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Get Along with Anyone, Anytime, Anywhere!: 8 Keys to Creating Enduring Connections with Customers, Co-Workers, Even Kids!

by Ali Pervez

The ability to effectively connect to the needs of others dramatically impacts profitability, productivity, and motivation in any industry. This guide features the information readers need to communicate effectively...


The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers

by Patrick Corsi & Mike Dulieu

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching...


Global Consumer Behavior

by Chantal Ammi

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization...


The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

by Mari Smith & Guy Kawasaki

A top social media guru shares the secrets to expanding your business through relationships

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing."...


Kick Ass Business and Marketing Secrets: How to Blitz Your Competition

by Bob Pritchard

A complete course on the rules of marketing for today’s climate

In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers...


Buy Now: Creative Marketing That Gets Customers to Respond to You and Your Product

by Rick Cesari, Ron Lynch & Tom Kelly

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign

In today's highly competitive, global marketplace, businesses have to do more than just advertise their...


Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management

by Tim Calkins, Alice M. Tybout & Philip Kotler

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic,...


Email Marketing by the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

by Chris Baggott & Ali Sales

Praise for EMAIL MARKETING by the NUM8ERS

"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing...


Buying Trances: A New Psychology of Sales and Marketing

by Joe Vitale

Praise for Buying Trances

"The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have...


The Dentsu Way : Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency: Secrets of Cross Switch Marketing from the Wor

by Kotaro Sugiyama & Tim Andree

The breakthrough marketing strategy from the world's most innovative advertising agencyOne of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication...


The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

by Heather F. Lutze

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those...


Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are

by David McNally & Karl D Speak

NEW EDITION, REVISED AND UPDATED In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image....


Sport Brands

by Patrick Bouchet, Dieter Hillairet & Guillaume Bodet

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both...


Does electronic commerce as a new distribution channel cause disintermediation or reintermediation or both?

by Tomislaw Dalic

'Electronic commerce is an emerging concept that describes the process of buying and selling

or exchanging of products, services, and information via computer networks including

Internet.'(Turban, Lee, King and...


Crm: The Foundation of Contemporary Marketing Strategy

by Roger J. Baran & Robert J. Galka

This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth...


Sales Force Management: Leadership, Innovation, Technology - 11th edition

by Mark W. Johnston & Greg W. Marshall

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position...


Beyond Booked Solid: Your Business, Your Life, Your Way--It's All Inside

by Michael Port

In Beyond Booked Solid, Michael Port returns with new tactics for growing your business even bigger. Port's Book Yourself Solid was a huge hit among professional service providers and small business owners who...


Your Portable Empire: How to Make Money Anywhere While Doing What You Love

by Pat O'Bryan

Praise for Your Portable Empire

"In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven't really done it, O'Bryan's book is a ship of sanity to an island of commonsense...


CIM Coursebook 06/07 Marketing in Practice

by Tony Curtis

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...


CIM Revision Cards Marketing Planning 05/06

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...