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Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises

by David James Hood

Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives...


Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

by Kit Yarrow & Jayne O'Donnell

Discover the forces driving the decisions of today's most sought after consumers

According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY...


Web Words That Work: Writing Online Copy That Sells

by Michael Miller

Write great search-optimized, customer-optimized web copy!

(No experience? No problem!)

 

Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You...


Prove It before You Promote It: How to Take the Guesswork Out of Marketing

Consumerology PB: The Truth about Consumers and the Psychology of Shopping

by Philip Graves

Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in...


Essential Law for Marketers

by Ardi Kolah

This completely updated and revised edition of the bestselling book in its field helps you to understand the basic legal principles applied in England and Wales that impact on your work in sales and marketing....


The Art of Influencing and Selling

by Ardi Kolah

This book will help you to use tried and tested no-fuss sales techniques to approach prospective customers and clients without them wanting to run a mile! We'll give you the confidence to write and deliver effective...


Valuable Content Marketing: How to make quality content the key to your business success

by Sonja Jefferson & Sharon Tanton

Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to start doing things differently. From...


The Ultimate Linkedin Checklist for Small and Medium Businesses

by Lauren Dugan

With over 175,000,000 users, LinkedIn is the social business network: the web’s best place to leverage your entire network of partners, suppliers, employees, vendors, and competitors. By establishing a strong...


Family Child Care Marketing Guide, Second Edition

by JD, Tom Copeland

Proven marketing tips for family child care owners from Tom Copeland, renowned tax and child care business specialist.


Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman

by Edward P. Krugman

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research.  This reader contains...


CIM Coursebook 03/04 Marketing Fundamentals

by Frank Withey

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...


100 Great Marketing Ideas

by Jim Blythe Blythe

Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world's best companies. Ideas provide...


The Marketing Plan Handbook, 3rd Edition

by Alexander Chernev

The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all types of companies....


CIM Coursebook 06/07 Analysis and Evaluation

by Wendy Lomax

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to...


CIM Coursebook 06/07 Marketing Research and Information

by Matthew Housden

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...


CIM Coursebook Marketing Communications 07/08

by Chris Fill & Graham Hughes

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


Practice of Public Relations

by Sam Black

Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business....


CIM Coursebook 03/04 Marketing Communications

by Chris Fill

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...


Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption

by Chris Hackley

Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing,...