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The Marketing Environment (Rle Marketing)

by John A. Dawson

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing,...


Marketing in Perspective (Rle Marketing)

by Simon Majaro

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a...


Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Adobe Reader

by Paul W. Farris, Neil T. Bendle & Phillip E. Pfeifer

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...


Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

by Ryan Holiday

A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven�t spent a dime on traditional marketing. No press releases, no TV commercials,...


Marketing Communications

by Lynne Eagle, Stephan Dahl & Barbara Czarnecka

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles...


Relationship Management and the Management of Projects

by Hedley Smyth

Relationship Management and the Management of Projects is a guide to successfully building and managing relationships as a project manager and in the project business.

Relationship management is a core skill...


Activate!: Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age

by Gal S Borenstein

Fact: Studies show that companies that have better alignment on their digital strategy, achieve better financial performance and customer retention, than their peers. Yet, less than HALF of surveyed C-Suite...


Brand Shift: The Future of Brands and Marketing

by David Houle & Owen Shapiro

In their book, Brand Shift: The Future of Brands and Marketing, David Houle and Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect...


Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

by Pam Didner

Engage Customers Around the World with Cross-Regional Content Marketing

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search...


The Management of Luxury: A Practitioner's Handbook

by Benjamin Berghaus, Günter Müller-Stewens & Sven Reinecke

In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers...


The Definitive Guide to Marketing Analytics and Metrics (Collection)

by Cesar Brea, Rajkumar Venkatesan & Paul Farris

A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price!

 

3 authoritative...


Retail Product Management: Buying and Merchandising

by Rosemary Varley

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment....


Market and Sell Books: A My Guide

by Rebecca Richmond & Claire Pickering

Writing a book is just the beginning of the story of becoming a successful author. Do you want to: • know what stops books selling? • learn how to plan an effective marketing campaign? In this comprehensive...


Giovanni Pintori. The Stark Tension between Flair and Discretion.

by Massimiliano Musina

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive...


The CMO's Social Media Handbook: A Step-By-Step Guide for Leading Marketing Teams in the Social Media World

by Peter Friedman

It's a terrific time to be a senior marketing leader-if you're prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO's Social Media Handbook,...


Full Brain Marketing for the Small Business: Merging Traditional, Digital & Social Media

by DJ Heckes

Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some...


Successful Direct Marketing in a Week: Teach Yourself eBook Epub

by Partick Forsyth

Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday:...


Successful Direct Marketing in a Week: Teach Yourself

by Partick Forsyth

Learn in a week, what the experts learn in a lifetime. Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday:...


Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

by Brian Halligan & Dharmesh Shah

Attract, engage, and delight customers online

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written...


FMCG: The Power of Fast-Moving Consumer Goods

by Greg Thain & John Bradley

This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments...