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The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

by Paul Chaney

Practical applications for using social media to boost your business

Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains...


The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )

by Matthew W. Ragas & Bolivar J. Bueno

Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right...


Business to Business Marketing Management: A Global Perspective: A Global Perspective

by Alan Zimmerman & Jim Blythe

Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge,...


Get Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches

by C.J. Hayden & Jay Conrad Levinson

Want more clients? Better clients? Here's how! Complete with worksheets, exercises and all-new examples.


The Complete Marketer: 60 Essential Concepts for Marketing Excellence

by Malcolm McDonald & Mike Meldrum

The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market...


Green Marketing in a Unified Europe

by Alma T Mintu-Wimsatt & Hector R Lozada

The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it...


Arts Marketing

by Finola Kerrigan, Peter Fraser & Mustafa Ozbilgin

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating...


CIM Revision Cards 05/06: Marketing Fundamentals

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


Selling to the C-Suite:  What Every Executive Wants You to Know About Successfully Selling to the Top

by Nicholas A.C. Read & Dr. Stephen J. Bistritz

It's the goal of every salesperson: getting access to senior client executives-the C-Level decision makers responsible for approving top-dollar deals. Selling to the C-Suite is the first book that reveals how...


Branding for Bloggers: Tips to Grow Your Online Audience & Maximize Your Income

by Zach Heller & New York Institute of Caree Development

There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don’t have enough information on marketing themselves. The key to any successful...


Global Brand Power: Leveraging Branding for Long-Term Growth

by Barbara E. Kahn

The branding bible for today’s globalized world

Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet...


Whiteboard Selling: Empowering Sales Through Visuals

by Corey Sommers & David Jenkins

Create compelling whiteboard presentations to engage your customers and win their business

Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual...


Ambush Marketing in Sports

by Gerd Nufer

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee....


Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands, Adobe Reader

by Larry Light & Joan Kiddon

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable...


Brand Relevance: Making Competitors Irrelevant

by David A. Aaker

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market

This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods,...


Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration

by Ron Kunitzky

Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value...


Get Along with Anyone, Anytime, Anywhere!: 8 Keys to Creating Enduring Connections with Customers, Co-Workers, Even Kids!

by Ali Pervez

The ability to effectively connect to the needs of others dramatically impacts profitability, productivity, and motivation in any industry. This guide features the information readers need to communicate effectively...


The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers

by Patrick Corsi & Mike Dulieu

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching...


Global Consumer Behavior

by Chantal Ammi

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization...


The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

by Mari Smith & Guy Kawasaki

A top social media guru shares the secrets to expanding your business through relationships

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing."...