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Fashion Marketing: Contemporary Issues

by Tony Hines & Margaret Bruce

'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries....


eMarketing eXcellence

by Dave Chaffey & PR Smith

'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide...


Rethinking Public Relations: PR Propaganda and Democracy

by Kevin Moloney

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective...


Guerrilla Facebook Marketing: 25 Target Specific Weapons to Boost your Social Media Marketing

by Jay Conrad Levinson & Kelvin Lim

Facebook. The leading social media tool of our time. Guerrilla Marketing. Closing the communication gap in effective and innovative ways. Many businesses are desirous of running a successful Facebook marketing...


The Better Mousetrap: Brand Invention in a Media Democracy

by Simon Pont

Advertising can be great. Great advertising, that is. Brands can live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands - the...


Advanced Theory and Practice in Sport Marketing

by Eric C. Schwarz, Jason D. Hunter & Alan LaFleur

Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice...


Pinterest Power:  Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

by Jason Miles & Karen Lacey

Start Marketing NOW on the World's Fastest-Growing Website!

You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform....


Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce

by Micah Solomon

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer.


Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

by Laurence VINCENT

To create an exceptional brand experience, remember that sometimes less is more.


Innovation in Marketing

by Peter Doyle & Susan Bridgewater

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products.

This ranges from the development of new high tech items such as the Organiser...


Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

by Raymond Pettit

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers...


Visual Marketing: From Attention to Action

by Michel Wedel & Rik Pieters

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing...


Tales from the Marketplace

by Nigel F. Piercy

'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides...


CIM Coursebook 03/04 Marketing Planning

by Karen Beamish

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...


CIM Coursebook 03/04 Strategic Marketing Management

by Helen Meek & Richard Meek

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...


Marketing Professional Services

by Michael Roe

Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals...


CIM Coursebook 03/04 Marketing in Practice

by Mike Hyde

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...


CIM Coursebook 03/04 Marketing Environment

by Mike Oldroyd

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...


Data Insights: New Ways to Visualize and Make Sense of Data

by Hunter Whitney

Data Insights: New Ways to Visualize and Make Sense of Data offers thought-provoking insights into how visualization can foster a clearer and more comprehensive understanding of data. The book offers perspectives...