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Markets in Fashion: A Phenomenological Approach

by Patrik Aspers

Interest in contemporary cultural industries has grown in the past decade, as they take on a greater significance in our increasingly consumer-led society. Focusing on the world of fashion photography, this...


Tourism Marketing for Cities and Towns

by Bonita Kolb

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on...


Inspiring Sustainable Behaviour: 19 Ways to Ask for Change

by Oliver Payne

What is the answer to inspiring sustainable behaviour? It starts with a question - or nineteen. With this simple and inspiring guide you'll learn how to ask for persistent, pervasive, and near-costless change...


Marketing Strategy

by Paul Fifield

Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people...


The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

by Shep Hyken

In today’s competitive business climate, you can’tjust satisfy your customers. You have to be better thanthat, giving them experiences that they won’t forget. AuthorShep Hyken has spent twenty-five years...


Buyology: Truth and Lies About Why We Buy

by Martin Lindstrom & Paco Underhill

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions...


Marketing in the Age of Google, Revised and Updated: Your Online Strategy Is Your Business Strategy

by Vanessa Fox

Search has changed everything. Has your business harnessed its full potential?

A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly,...


Insanely Simple: The Obsession That Drives Apple's Success

by Ken Segall

To Steve Jobs, Simplicity was a religion. It was also a weapon.

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity...


Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

by Robbin Phillips, Greg Cordell & Geno Church

Develop and harness a powerful, sustainable word-of-mouth movement

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community...


How to Become Filthy, Stinking Rich Through Network Marketing: Without Alienating Friends and Family

by Mark Yarnell, Valerie Bates & Derek Hall

A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing

This is a book about reality—an unpleasant reality that no one seems to want...


How to Use Social Media Monitoring Tools

by Jamie Turner

It's no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social...


The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, Linkedin, Twitter, Facebook, Email, and More

by Kipp Bodnar & Jeffrey L. Cohen

Advance your B2B marketing plans with proven social media strategies

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued...


Cold Calling Techniques

by Stephan Schiffman

Follow the advice of Stephan Schiffman-America's #1 Corporate Sales Trainer-and take your career to the next level. This special anniversary edition of his perennial bestseller, Cold Calling Techniques (That...


The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by Al Ries & Jack Trout

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.


Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business On LinkedIn

by Neal Schaffer

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies...


What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

by Robert Mcmath

Those ignorant of the mistakes of the past are bound to lose a lot of money.  That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed...


The Third Screen, New Edition: The Ultimate Guide to Mobile Marketing

by Chuck Martin

Completely revised and updated, this award-winning book by bestselling author Chuck Martin is the essential handbook to mobile marketing strategies.


Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)

by Henri Baudet & Henk van der Meulen

These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption.

The introductory chapter...


Public Relations in the Nonprofit Sector: Theory and Practice

by Richard D. Waters

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely...


Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide

by Gordon R. Foxall

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical...