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Customer Service: New Rules for a Social-Enabled World

by Peter Shankman

Use Social and Viral Technologies to Supercharge your Customer Service!

 

Using social media, you can deliver amazing customer service–and generate an army of fans who’ll promote you in good times, and...


The 7-Step System to Building a $1,000,000 Network Marketing Dynasty: How to Achieve Financial Independence Through Network Marketing

by Joe Rubino

Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business....


Emarketing Excellence: Planning and Optimizing your Digital Marketing

by Dave Chaffey & PR Smith

Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date...


101 Ways to Build a Successful Network Marketing Business

by Andrew Griffiths & Wayne Toms

The essential handbook for anyone looking to get involved with the network marketing industry.


Markets in Fashion: A Phenomenological Approach

by Patrik Aspers

Interest in contemporary cultural industries has grown in the past decade, as they take on a greater significance in our increasingly consumer-led society. Focusing on the world of fashion photography, this...


Tourism Marketing for Cities and Towns

by Bonita Kolb

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on...


Inspiring Sustainable Behaviour: 19 Ways to Ask for Change

by Oliver Payne

What is the answer to inspiring sustainable behaviour? It starts with a question - or nineteen. With this simple and inspiring guide you'll learn how to ask for persistent, pervasive, and near-costless change...


Marketing Strategy

by Paul Fifield

Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people...


Establishing Your Major Social Media Objectives and Key Strategies

by Jamie Turner & Dr. Reshma Shah

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in...


Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter

by Jamie Turner & Dr. Reshma Shah

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in...


The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

by Shep Hyken

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five...


Buyology: Truth and Lies About Why We Buy

by Martin Lindstrom & Paco Underhill

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions...


Marketing in the Age of Google, Revised and Updated: Your Online Strategy Is Your Business Strategy

by Vanessa Fox

Search has changed everything. Has your business harnessed its full potential?

A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly,...


Insanely Simple: The Obsession That Drives Apple's Success

by Ken Segall

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company...


Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring

by Mitch Meyerson, Jay Conrad Levinson & Mark Victor Hansen

Real life examples from the top Guerrilla Marketers that illustrate the most effective and profit producing marketing tactics for getting new customers. This is the first book of its kind from the bestselling...


Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

by Robbin Phillips, Greg Cordell & Geno Church

Develop and harness a powerful, sustainable word-of-mouth movement

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community...


How to Become Filthy, Stinking Rich Through Network Marketing: Without Alienating Friends and Family

by Mark Yarnell, Valerie Bates & Derek Hall

A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing

This is a book about reality—an unpleasant reality that no one seems to want...


How to Use Social Media Monitoring Tools

by Jamie Turner

It's no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social...


The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, Linkedin, Twitter, Facebook, Email, and More

by Kipp Bodnar & Jeffrey L. Cohen

Advance your B2B marketing plans with proven social media strategies

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued...


Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns

by Brian Carter & Levy Justin

The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices

 

Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your...