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The importance of customer relationship management in the automotive supply industry

by Michael Schäfer

The purpose of this dissertation is to investigate the importance of CRM in a specific industry for a specific company. More precisely, this work will explore the automotive supplier industry; and within that...


The uniqueness of Meissen Porcellain - Analysis of the product's success: Analysis of the product's success

by Claudia Baier

Already in the 7th century AD, the secret of making porcelain was known to the Chinese. For 1000 years, porcelain was the symbol of the mysterious world of the Far East which has been virtually closed to European...


How To Write a Business Proposal and Other Marketing Documents

by Lanette Zavala

Building a small business or establishing yourself as a marketing executive can prove to be the toughest of challenges in your career. But it can also be one of the most rewarding decisions a hard-working achiever...


Exhibit Like an Expert

by Susan Ratliff

In one year more than 150 million people will spend 125 billion dollars at 12,000 tradeshows and 2,500 consumer shows and craft fairs across the country. Tap into the lucrative marketplace and generate huge...


How to Write a Marketing Plan

by John Westwood

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit,...


How Cool Brands Stay Hot: Branding to Generation Y

by Joeri Van Den Bergh & Mattias Behrer

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business....


Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI

by David T. Scott

Results-driven strategies for lead-generation marketing success.


MicroMarketing: Get Big Results by Thinking and Acting Small

by Greg Verdino

Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos.

Where does your brand fit in?

In...


No Cash? No Problem!: Learn How To Get Everything You Want in Business and Life, Without Using Cash

by Dave Wagenvoord & Ali Pervez

In today's economy, one of the biggest problems people have is that they don't have cash. Most people think that there are only three types of currency, cash, plastic and checks. But Barter is also a form of...


Client Rush

by Bret Thomson

Fast, Simple and Proven Tactics For Attracting More Clients Now! You are just moments away from discovering some of the world's most effective, proven and affordable marketing breakthroughs for attracting more...


Sams Teach Yourself Google Places in 10 Minutes

by Bud E. Smith

Sams Teach Yourself Google Places in 10 Minutes

 

Sams Teach Yourself Google Places in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons,...


Sales Seduction - Why Do You Say Yes?

by Rhondalynn Korolak

Want to Influence More Prospects to Say "Yes" to Your Message? What you will discover in this book has the power to transform your results exponentially-because it will simplify your message, amplify retention,...


The Age of Manipulation: The Con in Confidence, the Sin in Sincere

by Wilson Bryan Key

Exposes the strategies used by advertisers to manipulate our thoughts and senses.


Marketing to the Social Web: How Digital Customer Communities Build Your Business

by Larry Weber

An updated and expanded Second Edition of the popular guide to social media for the business community

Marketers must look to the Web for new ways of finding customers and communicating with them, rather than...


Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires

by Mark Joyner

PRAISE FOR Integration Marketing

"The most important book of the year."

—Codrut Turcanu, founder of Remarkable Blogging, www.RemarkableBlogging.com

"Mark Joyner's new book rocks! After reading it yesterday evening,...


Content Chemistry: An Illustrated Handbook for Content Marketing

by Andy Crestodina

The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine...


World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

by David M. Scott

A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web....


The Marketing Manifesto

by David James Hood

Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual...


Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises

by David James Hood

Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives...