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Get Your Black Belt in Marketing: 81 Power Moves to Outperform, Outmaneuver, and Outsmart the Competition

by Ali Pervez

Are you looking for proven revenue-generating strategies to grow your sales immediately? In "Get Your Black Belt in Marketing," learn eighty-one moves to cut through the marketing clutter. These moves are absolutely...


Customer Service: New Rules for a Social-Enabled World

by Peter Shankman

Use Social and Viral Technologies to Supercharge your Customer Service!

 

Using social media, you can deliver amazing customer service–and generate an army of fans who’ll promote you in good times, and...


Emarketing Excellence: Planning and Optimizing your Digital Marketing

by Dave Chaffey & PR Smith

Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date...


101 Ways to Build a Successful Network Marketing Business

by Andrew Griffiths & Wayne Toms

The essential handbook for anyone looking to get involved with the network marketing industry.


Markets in Fashion: A phenomenological approach

by Patrik Aspers

Interest in contemporary cultural industries has grown in the past decade, as they take on a greater significance in our increasingly consumer-led society. Focusing on the world of fashion photography, this...


Tourism Marketing for Cities and Towns

by Bonita Kolb

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on...


Inspiring Sustainable Behaviour: 19 Ways to Ask for Change

by Oliver Payne

What is the answer to inspiring sustainable behaviour? It starts with a question - or nineteen. With this simple and inspiring guide you'll learn how to ask for persistent, pervasive, and near-costless change...


Powerful Executive Coaching

by John Mattone

Leaders can make or break a company-which is why coaches are so crucial. Effective coaching can ensure that executives reach their peak potential and drive organizational results. Powerful Executive Coaching...


Marketing Strategy

by Paul Fifield

Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people...


Establishing Your Major Social Media Objectives and Key Strategies

by Jamie Turner & Dr. Reshma Shah

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in...


Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter

by Jamie Turner & Dr. Reshma Shah

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in...


Buyology: Truth and Lies About Why We Buy

by Martin Lindstrom & Paco Underhill

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions...


Insanely Simple: The Obsession That Drives Apple's Success

by Ken Segall

To Steve Jobs, Simplicity was a religion. It was also a weapon.

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity...


Marketing Demystified

by Donna Anselmo

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising,...


How to Use Social Media Monitoring Tools

by Jamie Turner

It’s no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social...


Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns

by Brian Carter & Levy Justin

The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices

 

Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your...


Internet TV: Taking Video to the Next Level

by Michael Tasner

This is the eBook version of the printed book.

This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael...


Are You Ready for Web 3.0 Marketing?

by Michael Tasner

This is the eBook version of the printed book.

This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael...


The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers

by Adam Metz

"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them,...


Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

by Harry Macdivitt & Mike Wilkinson

A Groundbreaking Pricing Model for the New Business Landscape

Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.

When customers feel they are getting good value from your...