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Publicize Your Business

by Infinite Ideas

Are you sure that there are customers out there who should be doing business with you? And are you at a loss as to how to attract their attention? Are you frustrated when you see your rivals singing their own...


Creating Powerful Brands

by Leslie de Chernatony & Malcolm McDonald

This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has...


Marketing Technologies: Corporate Cultures and Technological Change

by Elena Simakova

Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and...


The Marketing Matrix: How the Corporation Gets Its Power - And How We Can Reclaim It

by Gerard Hastings

In this compelling book, Gerard Hastings shines a light on the obsessive marketing techniques that are employed by crack marketing managers worldwide and explains how these not only feed the spectre of ever-growing...


Google+ for Small Businesses

by Lynette Young

Small business owners: Use Google+ to generate and convert leads, build buzz, and deliver flat-out unbeatable service and support! World-renowned Google+ marketing expert (and small businessperson) Lynette Young...


Experience the Message

by Max Lenderman

Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining...


The PayPal Official Insider Guide to Online Fundraising

by Jon Ann Lindsey

This PayPal Press book offers practical fundraising money management ideas drawn directly from those with first-hand experiences and insights in the NPO field. Novices will learn step-by-step applications while...


The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works

by Stephen Voltz & Fritz Grobe

Creating the next YouTube blockbuster is easier than you think!

Includes more than 100 QR Codes linking to successful viral videos!

"These guys are the viral experts, and they show you the way in clear, concise...


Super Searchers on Competitive Intelligence: The Online and Offline Secrets of Top CI Researchers

by Margaret Metcalf Carr, Reva Basch & Jan Herring

Companies operating in today’s roller-coaster economy have increasingly turned to competitive intelligence (CI) as an effective means of building and maintaining a business edge. Revealing their secrets for...


Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

by Ernan Roman

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When HP uses the Voice of the Customer methodology,...


Breakthrough Marketing Plans

by Tim Calkins

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste...


Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

by Joe Pulizzi & Newt Barrett

Connect to customers with compelling content!

The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives....


Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

by Bridget Brennan

If the consumer economy had a sex, it would be female.

If the business world had a sex, it would be male.

And therein lies the pickle.

Women are the engine of the global economy, driving 80 percent of consumer...


The Top 10 Things You Must Know About Measuring ROI on Social Media Marketing

by Jamie Turner & Reshma Shah

Skills, facts, strategies, techniques...whatever it takes! FT Press's quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now!

Ten powerful techniques and crucial...


How to Make Money Marketing Your Business on LinkedIn

by Jamie Turner

Discover powerful, proven LinkedIn social networking techniques for attracting new clients and customers!

What if you're not Apple or Nike? What if you're a CPA, interior designer, real estate agent, architect,...


How to Make Money Marketing Your iPad & iPhone Apps

by Jeffrey Hughes

The expert guide to marketing your iPhone/iPad app cost-effectively and profitably!

There are so many ways to promote an iPhone/iPad app. What really works and what doesn't? How can a developer create the right...


Socialnomics: How Social Media Transforms the Way We Live and Do Business

by Erik Qualman

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power

Socialnomics is an essential book for anyone who wants to understand the implications...


Mao in the Boardroom

by Gabriel Stricker

Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of...


Defending Your Brand

by Tim Calkins

The EMM Marketing Book of the Year, 2013

Anyone with a successful business can be certain of one thing: competitors are looking for opportunities to attack. As a result, defending a business is a critical task...


Strategic Marketing Management, 7th Edition

by Alexander Chernev & Philip Kotler

Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business...