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This is the eBook version of the printed book.
Habit begins with a revolutionary premise–95% of human behavior is controlled by the unconscious mind. This fact exposes the central flaw in marketing theory,...
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on...
The era of online video has arrived—now make it work for your business
In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent...
Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these...
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy...
THE NEW LAWOF MARKETING“The Next Evolution ofMarketing is a true beaconfor all brand builders.Many books claim that,Bob’s book delivers.”Jim Stengel, former GlobalMarketing Officer, Procter & Gamble“Some...
Interest in contemporary cultural industries has grown in the past decade, as they take on a greater significance in our increasingly consumer-led society. Focusing on the world of fashion photography, this...
Develop and harness a powerful, sustainable word-of-mouth movement
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community...
Advance your B2B marketing plans with proven social media strategies
Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued...
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.
Your Hands-On Guide for Creating Continuous, Profitable Growth!
Use...
This is the eBook version of the printed book.
Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers...
The only guide devoted exclusively to social media metrics
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important...
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying...
PRAISE FOR It's Not Where You Start, It's Where You Finish!
"Along her journey, [Hennessy-Ortega] has inspired, motivated, and encouraged thousands of women to believe they too can turn their dreams and goals...
Drive Web traffic and take your business into the future
In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue....
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition...
If You Understand Brain Basics, You'll Sell More
As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances...
The tools you need to identify, obtain, record, and analyze data
Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most...
The Father of Guerrilla Marketing, Jay Conrad Levinson, and marketing master Al Lautenslager equip you with a winning 30-day plan to revolutionize your marketing without depleting your budget. Armed with a daily...
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