Business & economics / Marketing

Best Selling / Page 25

icon Subscribe to feed

Browse

Best Selling

New Releases

 

Category

Delete Marketing

 

In category

Research (43)

Direct (28)

Multilevel (18)

Industrial (8)

Telemarketing (6)

 

Price

All

Free

Below $ 5

$ 5 - $ 10

$ 10 - $ 15

Delete Price range

From :
To :
OK

 

Language

English (920)

French (81)

German (46)

Spanish (19)

Italian (71)

 

Protection

All (920)

DRM Free (16)

DRM (904)

More options

Airline Marketing and Management

by Stephen Shaw

Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded...


Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases

by Marianna Sigala & Evangelos Christou

Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates...


Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology

by Ian Linton

Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and...


Empathetic Marketing

by Mark Ingwer

In today's competitive and global marketplace, it is becoming increasingly essential for companies and brands to understand why customers buy—or don't buy—their products and services. Only by understanding...


The Art of the Pitch

by Peter Coughter

Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating...


The Idea Writers

by Teressa Iezzi

This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business.

A memorable slogan has been the cornerstone of every great ad campaign. In the...


BrandDigital

by Allen P. Adamson

Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they’ve experimented with and integrated digital initiatives into their branding...


Conversion Optimization: The Art and Science of Converting Prospects to Customers

by Khalid Saleh & Ayat Shukairy

How do you turn website visitors into customers?

Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious...


App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want

by Ken Yarmosh

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses...


The Facebook Marketing Book

by Dan Zarrella & Alison Zarrella

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active...


The Rules of Attraction: Fourteen Practical Rules to Help Get the Right Clients, Talent and Resources to Come to You!

by Mark Deo

Deo assembles 14 precepts which allow marketers to put into practice a new philosophy toward attracting clients, winning team cooperation, and building network business affiliates.


Fashion Marketing: Contemporary Issues

by Tony Hines & Margaret Bruce

'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries....


Emarketing Excellence

by Dave Chaffey & PR Smith

'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide...


Rethinking Public Relations: PR Propaganda and Democracy

by Kevin Moloney

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective...


Crafting the Customer Experience for People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand

by Kelly McDonald

Deliver a better business experience, for every kind of customer

A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers'...


Guerrilla Facebook Marketing: 25 Target Specific Weapons to Boost your Social Media Marketing

by Jay Conrad Levinson & Kelvin Lim

Facebook. The leading social media tool of our time. Guerrilla Marketing. Closing the communication gap in effective and innovative ways. Many businesses are desirous of running a successful Facebook marketing...


The Better Mousetrap: Brand Invention in a Media Democracy

by Simon Pont

Advertising can be great. Great advertising, that is. Brands can live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands - the...


Advanced Theory and Practice in Sport Marketing

by Eric C. Schwarz, Jason D. Hunter & Alan LaFleur

Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every...


Pinterest Power:  Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

by Jason Miles & Karen Lacey

Start Marketing NOW on the World's Fastest-Growing Website!

You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform....


Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media