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Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye

by Michael R. LeGault

This isn't the time to Blink.

It's time to

THINK!

-- before it's too late.

Outraged by the downward spiral of American intellect and culture, Michael R. LeGault offers the flip side of Malcolm Gladwell's...


The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers

by Eric Clark

The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is...


Managing Imitation Strategies

by Steven P. Schnaars

Pioneers -- those innovative "first movers" who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But...


The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life

by Melinda Davis

A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire --...


The Pirate's Dilemma: How Youth Culture Is Reinventing Capitalism

by Matt Mason

It started with punk. Hip-hop, rave, graffiti, and gaming took it to another level, and now modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global...


Selling the Wheel: Choosing the Best Way to Sell For You, Your Company, and Your Customers

by Jeff Cox & Howard Stevens

Selling the Wheel is a fascinating story about sales and marketing written in the form of an ancient parable: Once upon a time, long ago, a resourceful fellow named Max came up with a brilliant idea and invented...


Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers

by Lisa Johnson

Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of...


Counterintuitive Marketing: Achieving Great Results Using Common Sense

by Kevin J. Clancy & Peter C. Krieg

Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising...


MANAGEMENT OF SERVICE BUSINESSES IN JAPAN

by Yasuhiro Monden & Noriyuki Imai

With the service industry taking up the largest portion of its GDP, Japan has much to share in the area of managing service industry. This book explores and elucidates the unique management styles in non-manufacturing...


Conflict And The Web Of Group Affiliations

by George Simmel

A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.


Managing Customer Value: One Stage at a Time

by Dilip Soman & Sara N-Marandi

How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how much to spend...


Clients for Life: How Great Professionals Develop Breakthrough Relationships

by Andrew Sobel & Jagdish Sheth

Finally, the book that all professionals frustrated with fleeting client loyalty and relentless price pressure have waited for -- the first in-depth, client-tested guide to developing lasting business relationships....


What Kids Buy and Why: The Psychology of Marketing to Kids

by Daniel Acuff

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.

How can you create outstanding products and programs that will win in the marketplace...


You Can Sell Anything

by Gary Goodman

Tips and techniques for selling products and services on the telephone!

This book shows you how to profit in the growing telemarketing boom. It is the most sophisticated telemarketing guidebook available. Written...


Diffusion of Innovations, 4th Edition

by Everett M. Rogers

Since the first edition of this landmark book was published in 1962,

Everett Rogers's name has become "virtually synonymous with the study

of diffusion of innovations," according to Choice. The second and

third...


Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success

by Leonard L. Berry

In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field. This wise and inspiring book by Leonard Berry, our leading service expert,...


The Elegant Solution: Toyota's Formula for Mastering Innovation

by Matthew E. May & Kevin Roberts

"Toyota is becoming a double threat: the world's finest manufacturer and a truly great innovator . . . that formula, a combination of production prowess and technical innovation, is an unbeatable recipe for...


The Routledge Companion to the Future of Marketing

by Luiz Moutinho, Enrique Bigné & Ajay K. Manrai

Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular...


Neuromarketing For Dummies

by Stephen Genco, Andrew Pohlmann & Peter Steidl

Learn how to use neuromarketing and understand the science behind it 

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing...


Service Breakthroughs

by James L. Heskett

What Do Citicorp, UPS and Marriott have in common? They are "breakthrough" service providers,

firms that changed the rules of the game in their respective industries by consistently meeting or exceeding customer...