erasing Marketing and Business Development Silos -- Once and for All -- In Professional Service Firms

by Suzanne C. Lowe

When it comes to competing effectively, achieving financial success, and delivering optimal client service, professional and B2B firms keep looking for the Holy Grail in all the wrong places: "Hire big-time...


Managing with Dual Strategies

by Derek F. Abell

Rarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic...


The 6 Figure Stylist-Secrets to Exploding Your Beauty Industry Business & Creating Success by Design

by Jaye Renee'

Put MORE PROFIT in YOUR Pockets! No one can deny it: the old beauty industry is BROKEN and GONE FOREVER. It will never be as it was. In its place a NEW ERA has emerged. Clients have power and are more skeptical...


Killing Giants: 10 Strategies to Topple the Goliath in Your Industry

by Stephen Denny

Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it’s inconvenient to be the little guy, it can also be a blessing...


Curation Nation: How to Win in a World Where Consumers are Creators

by Steven Rosenbaum

Business Leaders Are Buzzing About Curation Nation

"An indispensible guide to the brave new media world."

-Arianna Huffington, editor in chief, the Huffington Post

"Gives me hope for the future of the Information...


A Technique for Producing Ideas

by James Young

A McGraw-Hill Advertising Classic

A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.

First presented to students in 1939, published in 1965,...


Million Dollar Launch: How to Kick-start a Successful Consulting Practice in 90 Days

by Alan Weiss

"[Weiss is] one of the most highly respected independent consultants in the country."

-New York Post

If you're an aspiring entrepreneur, you've come to the right place. In Million Dollar Launch, bestselling...


Buzzmarketing: Get People to Talk About Your Stuff

by Mark Hughes

?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.?

?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream

These days consumers are paying less and less attention...


Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

by Seth Godin

As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts,...


How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts

by Lena Claxton & Alison Woo

Read Lena Claxton and Alison Woo's posts on the Penguin Blog.

The essential resource for building a global community of customers.

How to Say It®: Marketing with New Media provides business owners with the tools...