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Twitter 101: Everything You Need to Know about Twitter Marketing

by Lauren Dugan

Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter...


49 Marketing Secrets (That Work) to Grow Sales

by Ronald Finklestein

Finklestein noticed that many small business owners don't understand marketing; therefore they don't know whom to trust with their money. This book is intended to provide valuable marketing information and sound...


Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

by Michael Tasner

Hands-On Tactics, No Fluff!

Your Complete Guide to Profiting from Web, Mobile, Virtual Reality Worlds, Live Video, and Social Media Marketing!

  • Boost leads, traffic, sales, market share, and more
  • Capitalize...


Social Media 101: Tactics and Tips to Develop Your Business Online

by Chris Brogan

100 ways to tap into social media for a more profitable business

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social...


How to Make Money Marketing Your Business on Facebook

by Clara Shih

The condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies.

Like the Internet...


What Women Want: The Global Market Turns Female Friendly

by Paco Underhill

PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service...


Enchantment: The Art of Changing Hearts, Minds, and Actions

by Guy Kawasaki

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity....


Twitterville

by Shel Israel

Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the...


Customer Service: New Rules for a Social Media World

by Peter Shankman

This is the eBook version of the printed book.

How to use social and viral technologies to supercharge customer service - and avoid disasters along the way

 

  • The breakthrough guide to leveraging social and...


The 7-Step System to Building a $1,000,000 Network Marketing Dynasty: How to Achieve Financial Independence through Network Marketing

by Joe Rubino

Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business....


Unleashing the IdeaVirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers do the Marketing Thing for You.

by Seth Godin

The book that sparked a marketing revolution.

"This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready...


Establishing Your Major Social Media Objectives and Key Strategies

by Jamie Turner & Dr. Reshma Shah

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in...


How to Integrate Social Media into Your Marketing Plan

by Jamie Turner & Dr. Reshma Shah

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in...


The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

by Shep Hyken

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five...


Buyology: Truth and Lies About Why We Buy

by Martin Lindstrom & Paco Underhill

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions...


Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy

by Vanessa Fox

Search has changed everything. Has your business harnessed its full potential?

A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly,...


Insanely Simple: The Obsession That Drives Apple's Success

by Ken Segall

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company...


How to Become Filthy, Stinking Rich Through Network Marketing: Without Alienating Friends and Family

by Mark Yarnell, Valerie Bates & Derek Hall

A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing

This is a book about reality—an unpleasant reality that no one seems to want...


Facebook Marketing: Leveraging Facebook for your marketing campaigns, 3/e

by Brian Carter & Levy Justin

This is the eBook version of the printed book.

The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices

 

Your best customers and prospects are on...


Internet TV: Taking Video to the Next Level

by Michael Tasner

This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats....